VISIT REPORT NORTH REGION ISLAMABAD, RAWALPINDI & PESHAWAR

BRANCHES & DEALERS

OBJECTIVES

• To cross check Administrative & HR Compliance in branches

• Monitor time attendance

• Monitor SBUs field working

• Meet dealers and get feedback about SBUs visit / dealing and any other matters

ISLAMABAD BRANCH VISIT REVIEW

Observations• Islamabad branch in F6 is approximately 40km away (two

sides) from Rawalpindi so employee consume their fuel limit while commute, and they are found reluctant to travel frequently for sales

• Employees need training on Selling Skills, Team Building & Communication Skills

Sr# Subject Compliance

1 Attendance OK

2 Sitting Arrangement OK

3 Housekeeping Satisfactory

4 General Administration OK

5 Fire & Safety No

RAWALPINDI / ISLAMABAD MARKET VISITNOOR ELECTRIC STORE ISLAMABAD FEEDBACK

ENVIRO

Positive Feed Back

• Enviro has quality products

• Enviro Water Dispensers are selling however, if dispenser with door on tabs is introduced it will be more selling.

• Customers are interested in new models

Room to Improve

• Product Manager do not visit them

• Customer often complain about Blender switch as it does not work until proper locked

• Customers are interested in new models

• No Enviro Branding / Marketing activity (as Changhong, Eco Star or TCL is doing)

RAWALPINDI / ISLAMABAD MARKET VISITKHYBER ELECTRIC RAWALPINDI

(ENVIRO)

Positive Feed Back

The positive aspect of Enviro is Brand association with Haier

Good Product Quality

SBUs good association with dealer

Room to Improve

Enviro do not have complete product range as fryer, egg boiler, bread maker machine, food factory

E.g the same day a customer came of Rs. 100k the shopkeeper offered Enviro SDA and customer agreed but due to incomplete range he was offered some Anex products but customer purchased all products of

Anex

No Branding / Marketing activity

No product catalog to convince customer

I have collected product catalog of Sinbo, Cambridge and Westpoint

3 in 1 Enviro price is 3500 with 1 year whereas Cambridge 3in1 price is 3100 with 2 years warranty

Ali samad committed new models of Microwave Oven of 4 lowest price 7 months before but still dealer is waiting

KHYBER ELECTRIC STORE RAWALPINDI(LOOSE PACKING ISSUES)• LOOSE PACKING SUPPLY WAS DELIVERED BY HPK (the

issue was only found with Khyber Electric)

SYED ELECTRIC & AZIZ SONS (ABPARA ISLAMABAD) FEEDBACK

OPPLE

Positive Feed Back

OPPLE has excellent quality and based on quality OPPLE has been forwarded by dealer to U.S, QATAR and other

embassies

Room to Improve

There is no branding / marketing activity with old product catalog are not supportive for OPPLE brand

Dealer demand signboards, flex or visiting cards for promotion

PESHAWER BRANCHZEENAT PLAZA GT ROAD

Positive Feed Back

• Office Environment is very neat and clean

• Staff is cooperative to each other

Room to Improve

Expenses of Peshawar branch are audited 3 times (RWP, PWR & HQ) so expenses are delayed (example OCS bill of approximately Rs. 10k was paid after 5 months in

my presence)

Employees cards are pending due to strict security checks in Peshawer region employee face problem

Adeel Auditor RD Rahat (Zonal Accountant RD)

Aurangzeb (Franchise Executive RD)

RD employees attendance is not registered on attendance machine (Adeel, Rahat & Aurganzaeb)

ENVIRO & OPPLE Stock was found outside the store, some of the stock was without & loose packing

OUTSIDE THE (PWR) STORE STOCK IS PLACED

WITHOUT & DEMAGED PACKING

OUTSIDE THE STORE

INSIDE PESHAWER BRANCH STORE

RD BRANCH DAZLAK ROAD PESHAWAR

• Enviro display was good

• OPPLE Display rack was empty, neither it was visited by OPPLE SBU nor SBU was told to visit RD Stores & they first time meet to each other

• It was recommended by branch manager to install lock & key rack for opple products (to prevent loss) as displayed in picture for cell phones in rack

• Opple product rack should be in lock &

key as of mobiles rack• Updated POS Material

both for Enviro & OPPLE is required

FEED BACK OF ARSHAD & SONS, DAWN ELECTRONICS, SADIQ

CORPORATION & MASH ALLAH ELECTRIC PESHAWAR

Positive Feed Back

Brand association with Haier is more supportive in market for Enviro

Enviro AC Quality is good

Opple product quality is being admired by dealers and customers

Iron quality is good and (model 2700) is demanding in market

Room to Improve

Enviro should bring innovation in products or it has to struggle 5 to 10 years like Haier &

Changhong Ruba to attract / capture the market

Water dispenser with glass Door (on tab from Cannon) is more demanding in market

Enviro water dispenser door magnet power is low

Kitchen appliances range is not complete in Enviro Rack

There should be more variety in oven

Marketing and Branding activity can boost the sales both for Enviro & OPPLE

CSD needs to be more responsive as well.

THANK YOU!