visit: -. visit: subhiksha (prosperity in sanskrit) began with a single grocery store at chennai in...

..

- .. '*~GROUPII - PAPER6INfORMATIONTECtiNOlOGY& STRATEG'CMANAGEMENT

Roll No...............................r MAY 2010

IPCCGROUP.II PAPER-7

INFORMATION TECHNOLOGY

AltO STRATEGICMANAGEMEIT

Total No. of Questions-lO] [Total No: of Printed Pages-IO

Time Allowed-3 Hours Maximum Marks"",lOO.

FRG

Answers to questions are to be given only in English except in the case of candidateswho have opted for Hindi medium. If a candidate who has not opted for Hindi

medium, answers in Hindi, his answers in Hindi will not be valued.

Answers to Sections A..and B should be given in separate sets of answer-books.

SECTION-A

Attempt all questions.

Marks

1. (a) Describe briefly the following terms: 5xl=5

- (i) RISe

(ii) SCSI

(iii) WiFi

(iv) Linked List

(v) Metadata.

(b) Explain each of the following: 5xl=5

(i) Mirror Log

(ii) Open Source Software

(iii) Fire wall

(iv) Intranet

(v) Multitasking.

(E&H) FRG P.T.O.

visit: www.fb.com/CAmaterials visit: www.fb.com/ICAIinfo

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T~HiAE)"'f\M :;lmlA.~q j~r,A2. Answer the following:

~V ~,Vdi' 11~.

(a) Explain the value added services that a Data Centre provides.

'(b) Explain different core phases that are required in developing a backup and..recovery strategy.

3. (a) Discuss the various attributes of Local Area Network (LAN).

(b) What is Integrated Services Digital Network (ISDN) ? Write its advantages.

4. The Income-tax for the employees of an organization is calculated on the basis of

their Gross Incom'e and the Investments made by them, under Section 80CCC.The taxable income is calculated according to the following rules:

Taxable Income = Gross Income - Investments provided investments are lessthan 1 lac. Otherwise

Taxable Income = Gross Income - 1,00,000

Following rules are applied to calculate the Income-tax, on the Taxable Income:

Taxable Income Income-tax

(i) 0-1,60,000

(ii) 1,60,001-3,00,000

(iii) 3,00,001-5,00,000

(iv) 5,00,001 and above

Nil

10%, on the excess of 1,60,000,

14,000 + 20% on the excess o( 3,00,000

54,000 + 30% on the excess of 5,00,COO

Also an educational cess of 3% of Income-tax is levied on all the employees, irrespectiveof the income.

Employee number, Name, Gross Income, Investment amount is given as input.,

Draw a flow chart to calculate the Income-tax payable by each employee.. c,

5. Write short notes on the following:

(a) Stages of Data Mining

(b) Bluetooth Technology.

(E&H) FRG

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~1

,..

5

5 4

5

5

10

5

5


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(3 )

FRG Marks

SECTION-B

Attempt all questio~s.

6. State with reasons which of the following statements is correct or incorrect :

(a) Globalisation means different things to different people.

3x2=6 4

-;

(b) Production strategy implements, supports and drives higher strategies.

(c) Benchmarking and Business Process Reengineering are one and the same.

7. Briefly answer the following: 3x2=6. -

(a) Need for Turnaround Strategy

(b) Grand Strategy Alternative during Recession

(c) 'Shared Vision' and 'Vision Shared'.

9. Michael E. Porter has suggested three generic strategies. Briefly explain them. 3+1+3

What is the basic objective to follow a generic strategy ? In what situations can +3=10,the three strategies be used? Identify the type of strategy used in the following

examples:

(a) Dell Comput~r has decided to rely exclusively on direct marketing.

(E&H) FRG p.T.a.

8. (i) What tips can you offer to write a 'right' Mission Statement _? 2x4=8

(ii) An industry comprises of only two firms-Soorya Ltd. and Chandra Ltd. Fromthe following information relating to Soorya Ltd., prepare BCG Matrix:

Product Revenues Percent Profits Percent Percentage Percentage(in Rs.) Revenues (in Rs.) Profits Market - Industry

Share Growth rate

A 6 crore 48 120 lakh 48 80 ,+ 15

B 4 crore 32 50 lakh 20 40 + 10

C 2 crore 16 75 lakh 30 60 - 20

D 50 lakh 4 5 lakh 2 5 - 10

Total 12.5 crore 100 250 lakh 100


, )1

~ ~

(4 )

FRG Marks

(b), "Our basic strategy was to charge a price so low that microcomputer makerscouldn't do the software internally for that ~heaply."

(c) 'NDTV', a TV Channel has identified a profitable audience niche in the electronicmedia. It has further exploited that niche through the addition of new channelslike 'NDTV Profit' and 'Image'.

..

10. Read the following case and answer the questions given at the end:

Subhiksha (prosperity in Sanskrit) began with a single grocery store at Chennaiin .1997. Subhiksha stores increased from 50 in 2000 to 140 by 2002-03 (spreadacross 30 towns in Tamilnadu) to 670 by 2006-07 to 1650 by September, 2008. Itsearly s~ccess was due to its business model based upon no-frills/deep discount andhigh level of neighbourhood focus. Its decision in 2004 to go national from aregional player at a rapid pace proved wrong. With the growing ambition to gonational, focus shifted from value to customers to creating valuation for self. Thecompany had recruited all the employees to foray into consumer durables also. Itsrevenue increased from Rs. 278crore from 140 stores in 2005 to Rs. 2305 crore- -

in 2008 with a capital base of Rs. 32 crore. Subhiksha's profit after tax for2007-08 was Rs. 41 crore. It had invested heavily, largely using debt, and paybackstook longer than expected. Repayment of debt had no relationship to cash flow. Inthe end the company had liabilities of Rs. 900 crore.

Around January, 2009, the company had started to shut down stores pan-Indiaand in February, the top management quit the firm, not just because it defaultedon rentals of its outlets and salaries since October, 2008. Today all ~he stores areclosed. Major suppliers had stopped supplies after it defaulted on payments. Itasked its employees to take home groceries; and go on leave without pay. Manyemployees did not get their salaries. Initially the company was confi,dent ,to restructureand remain in business.

Indian retail industry comprises of 12 million mom-and-pop stores and kiranastores (many of whom have also started innovating) aI;ldunknown number ofhawkers in the unorganized sector working on small-sized stores and with low orno rentals and salaries and the organized retailers (market share not more thanI

5%). -

The emergence of a large young population and a growing middle class with strongdisposable incomes and credit card culture are the drivers of the organized retail,a mix of two types - ones going in for huge expansion announcements and othersfollowing "slow and steady wins the race strategy". The industry operates not on

(E&H) FRG


~( 5) ,

FRG

a very ,hefty margin. The yearly top-line' growth is'likely to remain around 10-15%as against forecasted 35% this year. Compared with players like Pantaloon, Reliance,More, RPG and even Nilgiri's (which has private equity funding), Subhiksha hasno large group's backing (except Shri Azim Premji having 10% stake). The strategywas to raise more debt and keep equity low. During 2006, Subhiksha had a goodchance to make an initial IPO or raise private equity money, but it was in questof creating higher valuations. Suddenly retail was no longer so hot and thecapital tap had gone dry. Due to inability to raise more debt, working capital wasdiverted to expand. Many of the organized retailers have survived the downturnthrough transformation in their strategies and tactics. However, one thing iscertain th,;tt footfalls have declined for the organized retail.

Debt-ridden retailer Subhiksha Trading Services Ltd. has begun its second inningsin February, 2010, with the launch of its first cash-and-carry store (the boardoutside the outlet reads Subhiksha Maligai Arisi Mandi) in Thiruvanmiyur inChennai - at its first ever retail outlet). "Subhiksha's model will be different thistime around and will not directly engage with customers," said an industry source.

Questions:

(a) "To understand the nature of competition certain questions need to be answered."What those questions are?

(b) Who were the competitors of Subhiksha ? Do you think they were betterequipped than it ?

(c) What, where and how the business strategy of Subhiksha might have gonewrong?

(d) If you were the strategy consultant to the Organised Retailers Association ofIndia, what will you advise to control the cost and convert the threat ofdropping footfalls and declining sales into an opportunity? .

(e) How is a Cash-and-carry store different from a Retail store? Name any othersuch Cash-and-carry store in India. ' ,

(E&H) FRG

Marks

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3

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4

6

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P.T.O.


