visual communication
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7/17/2019 visual communication
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PRESENTATION
ONDESIGNING VISUAL
COMMUNICATION
Presented by:
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What is VISUAL
COMMUNICATION ? Communication throughvisual aid
Sharing of ideas & info. thatcan be read as well as lookedupon
Relies on vision either whollyor partly
It also explores the idea to a
great extent
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Gestures & body
language
yes as the primary
sense
!ctual presentation ofinformation
Sometimes re"uiresanalytical skills
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Ia!e Ana"ysis #ersonal perspective
$istorical perspective
%echnical perspective
thical perspective
Cultural perspective
Critical perspective
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Vis#a" aids ften used to understandaudiences the topic beingpresented
It plays imp. role in presentinginformation e'ectively
Sometimes creates distraction
#lanning is imp.
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Ty$es %& Vis#a" Aid b(ects
)odels
Graphs
)aps
%ables
*rawings &
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b(ectGraph
)odel
)aps %ables*rawing
s
%+#S
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Vis#a" aids edia
Cha"'b%ard %r (hiteb%ard
Chalkboards and whiteboards are very useful visual aids,particularly when more advanced types of media areunavailable
P%ster b%ard
! poster is a very simple and easy visual aid. #osters candisplay charts, graphs, pictures, or illustrations
)and%#ts
$andouts can also display charts, graphs, pictures, orillustrations. !n important aspect of the use of a handout is
that a person can keep a handout with them long after thepresentation is over.
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Vide% e*+er$ts
! video can be a great visual aid and attention grabber,however, a video is not a replacement for an actual speech. %here are several potential drawbacks to playing a videoduring a speech or lecture.
Pr%,e+ti%n e-#i$ent %here are several types of pro(ectors. %hese include slidepro(ectors, #ower#oint presentations, overhead pro(ectors, andcomputer pro(ectors. Slide pro(ectors are the oldest form ofpro(ector, and are no longer used.
C%$#ter.assisted $resentati%ns
#ower#oint presentations can be an extremely useful visualaid, especially for longer presentations. -or ve to ten minutepresentations, it is probably not worth the time or e'ort to put
together a #ower#oint.
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P%(er O& Vis#a"
C%#ni+ati%n
Combining visuals with text
improves comm.& learning by /01
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#eople remember 231 of what they hear,431 of what they read but /31 of what they
see
/01 of human learning occurs visually
Wh t ' b "
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What a'es syb%"se/e+ti0e +%#ni+ati%n
t%%"s? Symbols communicate information faster thanwords.
Symbols communicate a lot of informationwithout taking a lot of space.
Symbols can be used in fun ways, making
them memorable.
Symbols have logical meaning, they serves tovisually dene a concept.
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