#visitcool dma west best idea presentation
TRANSCRIPT
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#VisitCool
Flagstaff Cool Zone
By: Heather Ainardi Flagstaff Convention and
Visitors Bureau
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#VISITCOOL
This past July the CVB launched
a year-long promotion in the
Phoenix metro area.
Promotion includes:
• Online & social advertising
• Video & pre-roll advertising
• Inclusion in print advertising
• Flagstaff Cool Zone
• Valley-wide activations
• VisitCool.com
• Giveaways and scavenger hunt
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#VISITCOOL
Partners:
• Absolute Bikes
• Arizona Snowbowl
• Babbitt’s Backcountry
• Bearizona
• Flagstaff Extreme
• Grand Canyon Railway
• Little America Hotel
• Lowell Observatory
• Meteor Crater
• Mountain Sports
• NAU
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VISITCOOL WEBSITE
• Partner deals
• eNews sign up
• Video playlist
• Social media
• Hotel booking engine
• 1,833 sessions
• 2:13 time on site
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ADVERTISING
• Pre-roll and YouTube
• Radio Package
• Temp based mobile
• 2,022,848 impressions
• 6,900 clicks
• CTR of .34%
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• 2,035 clicks to website
• 36,017 video views
• 1,606 clicks
• 4,924 new fans
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#VISITCOOL
Launch:
• 2 days
• 8 locations
• 17 tons of ice
• 20 brand ambassadors
• Nearly 100,000 impressions
• 500+ giveaway entries
• 300+ free snowboard lessons
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#VISITCOOL
-Flagstaff Cool Zone
-Paradise Valley Mall
-Superstition Springs Center
-Arizona Mills
-Chase Field
-Westgate Fireworks Fest
-Scottsdale Fashion Square
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#VISITCOOL
SCOTTSDALE FASHION SQUARE
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#VISITCOOL
SCOTTSDALE FASHION SQUARE
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#VISITCOOL SUPERSTITION SPRINGS CENTER
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#VISITCOOL
SUPERSTITION SPRINGS CENTER
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#VISITCOOL
PARADISE VALLEY MALL
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#VISITCOOL
PARADISE VALLEY MALL
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#VISITCOOL ARIZONA MILLS
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#VISITCOOL ARIZONA MILLS
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#VISITCOOL
CHASE FIELD
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#VISITCOOL
CHASE FIELD
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#VISITCOOL
CHASE FIELD
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#VISITCOOL CHASE FIELD
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#VISITCOOL ARIZONA MILLS
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#VISITCOOL ARIZONA MILLS
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#VISITCOOL FLAGSTAFF COOL ZONE
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#VISITCOOL FLAGSTAFF COOL ZONE
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#VISITCOOL FLAGSTAFF COOL ZONE
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#VISITCOOL WESTGATE FIREWORKS FEST
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#VISITCOOL WESTGATE FIREWORKS FEST
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#VISITCOOL WESTGATE FIREWORKS FEST
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#VISITCOOL WESTGATE FIREWORKS FEST
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#VISITCOOL WESTGATE FIREWORKS FEST
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Media:
• 11 television spots
• Nielsen Audience:
554,190
• Value: $35,064
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FY 2016 Flagstaff Cool Zone
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FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
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FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
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FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
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FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
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FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
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#VISITCOOL
Scavenger Hunt
Other rack cards include:
• Flagstaff Visitor Guide
• Explore Flagstaff Guide
• Choose Flagstaff Top 10
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#VISITCOOL
Year-long promotion
• Ad placements
• Search campaign
• Activations
• Seasonal deals
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Thank you!
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