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(Hindi Version)

~ 1:fD~$if Cf))~I~cn~ r\1j~'i~ ~ l=fT~ ~ ~, rn ~ ~ ~ 3TIJ~if m ~ ~ I

Cffi 1:fD!Wm~ ~ l=fT~ ~ ~ ~, 7:ffu:~ if ~ ~ ~,<TI~ fu";<ftif ~ 71it ~ Cfil ~~icn'1 ~ ~ I

'IWT-31 (f2IT 'IWT-~ ~ ~ 31BTf-31BTf~-~r«1cnI31T if ~ I

'm1T- 31"

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1. (31) r'1~r<1r(gd~1~lctrw.i'iqft ~ ~ ~ :

(i) RISC

5xl=5

(ii) SCSI

(iii) .WiFi

(iv) ffiCfS ft;:rR (Linked List)

(v) iJc.I-SIc.1(Metadata).

(~) r'1~r<1r(gd Cf)) '~'P-l~I~l!, :5xl=5

(i) ~ 'ffi11(Mirror Log)

(ii) ~ ~ *iTlfC.~~~(Open Source Software)

(iii) "1:fil1Rcrfz;r (Fire wall)

(iv) ~~T~c. (Intranet)

(v) ~~lcTr~jl (Multitasking).

2. r'1~r<1r(gd ~ ~ ~ :

(31) ~ ~ctr4id ~ (Value added services) f5Rq;1 ~ ~ 6m ~ (Datacentre) 'CfmfT%, ~ *i~~I~l!, I

5

(~) ~3T11 ~ mftr ~I.;((gl (Backup and recovery strategy) Cf))fcrcFim coG~ ~ cnTif

(Core phases) Cf)) *i~~I~l!, I

5

(E&H) FRG


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( 7 )

FRG Marks

3. (31) ~ !$r ~ (LAN) ~ lJ&:r ~ (Attributes) cn1 fct~-q"'11~ I

(~) ~.-cl~~~"ftcrTf~f"1G~~ (ISDN) CflIT%?~ m ~ ffi'q f(1f~~I

5

54

4. ~ ~ ~ q,~-qIR<1I'bRT ~ ~ ~ ~ (Income-tax) cn1 7TURT~ ~ 3W1 ..

(Gross income) ~ '1:1ro 80CCC ~ 3Mf"lfu~ bRT~ ~ fctPt<1ljl (Investments) 1R

3TImRo % I Cfil:-~ 3W1 (Taxable Income) cn1 7TURTRl4 ~ "B men % :

10

Cfil:- ~ 3W1 = ~ 3W1 - fctf1<1ljl, ~ (fCfi"fctf1<1ljl 1.0 ~ "B Cji""qt 31~

Cfil:-~ 3W1 = ~ 3W1 - 1,00,000

Cfil:- ~ 3W:r 1R Rl4 ~ bRT ~ cn1 7TURTcn1 ~ % :

Cfil:- ~ 3W1 ~

(i) 0-1,60,000 ~ ~ (Nil)

(ii) 1,60,001-3,00,000 1,60,000 "B 31f~ cn1 Cfil:-~ 3W1 CfiT10%

(iii) 3,00,001-5,00,000 14,000 + 3,00,000 "B m~ cn1 Cfil:-~ 3W1 CfiT20%

(iv) 5,00,001 "B 31f~ 54,000 + 5,00,000"B 31f~ cn1 Cfil:-~ 3W1 CfiT30%

dY(lm ~ 31fuftm, ~ q,~-ql{j cn1 ~ CfiT3% ~~ ~ (Educational cess) ~

iMT, -m '1ft~ 3W1 m I

q,~-q1(1 CfiT~, ";flli, ~ 3W1 ~ fCtf1<1ljl~ % I

~ cn1 7TURT~ ~ fum:~ ~ m (Flow chart) ~ I

5. f1~fc:1f~\1 1R ma;n:r fc.UJful<1ifc:1f~~ :

(31) ~ ~1~F1jl (Data mining) ~ M~ TRUT

(~) ~~ ~~'Cj1~1q,1(Bluetooth technology) I

5

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6. CfiRUT~ ~ Ffj f1~f~f~\1 Cfi~ if "B ~ ~ 31~ ~ ~ :

(31) ~:{ctlq,(ul CfiT31f~ f~-f~ ffiTIT~ fum:f~-f~ % I

3x2=6

(E&H) FRG P.T.O.

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(8 )

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Marks

C~) d~IC\1 ~Q~-q11 ~ if ~ Cfl'ffi (Higher) ~Q~-q113TICf)f q,1<.jf..::t<.j1,-w:r$i 3fu:

<YK-q1~1. ~ ~ I

('B) I ~'-qj.'lIfct~I' 3fu: 'o<.jcj-l;il<.j"9:1: ~?llq,~ul' ~ ~ m ~ I ..

7. f1~f~f~c1 ~ ma;n:r '3m ~ : 3x2=6

(31) ~ ~:!>-q1 (Turnaround) ~Q~ -q11 Cfft 3-ilcj~<.jq,c11

c~o ~ ~ ~ ~~Q~-q11 fCjq,<;y

('B) '~~I~n~c1 ~ ~ B"a:<1'(Shared vision) 3fu: '~ ~ B"a:<1(Vision shared)

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8. (i) I~' ~wfC\~f1B"a:<1~ ~ ~ :mq cpn ~ ~ ~ ~ ? 2x4=8

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(E&H) FRG

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(.if) 3WI (. if) C11'q fdIc1c11 fdIc1c11

6 48 120 C11"& 48 80 + 15

4' 32 50 C11"& 20 40 + 10

2 16 75 C11"& 30 60 - 20

50C11"& 4 5 C11"& 2 5 - 10

12.5 100 250 C11"& 100


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(~) I~ "it it eft' -q:cnit.eft. ~, ~ ,~ct<;TF1cf1Ylf~~1 if -q:cnffi~ ~ -;:frn (~

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670 3fu: f-!;-ld~"-, 2008 ~ 1650 m ~ I ~ -mD'q'Cf) -!;-I\.f)C1dI ~ CfIl1-~ (No-frills)

W ~ ~ 3fu: '3""'Cq- ~ ~ cn1 Wffif 'R ~ ~ d11 ef -!;-IIfqcfI ~ 'R 3TImfu:r

2ft I CfEf,2004if ~-~ if ~1<:r-~ 'R ~ cn1~ YQ\cflcflia:rr if ~ TI~;mcn1'~ ~ 'iI1~ m iI1fu'Q:~~icfl'i ~ 'R ~ ~ I ~ TI~ ~ Wlffi'

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~ ~ ~ if, 3-t~~lfod~ iI112 fyfC1~'i '1ffii-fi:rc:rT~ (Mom-and-Pop stores),

mRT ~ (3RCfi ~ 'ictl'ilcfl"-UIcn1~ if m ~) 3fu:~~"-I~IM, \5fTCf)l=f <:fT ~~ a~ ~ iI1~-31fCfm:~ ~~, a~ ~~Ifod~ d1cj"-"'I~I(~~ 5%if '.31f~:riff) 3iffi'~ I '\,

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~3TI11~ crf ~ d1ct-!;-ll~iI1m ~I ~;IfOd~ d1ef-!;-ll~~ ~ Cf)f l11-3f1JT~--q:cn \5fT

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'(E&H) FRG p.T.a.


( 10 )

, FRG

~ ~ 10-15% m m ctt -B'lfTCAT%I~, n.{1I~~,~, 3m:1ft\!IT3W 11{1fjl(1(~

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~ -B~ ~ ~~~I<1IW~~ o<.JlYIKen~ r{1r~~~~ ~, 2010 -B 311R~ '~cft-3W-11ffim' (Cash-and-carry) ~ (~ ~ ~ ~ 1:Rf0"&T%-W~~ ~3TIftfu~) ~ -B f2j~~11r4-j~(-~ ~ ~ ~ crrffi~, "B 311RT ~ lfPT-rncqctt %1 "~ ern W~~ CfiT~ f~ m-rrr,~. ~ mm TI~31T "B cm:ill W'

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("G) 3m 3W:J~jlfdd ~ ~~~1<11~ ~ ~{1IQenl(ira, or "ffi1ffir1~~UIq~ ~ ~~ YC\~IYI'3W ~ ~ ~ <it 3lCfm-B~ ~ ~ CFIT ~. ~ ?

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(E&H) FRG

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5

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Marks


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.

PCE

GRtHJPIf s PAPER8INfORMATION l £C~NOlOG'& STRt.HGICMJ\NAGEMENT

Roll No. """""""""""'."'"

