visual aids and phaster module 2 session 7 visual communication adapting iec materials phast phast...
DESCRIPTION
Visual communication A picture is worth 100 words It is rapid and universal A high percentage of sensory learning is visual. Objective Produce powerful images that so the viewer will remember the content (the message associated to the image).TRANSCRIPT
International Federationof Red Cross and Red Crescent Societies
Visual Aids and PHASTER
Module 2– Session 7Visual communicationAdapting IEC materials
PHASTPHAST IN EMERGENCIES PHASTER
International Federationof Red Cross and Red Crescent Societies
Visual communication:Is the process of sending and receiving messages using images.
Visual literacy:The ability to ‘read’ and understand pictures.The ability to construct meaning from images.It is about what is seen with the eye and what is ‘seen’ with the mind.
Visual literacy
International Federationof Red Cross and Red Crescent Societies
Visual communication
A picture is worth 100 wordsIt is rapid and universal
A high percentage of sensory learning is visual.
ObjectiveProduce powerful images that so the viewer will
remember the content (the message associated to the image).
International Federationof Red Cross and Red Crescent Societies
Design (elements)
Which elements make these hands different?
Colour, Texture, Lines, Perspective, Movement
International Federationof Red Cross and Red Crescent Societies
Perception
Perception is the process of gathering information through our senses, organizing and making sense of it. It is influenced by our experiences, culture and beliefs.All people do not "see" the same thing when looking at a visual image. Perception differs from individual to individual due to a variety of personal, socio-economic and cultural differences.
Age
Sex
Experience
Cultural background
FILTERS
Visual message
International Federationof Red Cross and Red Crescent Societies
Visual Literacy
International Federationof Red Cross and Red Crescent Societies
International Federationof Red Cross and Red Crescent Societies
Visual Literacy
May be a problem where people are not used to seeing pictures People may not be familiar with perspective and other pictorial conventions relating to scale or movement etc.
International Federationof Red Cross and Red Crescent Societies
Adapting images
India
Uganda
Guatemala
International Federationof Red Cross and Red Crescent Societies
Participatory Methods
International Federationof Red Cross and Red Crescent Societies
WHAT ARE PARTICIPATORY METHODS
Interactive and often visual methods-participation of individuals in a group learning and action planning processDecision-making is made easy and fun.Learning from each other and build respect for each others knowledge and skills. Participatory methodologies can play a crucial role in overcoming resistances, making decisions and changing behavior.
International Federationof Red Cross and Red Crescent Societies
A note on participatory toolstools are flexible.
tools should be adapted or adopted to suit specific local situations, circumstances and sectors since their principle purpose is to enhance communication between facilitators and the people and among the people themselves.
Participatory tools are used in relation to and in conjunction with each other. They complement and even supplement each other.
International Federationof Red Cross and Red Crescent Societies
PHAST
P- ParticipatoryH- HygieneA- AndS- SanitationT- Transformation
International Federationof Red Cross and Red Crescent Societies
PHASTIt seeks to:
•Improve hygiene behaviours•Prevent diarrhoeal diseases•Encourage community management of water and sanitation facilities.
International Federationof Red Cross and Red Crescent Societies
PHAST step-by-step GuidePart I : Introduction of PHASTPurpose and overview of the guide, how to use the guide, some necessary background concepts, how to be a facilitatorPart II: step-by-step Activities•Part III: Making a toolkitGuidelines for PHAST facilitators and programme managers, Guidelines for PHAST artists, How to make and use a pocket chart
International Federationof Red Cross and Red Crescent Societies
Seven steps to community planning for the prevention of diarrhoeal disease
International Federationof Red Cross and Red Crescent Societies
PHAST in Emergencies = PHASTER
A shorter version of PHAST for use when “PHAST needs to be FAST”
Can be problematic during the early stages of an acute emergency and may only work where extension workers or volunteers have already been well trained.
International Federationof Red Cross and Red Crescent Societies
PHAST in Emergencies
International Federationof Red Cross and Red Crescent Societies
Practical Exercise 1:
Take two childrenThree pile sortingDisease transmission How to do a voting activity
International Federationof Red Cross and Red Crescent Societies
The F Diagram
Different transmission routes whereby pathogens can get from the faeces of an infected person through fluids, (mainly drinking water), fields (soil), fingers and food.
Nine barriers/facilities associated with hygiene practices:
1. and 2. Pit latrines and Ventilated Improved Pit (VIP) latrines 3. Protection of water sources 4. Protection of food, safe waste reuse 5. Handwashing at critical times 6. Protection of food, storage 7. Protection of food, handling and preparation 8. Protection of water in transit and in the home 9. Safe eating, washing raw foods before eating them (Source Hygiene Evaluation Procedures: Approaches and Methods for Assessing Water and Sanitation Related Hygiene Practices. Astier M. Almedom, Ursula Blumenthal, and Lenore Manderson, INFDC, 1997)