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Visual FeaturesGroup 3( Week 5)

Member:

Anwar Radhi

Cheong Zi Hoong

Lee Li Wen

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What are the most striking visualelements? 

Colour

Font

Layout

Symbols

Concepts

Background

Composition

Texture

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 – Predominantly bright colours, ‘busy’ layout and use of various fonts may appeal to children and promise

excitement. – More subtle colours, basic fonts and conservative

layout may appeal to traditional values of olderadults.

Red: anger, passion, danger, stop

White: peace, purity, cleanliness, life

Green: go, nature, happiness

Look at the colours, fonts

and layout:

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Colour

• What colours are used? How are they used?

Do they portray different characters? Arecolours used as symbols? How is colour used

to build atmosphere?

• Sepia(reddish brown colour of 

photographs in the past) colours are

often used to reflect past times and

memories.

• Colour often has particular culturalsignificance. For example, red is

associated with prosperity in Chinese

culture.

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Concept qualities

• The viewer gains meaning from the

image/characters – Objects and colours have symbolic qualities and

may appeal to different age groups.

https://www.det.nsw.edu.au/eppcontent/glossary/app/resource/factshe

et/4115.pdf  

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Background-Illustrations and photographs

Composition

-The composition of an illustration refers to thearrangement of the visual elements in thepicture.

-The proportion, balance, harmony, anddisharmony within the various elements toproduce the desired visual impact.

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Texture

-The impression of how a pictured object feels isits texture.

-Texture gives a flat surface (the paper) thecharacteristics of a three-dimensional surface.

-Textual effects generally offer a greater sense of reality to a picture.

-Less realistic styles may make use of texture toenrich the visual experience and to stimulate the

viewer’s imagination. 

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1. Oversized Books

• Easily viewed by groups of children

• Text is large, so it is not overlooked by young

children.

Some can be found in soft and

hard cover versions with

brilliant-coloured illustrations,

some have accompanying audio

tapes and small book editions.

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2. Alphabet and Word Books(Word books have name of object

printed near or on top of object)

• Supply letters and word models

•

Pair words and objects are useful for child with avidinterest in alphabet letters and words

Children can• discover meanings and alphabet letters

and words

•see names of what is illustrated

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3. Picture Books

• Can see children enthusiastic and attentive

making character’s voices 

• Introducing human truths and imaginative

adventures

• Easy for child to identify

with small creatures

Family and home

Folktales and fables

Fanciful stories

Fairy talesAnimal Stories

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4.WORDLESS BOOKS

• Seeing children’s enthusiastic and attentive 

• Initial step towards real reading

•

Children can create own stories• Learning opportunities( labelling pictures,

understanding of story and plot…) 

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5.Novelty Books(Pop-up, fold-outs,…) 

• Clear visual

• Use of various senses

• Can get children’s attention and excitement