..

Total No. of Questions - 14". NOv 2VlnO

IPCCGf10UP.1IPAPER-'INJ:OP.'.'AJIONTECHNOLOGYANDSlRATfblC MANAGEMENT

Total No. of Printed Pages - 12 .

Time Allowed - 3 Hours Maximum Marks - 100

AMC-H .I

Answers to questions are to be given only in English except in the case of candidates who have

opted for Hindi Medium. If a candidate has not opted for Hindi medium, his answers in Hindi

will not be valued.

Answers to Sections A and B should be given in separate sets of answer-books.

I

SECTION - A

Question No.1 is compulsory.

Answer any five questions from the rest.

Marks

3. (a)

(b)

Discuss the important features of Index sequential file organisation method.

What are the functions of Data manipulation language used in DBMS?

4

4

AMC-H P.T.O.

1. Answer all following questions in brief: 5x2=10

(a) What is importance of Address bus on a mother board?

(b) Explain the difference between 'Static RAM' and 'Dynamic RAM'.

(c) What do you mean by 'Partitioned Database'?

(d) Describe the functions of layers in TCP/IP protocol.

(e) What is the difference between Off-line and Real time Data warehouse?

..

2. (a) Describe any four important functions of an Operating System. 4

(b) What do you mean by OMR ? Explain its working principle. 4


, 4.

5.

6.

7.

8.

(2)

AMC-H Marks

Write the important characteristics of a Client-Server technology. 8

,What do you mean by term flow chart? Draw a program flow chart to find-the sum

of first 50 odd numbers.

2+6=8

(a)

(b)

Explain the functions of a Communication Software.

Explain, how a Electronic Data Interchange works?

4

4

Answer any four questions: 4x2=8

(a)

(b)

What is URL ? Explain its format with suitable example.

Explain the meaning of Web casting.

(c)

(d)

What is Program debugging? Explain it briefly.

Write the features of Synchronous transmission.

(e) Explain the concept of Object Oriented Programming.

SECTION - B

Question number 8 is compulsory:

Attemptanyfive questionsfromtherest. .

Read the following case and answer the questions given at the end:

Godrej, still managed by a family board, is a 113-year-old brand and has a great

brand value. But younger generation's reaction has been - "it's my parents' or my

grandparents' brand. Hence the Group launched a rebranding exercise. in 2008, the

most visible part being a new logo, uniform across all group companies. It has well

diversified businesses - cyclical (property: owning 3000 acres in Mumbai's

AMC-H\.


(3)

AMC-H Marks

Vikhroli alone, Ahmedabad, Pune and Kalyan), stable (fast moving consumer

goods), rural (Agrovat stores) and urban (organised retail stores-Nature's Basket,

domestic appliances and furniture). The group sells fatty acids to tyre manufacturers;

animal feed to 1,00,000 farmers; and premium wine in Mumbai and Delhi. Its

customers range from five-year olds (nutrine), ageing man (hair dye), to housewives

(soaps & locks), IT companies (renting sprawling spaces), to Government of India

(like rockets for Chandrayan), and to 50,000 barbers (Godrej dye). But it abstains in

new-age, sunrise industries like health care and information technology.

Godrej Consumer Products Limited (GCPL) has adopted a '3 by 3' strategy, sticking

to emerging markets in three regions - Asia, Africa and Latin America as their

culture, tastes and even skin colours are quite similar to India and in three categories

- personal care, hair-care and insecticides. Since 2005, GCPL has made seven

acquisitions, including its biggest acquisition of Indonesia's Megasari Group for

~ 1200 crore, in 2010. "Acquisitions overseas add status and pedigree to brand-

owners in the domestic market" says an expert. Prashant Goenka (Emami) questions

':When Indian companies such as Dabur, Godrej and Marico can make it big in

international markets, why can't Emami ?" Anil Chug '(Wipro) says, "by having a

presence in multiple markets our risk assessment is neutralized". Marico's Harish

opines- "the global play has helped Marico expand its footprint and given it another

avenue for growth."

AMC-H P.T.O.


(4)

AMC-H Marks

Recently Godrej's top honchos toured the hinterlands, an indicator of the renewed

focus on consumer. To reach out to new customers, especially in rural India, it has..

gone in for destructive innovation. The group has been manufacturing refrigerators

for more than 50 years, but its penetration has been only 18%. It found out that

.I

people do not need a 180 litre fridge due to space and cost constraints. It came out

. with 'Chotukool' - a square 45 litre minifridge priced at just f 3,250. Another

example of destructive innovation is the launch of 'U & Us' - a 'by appointment'

design studio where customers co-design their furniture as customers see furniture as

an extension of their personality. Thus Godrej group is transiting from

. manufacturing-orientedto consumeroriented.

Questions:

(i)

(ii)

What are the strengths of Group Godrej ? 3

What are the weaknesses of Group Godrej ? 3

(iii) What is the Group Godrej's perception with regard to innovation and

consumers now?

3

(iv) Why do firms go global? 6

9. (a) State with reasons which of the following statements is correct or incorrect. 2x~=.

(i) Not-for-profit organizations are not required to have a strategy.

(ii) Control systems run parallel with strategic levels.

(b) Fill in the blanks in the following statements with the most appropriate word: 3)

(i) "In the factory, we make cosmetics. In the drugstore, we sell

(ii) Product Life Cycle portrays the distinct

a product.

in the sales history of

(iii) Vision is always oriented.

AMC-H


(5)

AMC-H Marks

10. Explain the meaning of the following strategies and also give suitable examples

(one each) :

7

(i)

(ii)

Forward Integration

Backward Integration

4

I

(iii) Horizontal Integration

(iv) Conglomerate Diversification

(v) Divestment

(vi) Liquidation

(vii) Concentric Diversification

11.

(b)

(a) Aurobindo, the pharmaceutical company wants to grow its business. Draw

Ansoff s Product Market Growth Matrix to advise them of the available options.

4

To which industries the following development offers opportunities and

threats?

3

'The number of nuclear families, where husband and, wife both are

working, is fast increasing'.

'The growing use of the internet by businesses and consumers is changing the

c0mpetitive scenario.' Identify the characteristics of the E~commerce environment

12.

doing so.

7

13. Distinguish between the following:

(a)

(b)

Top-Down and Bottom-Up Strategic Planning. 4

The Three Levels of Strategy Formulation. 3

AMC-H P.T.O.



(a)

(b)

Network structure

Elements of Marketing Mix

(6)

AMC-H

AMC-H

Marks

4

.3.


(7)

AMC-H

(Hindi Version)~ ~ q;J~ ~ ~ ~ TfIT~,~"$ ~ ~ ~ -qm~ ~ I

~~~~~~TfITt ~~-q~.tITt

m~~-q~~~CfiT ~~iCt>-1~-m- I

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'qT11'- aT

.~~1~~1

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(Gf) ~tq (Static RAM) ~ 4Ifd:(nf:1tq (Dynamic RAM) -q~ ~I-I~I~~I

(~) ~c.~I~d-S1c.1~~(Partitioned database) ~ 3mcFiT~ ~~?

(q) itm-qr/~-qr~ (TCP/IPprotocol)Cf>1l:ffi'1T(layers) "$m-Cf>1rq~~-11~ I

(~) ~ ~ (Off line) ~ Wwr~ (Real time) ~ ~ (Data warehouse) -q~

~~?

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(Gf) aTI~ 3lR(OMR) ~ 3mcFiT~ ~~? ~~ Ct>14~UII~~I-I~I~~I

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method)"$I-IQ~'iu\~ (features)Cf>1~~ I

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~~~?~ I

AMC-H

Marks

5x2=10

4

4

4

4

P.T.O.


(8)

AMC-H Marks

4. ~-~ \1CP.flcf,1(Client-Server technology) cfi~ ~ (characteristics) C!iT

~I

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# 'i'1~IP-5~1cn1~ ~ cn1,~ ~ ~1(~.fI~'iWT~ ~ ffiTlT(Logo) ~, ~ ~

AMC~H

\.'.


(9)

AMC-H Marks

~ Cf)~f<1~-q~t- I~ ~~ (X.jq~l~t~fq;-~ (~-w:qfu~mrn-

~ cf>fq~l~') ~ -q 3,000 ~ ~ ~ ~Q~~IG!I~, ~ ~ Cf)~IUI-q -m), ~ (~

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Assessment)~m~t- I"~cf>~qfr~t-fq;- "~RqCf)~~~~ ~

. y~fTo!~ cf> ~ ~ ~ cf> ~ ~ -;:rlIT 1WTf1wrrt- I"

AMC-H P.T.O.


(10)

AMC-H Marks

~ F"# ~ ~ ~ ~ ~-~ (Hinterlands)q)f~ ~ t ~ ~31T ~

~~~q)f 4f{T.!1<-!~t I~~31T~~~, f~~I~~~lITIftur'I1mf"#,~

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~~ ~RWpd ~~CFITCWUT~?

