visit england social wizard
DESCRIPTION
Don't Panic Guide to Social Media ConferenceSocial Media WizardConstandina MiliosTRANSCRIPT
Social Wizard
Improving reach & engaging with your consumers
Constandina Milios Online Marketing Manager Visit England
Agenda
• What is the Social Wizard?
• How does it work?
• Benefits of using the wizard
• Getting started
• Final thoughts
• Q&A
But first some stats…
• Susan Boyle had over a 100m hits on You Tube, more than 5 times those who watched Obama's inauguration
• UK internet users: March 09
• social networks: 9.8% • online retail: 8.6%
March 08 • social networks: 8.2% • online retail: 9.7% Source:Hitwise
• There are 225m on Facebook, 125m on MySpace, 40m on Linked/In, 5m on Twitter and over 112m blogs
What is the Social Wizard?
One stop shop to spreading the word
How does it work?
Promoted on enjoyEngland.com
Benefits for business tourism
• Increases reach
• Deepens customer engagement
• Improves search ranking
• Listen to customers
• Free marketing opportunity
• Easy step by step guide
Benefits for business tourism
Benefits for the consumer
• Increases the amount of places they can find information about England
• Makes places feel more real
• More likely to trust a place
• More people are now looking at images and videos as part of their research
“Peer opinions are highly valued - 82%”
Source: Forrester Research Inc. 2006
Getting started
1. Start uploading your content:
www.EEWizard.co.uk
2. Use the tag enjoyEngland
Final thoughts
• Increases reach
• Improves customer engagement
• Content quality
• Free and easy to use
• Start uploading www.eeWizard.co.uk
Thank you
How does it work?
• Venues will go to the site and walk through a series of steps
• Each step facilitates them to set up a social media profile in a specific network
• Each page includes best practice tips and explains the advantages of what they are doing and how best to maintain their online presence
How does it work?
• In step, users are invited to upload some content – pictures, information, video etc
• Each piece of content is grouped by common ‘tags’ and feeds into enjoyengland.com (this can be grouped regionally)
• Enjoyengland.com visitors will be able to see a rich tapestry of content that the venues have uploaded