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MONTHLY REPORT MONTH: JUNE 2017

Visitor Services Update

Market Street Guest Services

The Woodlands Mall Guest Services

JUNE 2017 2,612 guests 4,676 guests 2017 YTD 13,710 guests 27,161 guests

YTD Unique Texas Visits

3,581 guests from 223 Texas zip codes

6,953 guests from 384 Texas zip codes

YTD Unique State Visits

340 guests from 35 other US States, districts and

territories

429 guests from 47 other US States, districts and

territories YTD Unique

Country Visits 213 guests from 31

countries 419 guests from 51 countries

YTD Undetermined Visits

9,576 guests did not share their zip code

19,360 guests did not share their zip code

7,288 98 18

visitors were tracked

visitor bags distributed

relocation packets

distributed

Events assisted at:

Wine and Food Week

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Hotel Occupancy Tax Overview

2017 Hotel Occupancy Tax Report

2017 Budget Actual 2017

JAN $ 488,731.00 $ 443,786.00

FEB $ 620,729.00 $ 673,504.00

MAR $ 694,153.00 $ 847,172.00

APR $ 733,914.00 $ 795,667.00

MAY $ 753,561.00 $ 774,946.00

JUN $ 843,596.00 $ 762,479.00

JUL $ 699,253.00

AUG $ 618,691.00

SEP $ 647,250.00

OCT $ 669,984.00

NOV $ 791,161.00

DEC $ 639,003.00

TOTAL $ 8,200,026.00

YTD $ 3,291,088.00 4,297,553.00

HOT Comparisons – 3 Year Data

2015 2016 2017 %

change

JAN $ 484,069.00 $ 459,264.00 $ 443,786.00 3.4%

down

FEB $ 583,239.00 $ 620,075.00 $673,504.00 8.6% up

MAR $ 659,993.00 $ 692,966.00 $847,172.00 22% up

APR $ 752,339.00 $ 700,284.00 $795,667.00 8.4% up

MAY $ 672,775.00 $ 739,255.00 $774,946.00 4.8% up

JUN $ 773,715.00 $ 830,188.00 $762,479.00 8.2% down

JUL $ 678,610.00 $ 678,009.00

AUG $ 661,943.00 $ 576,869.00

SEP $ 610,148.00 $ 634,423.00

OCT $ 648,380.00 $ 633,081.00

NOV $ 695,700.00 $ 747,181.00

DEC $ 595,635.00 $ 559,137.00

TOTAL $ 7,816,546.00 $ 7,870,732.00

YTD $ 3,152,415.00 $3,291,088.00 $ 4,297,553.00 6.3% up

Source: The Woodlands Township

Comparable to 2016

Source: Smith Travel Research Report

Occupancy (%)

16-May

17-May

ADR (in $)

16-May

17-May

RevPAR (in $)

16-May

17-May

Up 8.2% in occupancy Down 3.4% in ADR Up 4.6% in RevPAR

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Meetings, Connections & Fostered Relationships

• June Medical Tourism Meeting – June 1 • IPW Tradeshow Booth Participation -June 5 • CVENT Connect Tradeshow Booth Participation - June 12 • Visit Houston Extranet Training -June 15 • Great Day Houston Radio Opportunity - June 16 • MPI World Education Congress Trade Show Participation - June 19 • Hotel Tour & partnership discussion at The Marriott Waterway – June 27

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Events That Occurred in June

• Market Street’s Spring Concert Series

• Waterway Nights • Farmer’s Market at Grogan’s

Mill • The Woodlands Car Club &

Coffee for a Cause • It’s a Guy Thing – W&F Week • Women, Wine & All Things

Fashionable – W&F Week • Wine Walk – W&F Week • Jimmy Buffett and The Coral

Reefer Band • Ladies of The Vine Tasting,

Luncheon & Panel Discussion – W&F Week

• Sips, Suds & Tacos – W&F Week • Matilda in Concert

• Platinum Wine Vault Tasting – W&F Week

• Wine Rendezvous Grand Tasting & Chef Showcase – W&F Week

• The Suffers with the Houston Symphony

• Chicago & The Doobie Brothers

• Future at The Pavilion • Texas Music Festival Orchestra • Deftones & Rise Against at The

Pavilion • Prince Royce at The Pavilion • Majic 102.1 Summer Block

Party with Jill Scott and Bell Biv Devoe

Events Coming in July

• Superstar Karaoke • Tai Chi • Throwback Thursday Centric

Cinema • Farmer’s Market at Grogan’s

Mill • Prince Royce with Luis Coronel • Cars and Coffee for a Cause • Sunday Live Music with Ramon

Torres

• Houston Symphony: Star Spangled Salute 2017

• Red, Hot and Blue Festival • Tanabata Celebration • Houston Symphony:

Symphonic Sights & Sounds • Rock the Row • Third Eye Blind • Scuderia Exotic Car Show • Nickelback with Daughtery • REO Speedwagon

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Advertising Efforts

Texas Events Calendar

June 2017 – August 2017 Texas Journeys

May/June

TripAdvisor February 2017 – December 2017

Q1 Media Ad Network – April 2017 – December 2017 (Animated digital ads)

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Brides Magazine - June 2017 CondeNast - June 2017

Wine & Food Week Sponsorship - June 2017

USAToday.com May 2017 – December 2017

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Naylor: Association Leadership – May/June 2017

Texas Meetings & Events – June 2017

Tripinfo.com April – December 2017

Smart Meetings – June 2017

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MPI – June 2017

Texas Monthly – June 2017 Convention South – June 2017

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USA Today Business Events – June 2017

(Full Page + Digital ads)

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Public Relations

Pitches

Topic Outline Status Weddings Market Expand reach & pitch to 12

wedding themed publications in Texas.

Complete

Travel Writer and Blogger Outreach

Contact Outline Status Traci Shannon & Priscilla Hedlin Hosted two bloggers for a

“Girlfriends Getaway” during Wine & Food Week. Great social media outreach!

Complete

Melissa Gaskill: Austin-based freelance writer. Contributes to Texas Highways, Texas Co-Op Power, others.

Texas Co-Op Power story confirmed & itinerary developed. Showed interest in Texas Highways “Food & Drink” story.

Texas Co-Op Power – in progress Texas Highways – in progress

Mega Tejpall: Houston-based freelance writer. Contributes to Houston City Book.

Working to get a story on The Woodlands for one of her outlets. No response yet.

In progress

Other

Topic Outline Status Background for meeting planner FAM in the fall

Potential timeline discussed, research phase complete

In progress

Investigating parameters and timeline for new social media benchmark

Comparatives selected In progress

Houston Blogger Outreach Researching Houston-based bloggers who are interested in writing complimentary posts on our website.

Not started

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78%

2,278

Google Analytics

Social Media Analytics

Facebook:

Sessions

Mobile

Desktop

Tablet

Traffic Type Organic(SearchEngine)

Referral (UserDirected FromAnother Site)

Direct (UserEntered URL)

70% 21%

8%

32%

6%

30%

11,317 Total Page Likes 357 Page Likes This Month 173,868 People Reached 4,706 Post Engagements 286 Page Views

of social referrals to VisitTheWoodlands.com are trafficked by TWCVB’s Facebook page

sessions on VisitTheWoodlands.com came from some form of social media this month