3

3

4. 6

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(iii) ~~?:fT~~~~it ~~~ 1

3xl=3

AMC-H\."


(11)

AMC-H Marks

10. rrj~r<1r~d~t:>("CIrjl3ifCf)f~~ ~~ .j~It:>(UI(~Cf)f~) ~~:

(i) ~ ~cplcp(UI

7

("

) n "11 LlI("CI'II~~cplcp(UI

(iii) ~ ~cplcp(UI

(iv) ~~ ....

(v) eRR (Divestment)

. (vi) Llf'(o!:i~ILlrj(Liquidation)

(vii) ,H~Rd~

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4

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"ffimIT~~~~ I'

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(~) ~ t:>( "CIrj I FP:ITur c);- ffi;r «R 1 3

AMC-H P.T.O.


""

(12)

AMC-H Marks

14. r~~r(1f~d 'tR~r~~ful<.ji ~:

(-31) ~~ 4

(~) ~ fJ:r~~ mer.r

3

AMC-H


"PCEGROUPIf . pr PER6

RollNo, ItjH' 'j:- J 1ECi.INOlOGY'

&" ;,"';~': :(:: c';,~'; '.',": ~;G- \~ENTo,)l"""'.L."'J",,\!,\!:"I,

,pccGROUP-I!P/'.PER-7'NFOf\MP,T\O~JTECHNOLOGY

ANDS1RPfGICMANAGEMENTMAY 2011

Total No, of Questions - 14:

Total No. of Printed Pages - 11

Time Allowed - 3 Hours Maximum Marks - 100

SOX-H

Answers to questions are to be given only in English except in the case of candidates who

have opted for Hindi Medium, If a candidate has not opted for Hindi medium, his answers in

Hindi will not be valued,

Answers to Sections A and B should be given in separate sets of answer-books,

1.

2,

3,

SECTION - A

Question No,l is compulsory,

Answer any five questions (rom the rest.

Marks

Answer all the following questions in brief: Sx2=10

(a)

(b)

(c)

(d)

(e)

Why a virtual memory in computer is required?

What is the importance of the clock speed in computers?

What do you understand by "Message Switching" ?

Explain the function of "Arithmetic Logic Unit",

Differentiate between the "File Volatility" and the "File Activity",

(a)

(b)

Describe any fqur limitations of the Computer system.

What do you understand by "Data Definition Language" (DDL) ? Write the

various functions of the DDL.

4

4

(a) Explain the significance of utility programs, List the various tasks that are

performed by the utility programs,

4

(b) Discuss the various tools that are available for the protection of information

and system against compromise, int.'"Usionor misuse,

4

SOX-H P.T.O.

\,'.


-

4.

5.

6.

7.

(2)

SOX-H Marks

(a)

(b)

Discuss various advantages and disadvantages of Star Network Topology.

"Supply Chain Management should focus on certain problems." Discuss these

problems in detail.

4

4

(a) For computing custom duty, the imported items are classified into 4 categories.

The rate of duty to be levied on each category of items is given below:

4

Category Class of goods % custom duty on the value

of goods (V).

10

(K)~

1 Food and beverages

Textile and leather goods

Heavy machinery

15

20

40

2

3

4 Luxury items

(b)

Draw a flowchart to compute the custom duty.

Explain the necessity of the decision table. Discuss the different parts of the

decision table.

4

(a) "The efficiency and effectiveness for end user applications is limited due to

some problems which are associated with File Processing System." Explain

4

(b)

these problems.

How does Customer Relationship Management (CRM) improve customer 4

relationship?

Answer any four questions: 4x2=8(a)

(b)

(c)

(d)

(e)

What are the functions of a "Control Unit" ?

Explain briefly "Asynchronous Transmission".

Write short note on "Mobile Commerce".

What are the advantages of using a data warehouse?

How does the "Random Access Method" which is a part of the direct access/

file organization method perform?

SOX-H

\ .


(3)

SOX-H Marks

SECTION - B

Question number 8 is compulsory.

Attempt any five questions from the rest.

8. Read the following case and answer the questions given at the end:

Sharp Corporation is a worldwide developer of innovative products and core

technologies that playa key role in shaping the future of electronics. As a leader in

liquid crystal. displays (LCDs) and digital technologies, Sharp offers one of the

broadest and most advanced lines of consumer electronics, information products and

electronic components, while also creating new network businesses. Sharp

Corporation has travelled a long way from an assembler of televisions to a leading

TV manufacturer. In its early days as business enterprise, the company was making

low quality and low price TVs and was, thus overshadowed by the giants like Sony,

Samsung and Matsushita. It was a technology follower in the beginning and was

using secondary technology. The brand image, too, was not very high. Sharp, under

the leadership of Machida, went for a brand image makeover by using innovation.

Jhe new leader has concentrated on R & 0, in addition to enhancing its market

coverage.

toIts innovation in liquid crystal displa~ (LCD) technology apd developing

. .

products featuring LCD's made at the reputed electronics company in Japan. Sharp is

now the world's largest manufacturer of LCD TVs. The company has very well

succeeded and sustaining its success is a major critical factor: its locus on

innovation. Unfortunately, the global economic downturn has hit Sharp worse than

the most American Companies. The industry as a whole, and Sharp in particular,

realised the fact that only innovation in terms of quality, cost and competitive

strength is the main survival factor. At the same time the industry is not unaware of

the fact that every new technology will obsolete faster. Average life of every new

technology is becoming shorter and shorter.

SOX-H P.T.O.\ .


(4)

SOX-H

The ever changing competitive scenario with the global competitors waging to

':" dethrone Sharp and the entry of low cost manufacturers from Asia, have created

some of the biggest challenges for Sharp. Newer display technologies with superior

quality at a lesser price are emerging in the international market. Sharp has taken the

first mover advantage, but is facing competition from the late entrants.

Questions:

(i) What are the strengths of Sharp Corporation?

(ii) What are the weaknesses of Sharp Corporation? .

~

(Hi) What should be the next move of Sharp Corporation?

(iv) Analyse the key success factors for LCD TV Industry.

9. State with reasons which of the following statements is correct or incorrect.(a)

(i) The term PESTLE analysis is used to describe a framework for analyzing!-

the micro-environmental factors.

(ii) Marketers alone can deliver superior value to custom~rs.

(b) Fill in the blanks in the following statements with the most appropriate word:

(i) The orientation of the redesign effort refers to a total and

rethinking of entire business process.

(ii) The corporate mission is an expression of the of the firm.

.. (iii) Michael Porter's Generic strategies allow organizations to gain

competitive advantages by cost leadership, and focus.

SOX-H\.

Marks

3

3

3

6

2x2=4

3xl=3


10.

11.

12.

13.

14.

(5)

SOX-H

Explain the meaning of the following concepts:

(i)

(ii)

Corporate Strategy

Strategic Group Mapping

(iii) Relationship Marketing

(iv) Supply Chain Management

(v) Out bound Logistics

(vi) Business Process Re-engineering

(vii) Combination Strategies

(a) "Evaluating the worth of a business is central to strategy implementation." In

the light ofthis statement, explain tf\.eh1cthods that can be used for determining

the worth of a business.

(b) ABC Ltd. plans to introduce changes in its structure, technology and people.

Explain how Kurt Lewin's change process can help this firm.

(a) What is Benchmarking? What are the elements involved in Benchmarking

process?

(b) How a corporate culture can be both strength and weakness of an organisation?

Distinguish between the following:

(a)

(b)

Strategy Formulation and Strategy Implementation.

TQM and Traditional Management Practices.

Write short note on the following:

(a)

(b)

Importance of Strategic Management.

Advantages of SBD Structure.

SOX-H

\.'.'""",

Marks

7xl=7

4

3

1+3=4

3

4

3

4

3

P.T.O.

