visual content - 7 ideas
DESCRIPTION
Use efficient content strategy and engage with your public, emotionally.TRANSCRIPT
VISUAL CONTENT MARKETING
7 IDEAS
Brands need to inspire people and make them aspire to what you sell.
The value of an infographic 1
Coca-Cola uses its Pinterest channel to share infographics and share priceless information about the brand and engage with its followers.
COCA-COLA
Inspire people2
DOVE
Dove consistently executes successful inspiring ad campaigns through the use of online video stories.
Cartoon for better brand engagement3
FREDO AND PIDJIN
Bitdefender sponsors a weekly cartoon series to showcase the lighter side of workforce management.
4 User-generated content
STARBUCKS
Starbucks is using user-generated content in a very creative way to populate its Instagram feed, which is followed by over 2,2 million people. Every Starbuck drink is part of the story.
5 New ways of using a product
OREO
Oreo uses 30 second video clips to show what happens when a variety of people get their hands on an Oreo. They also use lots of creative images in order to enhance Oreo’s visibility.
6 Create a connection with your public
M&M USA
M&M is doing a great job with engaging the audience and it is perhaps one of the most creative brands when it comes to this area.
7 Product debates
COCA-COLA <-> PEPSI
Las year on Halloween, Pepsi had a great start with engaging with its audience, but Coca-Cola’s reaction turned out to be even better.