7/30/2019 vission mission

1/14

7/30/2019 vission mission

2/14

VISION

MISSION

OBJECTIVES

GOALS

PLANS

Most Integrative

Most specific Greatest in number

Fewest in number

7/30/2019 vission mission

3/14

An organisations fundamental reason for existencebeyond just making money

Its timeless, unchanging core values

Huge audacious but achievable for its future

7/30/2019 vission mission

4/14

Built core values

Spell core purpose of the organisation

Unstructured inputs could be taken fromeveryone before developing the corporate vision

7/30/2019 vission mission

5/14

According to Thompson, The mission reflects theessential purpose of the organisation, concerningparticularly why it is in existence, the nature of thebusiness it is in, and the customers it seeks to serveand satisfy.

7/30/2019 vission mission

6/14

ClarityBroad andenduring

Identifyand Image

Realistic SpecificValues,

beliefs andPhilosophy

Vision Dynamic

7/30/2019 vission mission

7/14

ReferencePoint

Educative

Value

MotivatingForce

Productiveuse of

Resources

HELPTOTHEFIRM

7/30/2019 vission mission

8/14

The product or service of the business can provide benefits at leastequal to its price

The product or service can satisfy a customer need of specific marketsegments that is currently not being met adequately.

The technology that is to be used in production will provide a cost and

quality competitive product or service With hard work and support of the others, the business can not only

survive but also grow and be profitable.

The management philosophy of the business will result in a favorablepublic image and will provide financial and psychological rewards for

those who are willing to invest their labour and money in helping thebusiness to succeed

The entrepreneurs self-concept of the business can be communicatedto and adopted by employees and stockholders.

7/30/2019 vission mission

9/14

Customers

Products orservices

Markets

Technology

Concern forsurvival,

growth andprofitability

Philosophy

Self-concept

Concern forpublicimage

Concern foremployees

7/30/2019 vission mission

10/14

It must be related to the basic human need which the product seeks tosatisfy and should not be limited to just the product

It must be related to the functions performed by the product and notlimited to just the product

It must be related to the basic benefits the product offers

It must encompass in its fold, as many related functions/benefits aspossible

It must go beyond the immediate product, beyond the competitors,beyond the immediate market boundaries

It must be wide enough to embrace new opportunities

It must be wide enough to give a vision of latent sources ofcompetition from say,

substitute products

7/30/2019 vission mission

11/14

Customer

needs

AlternativeTechnologies

Customergroups

7/30/2019 vission mission

12/14

Theproduct/service

concept

Customer

segment

Value

creation

7/30/2019 vission mission

13/14

ROLE OFOBJECTIVES

Legitimacy Direction CoordinationBenchmarksfor success

Motivation

7/30/2019 vission mission

14/14

Objectivesform ahierarchy

Objectives froma network

Multiplicity ofObjectives

Long and Shortrangeobjectives