'"


(6)

SOX-H

(Hindi Version)

&1W~ coT~ Cf)\ ~ fFfr~ TfITt, ~ *d'(R ~ -mMrit it ~T t ,

cw; Wri f;R:RfFfr~ ~ TfITt ~ fFfrit d'(R ~ tm~ fFfrit ~ Tfit~ CfiT~~ ien';~1 NfTT,

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~-3f

~~ 1 ~t I

Wsr it~.~-qfq~*d'(R~ I

Marks

1. r.;~r~r{Sl\1ri~*~d'(R~:

(31) en~c.{ it cjl«lr~en~ (virtual memory) cnl"~Cfifficp:fi-t?

(~) en~ c.{it ~ 11fu (clock speed) CfiTcp:jT~ t ?

(~) ~ ~ (Message Switching) ~ 3W1cp:jT~ t ?

(~) ~lfUlC1l<'{~~ (Arithmetic Logic Unit) CfiT~ {'P1$11~~I

(~) ~ '-IRcj~.;~n~\11(File Volatility) .~ ~ l1f~. (File Activity) it 3RR"

5x2=10

~~$il~~ I

2. (31) en~c.{ >I"UTT"ffi(Computer System) cnl"~'i:fRmm31T (limitations) CfiTquf,~ I,

(~) "~$r\f1~~I.;~'(Data Definition Language)~ 31r1 cp:jT ~ t ?~

$r\f1~~I.;~*~~*~it~ I

4

4

3. (31) ~c.r~cD~ (Utility Programs) * ~ coT~~$il~~ I '1rc.r~a~ihnmmT~ \1fR

~~~CfiT~~ I

4

(~) ~~$il\11,~ ~ ~~'-I<.{I~~*~ ~a:IT ~ \.Iullr~<.{1~ ~ ~ ~

d'-len(UO(tools) CfiTcruR~ I

4

\.'.

SOX-H


r

/~

(7)

SOX-H Marks

4. (:31) dRT~~(StarNetworkTopology)if;-~~~cprcruR-~ 1 4

(Gf) "~~ ~ (Supply Chain Management) iFiTCf0" RfVqq cf?ld.-tl~<11-q-{'U:fR , 4

~.~ 3-!ICj~<1cf?t I"~ cf?ld'iI~<11cpr~itcruR-~ I

5. (:31) m ~ (custom duty) em TfURTCfiBif;-fuD:,~ iR "Cffi'f~ ~ cffipn

(items) cpt4 ~ # ~ ~ ~ t 1~ ~ ~(l -q-{~ Cffi1T~r~ itir ~TTt dlIMcf?1#~ ~ t :

4

~(K)

1

2

3

4

%m ~ ~ if;-~ -q-{ (V).m+:!R cpr 1)CfiT{

"&m~~~

~~~~. mfT<tf

ICj~II*1dlcpr~

10

15

20

40--.----

m~emTfURTCfiBif;-fuD:~~~ (flow chart) ~ 1

(Gf) Rum dli~cf?1(Decision Table) em 3-ilcj~<1cf?dlcpt *1~$jI~~ I Rum dlf~cf?1if;-f6rfi.R

~ cpr fcicRuT~ 1

4

6. (:31) "~~"&JCR2IT (File Processing System) em 3Rcn ~~~I~ t ~ ~

~ ~ >j"'i-JlcjlC'YICicf?dl(efficiency and effectiveness) <t>l~ Of){-e:mt I" ~

4

ww:rr ~ cpt~ I

(Gf)' ~ it ~ ~ #, ~ ~ ~ (Customer Relationship 4

Management) ~ 1)CfiT{it ~ mmt ?

7. ~ T.m" (4) ~ cpr "3"ffi:~ : 4x2=8

(:31) . 1'i<1r:;tUI ~ (Control Unit) if;-~Cfil<tt?

(Gf) ~~# fR W-icf?I~I'i*1~t.tUI(Asynchronous Transmission) CfiT*1~$jI~~ 1

SOX-H P.T.O.

-v


(8)

SOX-H Marks

(~) ~1~1~(1~ (Mobile Commerce) ~~ifR:o:TuTIft1fum:I

(G:) ~m~ (Data Warehouse) $mrr~CffR-CffR~ffi'lit?

(~) tum ~ ~ (Random Access Method), ~ fCfi~ ~ ~ ~

(Direct Access File Organization) Cf)f~ 'I1J11~,~ ~ ~ Cf>r:fCfi«fT~ ?

~-Gf

~~8~~1

~if~~'qT~nr~$~~ I

8. r-1~r(1r~(1~ ~ ~ 3fR3lliif ~ TJ<t ~ $ ~ ~ :

~ ct>1('1lhl-1 -;:rcr~ ~ ~ 1:9ffi(1ct>-1Ict>~ rcjct>rti(1~ Cf)f~ rCj~cj«HI~~

~~ fCfi~MctS:lr-1<ffi$ ~$ ~ if ~ ~ R'lWIT~ I C'm'f~ ~ (LCD)~

r,sr"1G(1(1ct>..flct>if ~ ~ ~ CTTffi ~ ct>1('1n~l-1~ 31fu~ ~ ~Mct~lr-1<ffi.

~ ~ ~ ~Mct~lr-1ct>~'1ct>(U~ (components) ~ ~ ~ ~ I ~ m ~ ~

~cjtil~ (network businesses) Cf)fHGtur Cfi«fT~ I~ ct>1('11hl-1~ ~ w:r:r(1Cf1~r(1rcj"1-1

, cnl~ct11~(1~ (assembling) ~WC'~ ~~~ TVr-1~\~'Cp(1Y$~if6'lffi~ I~

~~if~~ ~cjtil~ ~$~if~R81JU1Cfffi~~$ ~r(1rC!"1-1<iRTill.~

Pm ~ if ~ rCjr-1~\ulct>(11 ~, m, ~ ~ ~1\~l~I(11 ~ ~.~ -;t~ tWIT~ I~

>fRUf if (1ct>..flct>Cf)f~ ~ ~ (1ct>-ilct>(secondary technology) Cf)fwitrTCfi«fT~ I

~~~'!:fj-~~~ 13W~;f~~3fR~~if~~(1~1 ~~~~~~ 3fR~ 3irdk~ ~$~~~ ~~ I

C'm'f~ mH. Cf)f-1C!!.IC!d-1~ LCD cnl rC!~l~(1I3TIm ~ \j'ffqR"cnl !.Ird~(1

~Mct~lr-1ct>ct>~r'i~'jif m ~ ~ I 3W ~ ~ if ~ ~ LCD iT.cIT.~ CfWIT'. .

SOX-H


..

(9)

SOX-H

d~I~c:t> m TTCIT ~ I ~ CfiT~ tI"t>~(111l:rffi~ ~ tI"t>~(11CfiT~ ~ * m ~

~~\Cj'iul CfiR"Cfj-1C1\.1C1~-1~~ tR ~ ~ 'e:fR ~ :3iICl~~c:t>~ I~ ~ ~ ~

~ m CfiT~~ ~ WIT~ fcp~ m ~ c:t>~f-1~1~.qr ~ ~ ~ I~ it:cU.

6WT CfiT,~"ffR ~ m CfiT,~ ~ cor3Wmf ~~ fcp~, ~"QCf ~ ~ ~

-1C1\.1C1~-1m- ~ m ~ :3ifC1"1IC1-1(survival) ~ ~ I ~ ~ ~ ~ ~ :3iyRf1:j(1~ ~

fcp~ (1c:t>.f\c:t>~ ~ m~m~ ~ I~~ (1c:t>.f\c:t>cor~ ~ ~ ~ ~ ~

"@~'I

wmw yRCI~-1~n~~ -qfuffi,wr ~ ~ «R tR ~ ~ "QCf~

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m*m~~~~~ l-1ctl-1(1(~~Cf11~ (1c:t>-11~,&%~~tR

~ ~ corWOO:3i~1(\~')~~ ~ ~ ~ t Im -;f>I'lT11\.I~Mc:t>(11(first mover) * ~

~~~mt ~~~~~m-CIWiT c:t>~f-1~I-;f~~~Cf11~ I

~:

(i) m c:t>1(Y1~~I-1Cf11~I~~i (strengths) ~t?

(ii) m c:t>IYlhl-1Cf11S~~(1I~(weaknesses) ~t?

(iii) m c:t>1(Y)hl-1cor 311WIT~ ~ m ~ ?

(iv) LCDTV6WT*~tI\.(I~(1I~corfCl~M~ul~ I

9. (31) CfiRUT. ~ fcpf~k1f~f~(1~ ~ ~ ~ m ~ ~ ~ ~?

