visual design principles elements[1]

8/21/2019 Visual Design Principles Elements[1]

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Visual Design Elements

Six integral components in the creation

of a design:

Line

Color

Form/Shape

Space

Texture

Value


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Line

Types

Vertical- Represents dignity, formality, stability and

strength.

Horizontal- Represents calm, peace and relaxation.

Diagonal- Represents action, activity, excitement and

movement.

Curved- Represents freedom, the natural, having theappearance of softness and creates a soothing feeling

or mood.


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Vertical Lines


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Horizontal Lines


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Diagonal Lines


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Curved Lines


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Form and Shape


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Space

By incorporating the use of spacein your design, you can enlarge or reduce

the visual space.

Types

Open, uncluttered

spaces

Cramped, busy

Unused vs. good

use of space


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Texture

The surface look or feel of something.

TypesSmooth surface

Reflects more light and, therefore, is a more

intense color.

Rough surface

Absorbs more light and, therefore, appears darker.


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Smooth Texture


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Rough Texture


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Effect of Colour on Man

Psychological Effects

Warm or Cool

Heaviness or Lightness

Advancing or Receding Colours


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Emotional Effect of colour

Yellow- warm, optimism

Orange-warm, energy, cheer

Red- passion, love, war

Blue- spacious, relaxing

Green- refreshing, cool


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Value

The relative lightness or darkness of a color.

Methods

Shade

Degree of darkness of a color

Tint

A pale or faint variation of a color


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Visual Design Principles

There are five principles that encompass

an interesting design.

Balance

Rhythm

Emphasis

Proportion and scale

Unity


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Balance

Parts of the design are equally distributed to create a

sense of stability.

There can be physical as well as visual balance.Types

Symmetrical or Formal Balance

Asymmetrical or Informal Balance

Radial BalanceVertical Balance

Horizontal Balance


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BalanceSymmetrical or Formal Balance

The elements within the design areidentical in relation to a centerline

or axis.


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BalanceAsymmetrical or Informal Balance

Parts of the design are not identical but are

equal in visual weight.


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BalanceRadial Balance

Design Elements radiate

outward from the center.


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BalanceVertical Balance

The top and bottom parts are equal.


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BalanceHorizontal Balance

The left and right

parts are equal.


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Rhythm

Repeated use of line, shape, color, texture or pattern.

Types

Regular rhythm

Graduated rhythm

Random rhythm

Gradated rhythm


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RhythmRegular Rhythm

A element is repeated atthe same repetition each time.


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Rhythm

Graduated Rhythm

The beats of the element become closer or

further apart as they move.


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RhythmRandom Rhythm

The beats of the element are randomor are at irregular intervals.


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RhythmGradated Rhythm

The repeated element is

identical with theexception of one detail

increasing or decreasing

gradually with eachrepetition.


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Emphasis

Points of attention in a

design.

The feature in a design

that attracts ones eye.The focal point.

Emphasis can be

achieved through size,

placement, color and useof lines.

The most personal

aspect of a design.


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Proportion and Scale

Comparative

relationships between

elements in a design with

respect to size.

3:5 ratio is known as the

Golden Mean.

Scale

The proportions or sizeof one part of the image

in relationship to the

other.


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Unity

Unity is applying consistent use of lines, color, andtexture within a design.

To be harmonious.


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Unity

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