(i) ~ (PESTLE) ~-Y~ICI(Un~~ cor fCl~M~ulm- * fwt' ~

(framework)~Cf)WfT~ I

(ii) ~ fClyul-1c:t>(11m ~ CfiT~ ~ ~ cnm t I

SOX-H

\.-

Marks

.~.

3

3

3

6

2x2=4

P.T.O.


"!I

(10)

SOX-H

(Gf) r~~r~r~(1~~ft:cRf~#~~~ ~:

Marks

3xl=3

(i) ':t'1~~'11>r<mr Cf)f -3.tI~~I~{UI ~ ~ ~ ~ CZfTtTR ~ Cf)f

':t'1~~IO{t I

(ii) ~lo{41{G~w\G~I'1~1:fi1tCf)f cx:rcffi"Cfi«ITt I

(iii) ~I~~~ ~ ~ ~ <=>1.QO{~'1I~~ ~, ~~~-rnr

WTCRCfIT~~~#~~t 1

10. r'1~rMr~(1~mCf)f ~ ~~$i1~4: 7xl=7

(i) ~lo{41{G <=>1.QO{~'11

(ii) <=>1.Qo{f~(1~ ~-"",

(iii) . (Relationship) fqquy;,

(iv) ~~~

(v) <SII(i.I~(1(Outbound) ~lr"1~'«i

(vi) ~1\.uR~ 1fT:~iI~o{ul~

(vii) ~~lln~ (Combination) <=>1.QO{~'1I~

11. (-31) "<=>1.Q~.~'11~ ~1~\r<::I~'1~ ~ # ~CI~I~ Cf)f ~~i~'1 t I" ~ ~ ~ ~ # ~~$i1~4~

~CI~I~~~~i~'1 (worth)~~~~t?

4

(Gf) ~.~.m. R-r.~~, (1~'11~~ ~~4i (people)# ~RCI~'1cnl~ GRTffit I

¥~cnl yRCI~'1~ (changeprocess) 1:fi1tcnl~m#~ww ~QI~(11~

~t?

3

SOX-H


r' (11)SOX-H

12. (31) ~"t:jl-ll~jlcp;rf~? ~"t:jl-ll~jl~~ctR-ctR~('ffqRm;~?

(ar) cpl(l.j1~c.~~"WrcHcpl~Cf~~m~~m~~?

Marks

1+3=4

3

13. r~~r(1r~d~ 3t'R~:

(31) ~~("t:j'11cpr ~i)CP(UI~ CPI~j~~'1 4

(ar) ~l]UlCfffi~ (TQM) ~ l.j(~(ljld~-arcrm 3

14. r'1~r(1r~dtR~~~:

(31) ~i:\("t:j'11~cpr~ 4

- (ar) . ~.Gft-.<i~*~ 3

,

SOX-H


PCBGROUPII ;0 PAPER6INFORMATlO~JTECHNOLOGY

Roll No. ...~.~.1~.4HGlC.MANAG.EMENT

.pceGROUP.1IPAPER.'

INFORMATION TECHNOLOGY

AND STRATEGICMANAGEMENT

Total No. of Printed Pages- 8Total No. of Questions-14

Maximum Marks - 100Time Allowed - 3 HoursNOV 2011

QSK-H

Answers to questions are to be given only in English except in the case of candidates who

have opted for Hindi Medium. If a candidate has not opted for Hindi medium, his answers in

1.

.

2.

3.

Hindi will not be valued.

Answer to'Sections A and B should be given in separate sets of answer-books.

SECTION - A



(a)

Marks

Convert the following from one number sys~em to another number system 2x2

alongwith the working notes: =4

(i) (246.125)10= ( }z

(ii) (lOl11O11.101}z= 010

(b) Answer the following questions in brief: 3x2=6

(i) Explain 'Smart Cards'.

(ii) Define VDSL connection.

(iii) Differentiate between Parallel Port and SeriafPort.

(a)

(b)

What is Database? What are the benefits of Database Management Solution?

Discuss the intrinsic benefits of internet.

4

4

(a)

(b)

Discuss in brief various data transmission modes. 4

4What is language translator?

QSK-H P.T.O~

I,'.


~

(2)

QSK-H Marks

Describe briefly salient features of Data Centres.

Discuss the various reporting tools available in Data Warehouse.

4

4

Define Expert System. Discuss various advantages of an Expert System.

Describe the advantages of Optical Character Reading. (OCR)

4

4

6. A housing society having 400 members pay electricity bills at the following rates: 8

No. of units consumed Charges/unit

For the first 200 units

For the next 300 units

(f)

2.65

3.90

Over 500 units

Surcharge @ 5% of the bill is to be added to the charges.

4.75

Draw a flow chart which will read the house number and the number of units

consumed. Print the total charges with the house number and the units consumed.

4x2=8

SECTION - B

Question Number 8 is compulsory. Answer any five questions from the rest. '

market. Briefly explain the competitive pressures.

QSK~H\. .

4. (a)

(b)

5. (a)

(b)

7. Describe briefly any four terms:

(a) Dependent Data Mart

(b) Multiplexer

(c) Virtual Private Network (VPN)

(d) Electronic Fund Transfer

. (e) Blu Ray Disc

8. (a) Elaborate the characteristics of Business Environment with reference to 3

Decision Making.

(b) Industry is a composite of competitive pressures In five areas of the overall 3


9.

(3)

QSK-H Marks

(c) You are appointed as a Strategic Manager by XYZ Co. Ltd. Being a Strategic

Manager what should be your tasks to perfoffi1?

Successful implementation of any project needs additional funds. What are the

different sources of raising funds and their impact on the financial strategy

which you as a Financial Manager will consider?

Describe briefly the use of Strategic Management techniques in Educational

Institutions.

3

3

(d) 3

(e)

(a) State with reasons which of the following statements is correct or incorrect: 2x2

(i) The process of -strategy avoids matching potential of the organization =4

with the environment opportunities.

(ii) The role of human resource manager is significant in building up core

competency of the fit:m.

(b) Fill in the blanks in the following statements with the most appropriate word: 3xl

(i) Strategic Management is not a box of tricks or a bundle of techniques. It =3

is analytical thinking and of resources to action.

(ii) Benchmarking is a proc~ss of continuous improvement in search for

advantage.

(Hi) Divestment is a part of rehabilitation and is adopted when,a

has been attempted but has proved to be unsuccessful. .

Explain the meaning of the following concepts:

,(i)' Joint Venture

(ii) Service Marketing

(iii) Value Chain Analysis

(iv) Enlightened Marketing

(v) Strategic Vision

(vi) Person Marketillg

(vii) Logistic Strategic

10.7xl=7

. QSK-H P.T.O.

,-',


11.

12.

13.

14.

(4)

QSK-H

(a) In the light of BCG Growth Matrix state the situation Under which the

following strategic options are suitable:

(i) Build

(ii) Hold

(iii) Harvest

(iv) Divest

(b) Explain the strategic role of Human Resources Management in the following

areas:

(i) Facilitation of Change

(ii) Building Core Competency

(iii) Development of Work Ethics and Culture.

Marks

4xl=4

3xl=3

strategic decisions.

What is Strategic Decision Making? Briefly explain the major dimensions of 1+3=4

(a)

(b) What are the requirements for the successful implementation .of supply chain

management system? Discuss.

Distinguish between the following:

(a)

(9)

Micro Environment and Macro Environment.

Concentric Diversification and Conglomerate Diversification.

Write short notes on the following:

(a)

(b)

Role of IT in Business Process Reengineering.

Importance of Corporate Culture.

QSK-H\-

3

4

3

4+3=7


(5)

QSK-H

(HindiVersion)

&r~q;f t91?co~~~~TfTIt, ~~~~ ~-qtr~t- I

~~f1R:R~~~~t ~fRT-q"3W~t

m ~~ -q~ T£<t~ CfiT1(rl.1ico"1~ WITI

'qfff-aT~ 'qfff-if~"3W "ffiTT-"ffiTT"3W-f«1col.m -q~ I

'qfff - aT

~~1~t-1

$r~#~~~~~~~ I

Marks

Marks

(31) RB q;f cor.T-~ -$"~ (alongwith the working notes) ~~-~ ~ ~ 2x2=4

~-W1lWft -q YUctldo~ :

1.

(i) (246.125))0 = (}z

(ii) (10111011.101}z = Ow

(~) f"1~f(1f~o~ cpr~ -q6W ~:

(i) ~~ (Smart Cards) cprquA ~ I

(ii) VDSL co~Ct~I"1(connection) q;f ~ ~ I

(iii) ~ 1:Ili(parallel Port) ~ J\R~(11:1li(Serial Port) -qcp:ff'3RRt-?

2. (31) ~ (Database) Cf'ITt- ? ~ ~~\J'j;j~ ~1(~~I"1 (batabase Management,

Solution)~ ~-~ ~ ~ t?

«(;I) ~~~ ~ (intrinsicbenefitsof internet)Cfftfct~~"11 ~ I

3. (31) ~ SRT~ ~~ (datatransmissionmodes)Cfftm -q1~~~"11~ I

(~) ~ ~I'"*I~~~Cf'ITt- ?

QSK-H

\ .

3x2,

=6

4

4

4

4

P.T.O.


4.

(6)

QSK-H

(31) ~~~(DataCentres)~~~q)f~quf:r~ I

(Gf) ta" ~~(QI-:S~(Data Warehouse) .q ~ ~ ~ ~ RlIlflll~~ (reporting

tools) coTr~~"tI11~ I

5. (31) ~ ~ (ExpertSystem)Cf))~ ~ I ~ ~ (ExpertSystem)

~ ~ ~ coTr~~"tI11~ I

(~) 31lr~cp(1~ W@r[Optical Character Reading (OCR)] ~ ~ cm;f~ cprqof;:r

~I

6. ~QI-:j?r~11«l~I~a(HousingSociety)~ 400~ (members)t,ffi ~ 1R ~~ (Electricity Bills) cpr'lfffiR ~ t :

~ q)f ~ GTJffi:r~(f)

WP:r 200 <iFR:

~ coT 300 <iFR:

500~~~

~@5%~-q~m~1

1R'IT-:qJt(flow chart) ~ I~ ~ cpr ~ (flIT~ coT~ coT~ Cf))~ I

~ ~ ~ (totalcharge)~ ~ ~ ~ coT~ coT~. Cf))~ ~ I

2.65

3.90

4.75

7. ~ ~ (4) ~1~I~r(1<J (terms) coTm -q~ ct\Firo::

(3D ~ 2 ~ (DependentDataMart)

(iI) Ji~~~( (Multiplexer)

~ crq3ffi~~ [VirtualPrivateNetwork(VPN)]

~ ~~~Ir~cp~ ~ (Electronic Fund Transfer)

ro ~ t ~ (BluRayDisc)

QSK-H

Marks

4

4 ~

4

4

8

4x2=8


(7)

QSK-H

cqytf-if

m~ 8 ~t I ~-q:~~~~~~~ I

8. (-31) f.1u1<:r~ ~~ -q:(X.j1~~lrqc:tl-qftffi~ r~~l~rll~~~ ~ I

(if) 00 ~ -q:~ ~ Gm -q:~ ~ ~ rifq ~ "#cw:Ro~ ~ Cf)f

~1"C-q~mm t I~ ~ ~ CfiT~ -q:quf:r~ I

(~) 3m XYZCo. Ltd.~mr ~t!(-q-1I~c:tI~~~~t ICf>t:r~~~m

~\i1T 3m~~I:i(-q-1I~c:tI ~~~"lU~?

(~ M- yR~l"1-11(project) c@~o.p(1dl'i~c:tIc:tIl~I.-<:I~-1~~ 3irrlR~ ;piT ~ 3iI<:l~~c:tIril

mmt I ~ ~ ~ ~ ~ 3fu"~ ~ ~1:i(-q-110/ cp:JT~ w=rr t \i1T

:mqqcp~~~~~~?

(t) ~ ~ -q:~I:i( -q-11~ rlc:tI-il~1~ wWT Cf)f~ -q:qof:r~. I

9. (-31) ~~~~r~~r(1r~rI #~Cf>t:rm~~c:rr ~t? 2x2=4

(i) ~1:i(-q-11~~, ~ ~ ~lr~~l ~~ ~lrII~(UI~ ~ ~ ~~I-1r11CfiT~Wffi t I

(ii) l1RCr~ ~ ~ ~ 00 1:fi1t(3Wf) ~ ~ <'(lj~rll~ (core'

competency) ~ -q:~I:i-cq'iulmm t I

(if) r-1~r(1r~rIfuffi ~ CfiT~ ~ ~ "lU ~ I

(i) ~1:i(-q-11~ ~ 'ffi~-Cj?q?;Cf)fmm t 3fu"~ m rlc:tI~rCt1~lCf)f~ ~ ~

r~~~~UII~c:tI~ 3fu"~ ~ 1Ifu~ ~ t I

(ii) ~-q~I~jl ~~~-q:mm-~rt~~t I

(iii) 31-1I~(UI~~Cf)f1WTmmt W~~\ifRITt~

~ TT<um l:fBI Cffl"~ ~ rtm I

10. r-1~r(1r~rI ~31T Cf)f~ ~ :

(i) ~ ~

,(ii) ~ (Service)~

7xl=7

QSK-H

\ .

Marks

3

3

3

3

3

3xl=3

CfiT

P.T.O.


-.

(8)

QSK-H Marks

(iii) ~ ~ f~~~~ul

(iv) ~ (Enlightened) ~

(v) <Xt~("t:j'1I(i-ictl~

(vi) ~fct\llio ~

(vii) ~"ffif (Logistic) <Xt~("t:j'11

11. (31) ~.m.~. ~~~~-q&f~~~, ~~f'1~f~f~o 4xl

<Xt~("t:j'1I(i-ictl~~mmt: =4

(i) .Rmur (Build)

(ii) ~ ~ (Hold)

(iii) ~ ~ (Harvest)

(iv) ~ (Divest)

(~) 11RCf~ ~ cit ~* cprf'1~f~f~o~ -q quR cpt :

(i) ~R~d'1cit ~(ii) 1FT~ cprRmur

(iii) ~~;ftfu ~~cpr~

3xl

12. (3T) <Xt~("t:j'1I(i-ictl~ Cf(ITt ? <Xt~("t:j'1I(i-ictl f:ruT<IT~ ~ ~ cpr ~ -q quR 1+3

~I ~

(~) ~ ~ ~ octl.flcf11~ ":i1.O~OI'i~ctI~ ~ ~ ~ ~ 3i1~~~ctlOI~~ f ? .3

fq~"t:j'11 ~ I

13. ,f1~f(1f~o -q 3=Rf{~:

(31) ~ l:ffum ~ wrn l:ffum

(~) ~~f~o~ ~ ~ ~

4

3

14. f~~f~f~o -qr~ fG~ful~i~:

(31) ~1~":ilf~ctI~ cit~: ~~if;jctll (BPR)-q~ ~l~nlctll(IT) cit ~ I

(~) ctll(~nG~~~fo cpr~ I .

4+3=7

QSK-H

\.'


....

I

I 'I

~

PCEGROUPII . PAPER8

RollNo. .L~.F.(u.u.l.A:r.~Q.~'J.;rEcarJOlOGY. & STRAnGICi~IM~:\GEMENT

Total No. of Questions- 14

,pceGROUP.II PAPER-?INFORf\-1ATIONTECHNOLOGYANDSTRATEGICMANAGEMENT

Total No. of Printed Pages - 8

Maximum Marks - 100Time Allowed - 3 Hours NOV2012-CMR-H

Answers to questions are to be given only In English except in the case of candidates who have

opted for Hindi Medium. If a candidate has not opted for Hindi medium, his answers in Hindi

will not be valued.

,Answers to S~tions A and B should be given in separate sets of answer-books.

SECTION - A



( Describe briefly, the following terms with reference to Information Technology.

Marks

lxl0=10

1.

(i) Switch

(ii) Modem

(iii) HTML

(iv) Site Blocking

(v), Buffering

(vi) Data Transformation

(vii) Source Program

(viii) Open Source Software

(ix) Mirror log

(x) Chat Server

CMR-H P.T.O.

\."


~

2.

3.

4.

5.

6.

7.

(2)

CMR-H Marks

(a) What is Software? Describe various types of software in brief. 4

(b) Describe the various components of an Expert System. 4

(a) Describe salient features of Hierarchical Database. 4

(b) Define Data Warehouse. Explain in brief concerns in using Data Warehouse. 4

(a) Define Ring Topology. Discuss its advantages and disadvantages. 4

(b) Differentiate between Serial Transmission and Parallel Transmission. 4

(a) Explain in brief technical functionality of Customer Relationship Management 4

(b) Describe tactical level of activities in Supply Chain Management. 4

Draw a flow chart to print the square of odd numbers between 1:0to 50 and also

print the sum of their square.

8

Describe briefly any four terms: 2x4=8

(i) Secured Electronic Transaction (SET).

(ii) Wireless LAN

(iii) System flow chart

(iv) SQL

(v) Fifth Generation Language

CMR-H

\.


~

.

(3)

CMR:...H1

SECTION - B

!'C Marks



8. Explain the factors that affect the strength of competitive pressures from

substitute products.

3(a)

(b) "Strategy is partly proactive and partly reactive." Do you agree? Give

reasons for your answer.

3

(c) What is Divestment strategy? When is it adopted? 3

(d) Explain any three prominent areas where Human Resource Manager can play

a strategic role.

3

(e) 'A network structure is suited to unstable environment.' Elaborate. 3

9. (a) State with reasons which of the following statements is correct or incorrect. 2><2

(i) Portfolio analysis helps the strategists in identifying and evaluating =4

various businesses of a company.

(ii) Benchmarking is a remedy for all problems faced by organizations.

(b) State the three elements of a strategic vision. 3

to. Explain the meaning of the following concepts:

(i) Demographic Environment

(ii) Strategic Business Unit

(iii) ADL Matrix

(iv) Best-cost provider strategy

(v) Synchro-marketing

(vi) Premise control

(vii) Six sigma

7xl '

=7

CMR-H P.T.O.

\..


11.

12.

. (b)

(4)

CMR-H Marks

(a) How would you analyse the meaning and importance of Efficiency and 2+2

Profitability as objectives of business? =4

(b) Trace the role of information technology in business process reengineering. 3

(a) What is Corporate Strategy? How would you argue that 'corpprate strategy 1+3

'ensures the correct alignment of the fmn with its environment' ? =4

Explain the concept of Experience Curve and highlight its relevance in

strategic management.

3

13. Distinguish between the following:

(a)

(b)

Logistic Management and Supply Chain Management. 4

Vertically Integrated Diversification and Horizontally Integrated Diversification. - 3


(a)

(b)

Steps for initiating a strategic change. 4

Internet Technology.

OR

3

Characteristics of a Global Company. 3

'. - CMR-H

1


(5)

CMR-H Marks

(HindiVersion)

~~q;f ~I~q,(~~~"ifUt, ~~~~ ~.q~~t I

~~~~~~"ifUt ~~.q~~t

m~~.q~~~CIiT~~iq,-1~m I

'qflT-~~'qflT-if~~ awrT-awrT~ 'i1«1q,I.qm- I

'q1Tf-~

'~~I:amr4t I

~~.q~~~~~~~ I

1.

Marks

~ ~"EjIPIq,1(InformationTechnology)~ ~.q 1~~I~I~dI\'ICSGIQJ\cn1~ ~ lxlO

~: =10

(i) m (Switch)

(ii) ~ (Modem)

(iii) HTML

(iv) ~~c:nBT (SiteBlocking)

(v) ~ (Buffering)

(vi) W xl~'-tII~"I-1(DataTransformation)

(vii) m ~ (Source Program)

(viii) ~m ~I~~~( (Opensourcesoftware)

(ix) fi:Rrmrr (Mirrorlog)

(x) ~~(Chat server)

2. (31) ~I~~~( Cf<ITt?~~~~I~~~( (software)cn1~~~~ I

car) Iq:il~~ ~ (Expert System) ~ ~ ~ (various components) cn1~

4

~I 4

P.T.O.CMR-H

,


It-

-

3.

(6)

CMR-H

(31) ~>SI~I~tI (HierarchicalDatabase) ~~~qfr~~ I

(Gf) ~ ~(.j-l.~I~tI(Data Warehouse) cnT~ ~ I ~ ~(.j-l.C\I~tI~ ~.q

~ (concerns in using Data Warehouse) cnTtI~~I~~ I

4. (31) WI ~ (Ring Topology) cnT~ ~ f.~ ~ ~ ~ (advantages

and disadvantages) Cf)TcruR ~ I

(Gf) .Jm.(.j~ tI~I:IUI (Serial Transmission) Cf~ tI~I:IUI(Parallel Transmission) .q

-3RR"tI~~I~~ I

5. (31) Ct>~~-I. rh~~I-1~I\.j li~"14~ (Customer Relationship Management) qfr (1Ct>-1ICt>1

Ct>14\.1UII(11(Technical Functionality) cnT~.q tI~~I~~ I

(Gf) ~ $r li~"14~ (Supply Chain Management) qfr ~ (Activities) qfr

-I.ul-111(1Ct>3Wm"(Tactical level) o/~ ~ I

6.~~"€!lt (flow chart) ~~ 10 ~ 50 ~~~~'~~ (odd numbers)

, ~ crf (square)ffi'2"cpt~ &r~m ~ crf Cf)Tc:Wr (sum of square) 1ft ffi'2"cpt I

7. ~~~ICSGICllw(i (terms) qfr~.q~~ :

(i) l~Ct(.jH ~~~If'-1Ct>~i~~I-1 (Secured Electronic Transaction)

(ii) ClI(.j-l.~tILAN (Wireless LAN)

(iii) ~ wOT.ll~(System flow chart)

(iv) SQL

(v) ~ ~~~~I-1~ (Fifth Generation Language)\ .

CMR-H

j

Marks

4

4

4

4

4

4

8

2x4=8


. .

#,

\

(7)

CMR-H

'i1I1T-~

~~8~t I

~ ~ ~ ~ ~irenr~;:ff~ ~ ~ I

8. (31) ~1'1IY<"1dl cm;t ~ ID'U~~ on1~ CfiT~ ~ cm;t~ on1

~~I

(G'f) "(UI'1lld ~~ ~ ~ :afR-~~ ~ \.Ildl90(W~f)~t I"~ ~ ~ f?

3TcR~~~~ I

~) 3i'1IOt(Uloqp~~t?~~~~t?

~ ~ ~ ffi";:r~ ~'on1 ~ ~ ~ ~ l1RCf~ ~ ~~(~'1I\~q,

~FNr~t I

ro '~~~OtldIOt(UI~~dY~~t 1'~~_cruFr~ I

9. (31) ~~~~I'1~IC1I~d ~~~m~~~ ~t?

(i) ~ IOt~~I)jUI~ ~ ~ O(.!cH.tI~1on1~ ~ ~~iq,'1 ~ ~

~~(~'1Iq,lo(l on1 tI~l~dl (if){fflt I

(ii) ~1'1<:\U"5-~ ~ ID'U~ on1TTtN ~3it CfiT~t, I'"

(~) (UI'1lldq,~~ffi";:r 'ffiOf~ I

10. 1-1~IMI~d~3it CfiT~ ~ :

(i) ~'1t1il~~l~~

(ii) ~~(~'1I("+-iq,O(.!IYI]'(q,~

(iii) ~ ~

(iv) m- ~ffiTffi ~ ~ ~ ~~(~-11

CMR-H

\,'

Marks

3

3

3

3

3

2><2=4

3

7xl=7

P.T.O.

I


(8)

CMR-H Marks

(v) ~ ~ Cf?I(11'i for:ruR

(vi) \.I~lq'il ~ .(vii) fWmfunn'

11. (-31) <X.Iq~l~~~~~.q ~ 1-1'j.Uldl~~~~~~em Iq"~I:oIUI~ 2+2

~? ~

01") <X.Ilq~IP..Cf?~ ~~If~.Cf?') .q ~ JI'€iIPIc61 qft ~ qft~ ~ ~ I 3

12. (-31) Cf?1('-In~~ ~ t ? ~ ~ ~ ~ ~ ~ ~ 'Cf?I('-II{~(UI..fIIC'I~ em 1+3

:am-~~~~ dl(1~~ 1r'if~'qdq;«ftt? ~

01") ~ cmiqft ~ qft ocmsqr~ ~ ~l>('q'iI~Cf? ~ .q~ \.I1~PICf?dl 3

qft Iq~l~dl ~ I

13. H~P~I~d.q ~ ~:

(-31) ~-"fflr~~~-~~

01") ~~q~ ~ ~ ~Cf?l~d~ ~ ~ ~ ~ ~Cf?l~d~

4

3

14. H~I~I(gd 'tR~ 1~U.jfUl~i~:

(-31) ~l>('q'iI~Cf?~<\~lqlW~~~~~

01") ~ ~~~WICt>l

4

3

3re:rcrT

~~ qftIq"lqdl~ 3 .

CMR-H

\. .


visit: -. visit: subhiksha (prosperity in sanskrit) began with a single grocery store at chennai in...

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