visit arctic europe otsikko joka voi olla yksi tai kaksi
TRANSCRIPT
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OTSIKKO JOKA VOI OLLAYKSI TAI KAKSI RIVINENTARKENTAVA ALAOTSIKKOEsityksen paikka ja aikaNimi Sukunimi
KIILA Consulting
ATS Finland
VISIT ARCTIC EUROPESAAVUTETTAVUUSTYÖ
Lapin liikennepäivätKemi 28.11.2016 Hanne Junnilainen
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SOJ
HFT
MEHBVG
BJF
GEV
0 100 200 300
Distance in kilometres
VISIT ARCTIC EUROPE
SKELLEFTEÅ
LULEÅARVIDSJAUR
BODØ
EVENES
KIRUNA
PAJALA
KEMI-TORNIO
ROVANIEMI
KITTILÄ
ENONTEKIÖ
IVALO
TROMSØ
ALTALAKSELV
KIRKENES
VAE airport
Other airport in the region
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BARDUFOSS
GÄLLIVARE
PRIORITIZED VAE AIRPORTS
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2015AIR TRAFFIC PASSENGERS
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or, F
inav
ia, a
nd T
rans
port
sty
rels
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Passengers, millions0.25
0.5
VAE airport
Other airport in the region
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2015
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nd T
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AIR TRAFFIC PASSENGERS VAE AIRPORTS
Domestic
International
Other (offshore, transit)
Passengers, millions
0.25
0.5
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airlinesstrategy
loadfactor
routedevelop-
ment
flightcapacity
riskslegal
fleetdemand
competition
schedules
yield
AIRLINE BUSINESS CASESIN VISIT ARCTIC EUROPE
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airlinesstrategy
funding formarketing
ideaofthetrip
targetmarkets
risks
economicimpact
fundingforairlines
planningofthetrip
fleet
Informationandsaleschannels destination
development&vision
competitioncustomerexperience
yield
funding forlandtransport
funding forairports
loadfactor
demandschedules
routedevelop-
ment
bedcapacity
utilizationrate ofaccomodation
organi-zing landtransport
travelchains
services
activities
touroperators
DMC
legal flightcapacity
AIRLINE BUSINESS CASES INVISIT ARCTIC EUROPE
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2015
AIR TRAFFIC PASSENGERS ALL AIRPORTS
938 1062 874 306
6 715 871
THERE WERE 10.5 MILLION PASSENGERSAT THE AIRPORTS IN THE VAE REGION IN 2015
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: Avin
or, F
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2015
AIR TRAFFIC PASSENGERS PRIORITIZED VAE AIRPORTS
2.0
Sweden
Norway
Finland
Passengers, millions
1.0
2.0
Passengers, millions
1.0
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port
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en, S
tatis
tics
Finl
and,
Tillv
äxtv
erke
t, SC
B an
d St
atis
tics
Norw
ay
1 429 000 1 887 000 958 000
AIR TRAFFIC ARRIVALS & VISITORS IN VISIT ARCTIC EUROPE
3 358 000 1 437 000 469 000
* Västerbotten is included as a whole region in visitor statistics.. Only Eastern part of the Västerbotten region partners in the project.
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THERE WERE 336 000INTERNATIONAL ARRIVING
PASSENGERS BY AIR**Based on 2015 air transport statistics
107 000104 000
125 000
Finland
Sweden
Norway
THERE WERE 1.3 MILLIONINTERNATIONAL VISITORS*
*Based on overnight stays in 2014
366 000 399 000
523 100
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Finl
and,
Tillv
äxtv
erke
t, SC
B an
d St
atis
tics
Norw
ay
INTERNATIONAL AIR TRAFFIC & VISITORSIN VISIT ARCTIC EUROPE
*Does not include international passengers in domestic flights.
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DOMESTIC FLIGHT CONNECTIONS 2014
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: The
Nor
th a
nd E
ast F
inla
nd A
ir Tr
ansp
ort R
evie
w, A
vinor
, Tra
nspo
rt s
tyre
lsen
, Fin
avia
< 1 million passengers
1-2 million passengers
Hub, million passengers5
10
Other regional airport
VAE airport, Sweden
VAE airport, Norway
VAE airport, Finland
>2 million passengers
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EVE
BOO
TOS
ALFLKL
KKN
ENF
IVL
KRNKTT
PJA
RVN
KEM
LLA
SFT
AJR
GEV
BDU
SCHEDULED ROUTES BETWEEN PRIORITIZED AIRPORTS2016
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n: K
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onsu
lting
So
urce
: RDC
Avia
tion
Lim
ited,
pow
ered
by
INNO
VATA
dat
a
VAE airport
0-10 000 seats
10 001-100 000 seats
100 001-500 000 seats
over 500 000 seats
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INTERNATIONAL SCHEDULED ROUTES2016
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n: K
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onsu
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So
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: RDC
Avia
tion
Lim
ited,
pow
ered
by
INNO
VATA
dat
a
VAE airport
Other airport
0-10 000 seats
10 001-100 000 seats
100 001-500 000 seats
over 500 000 seats
LPA
ALC
ZRHMUC
FRADUSLGW
ARN
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INTERNATIONAL SCHEDULED ROUTESTO THE TARGET MARKETS2016
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Avia
tion
Lim
ited,
pow
ered
by
INNO
VATA
dat
a
VAE airport
Other airport
0-10 000 seats
10 001-100 000 seats
100 001-500 000 seats
over 500 000 seats
ZRHMUC
FRADUSLGW
15 000 seats
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6%
MARKETSHARESinscheduled traffic
11airlines intotal
4%
34%
33%
23%
AsAviesBraathensEstonianAirFlexFlightLufthansaRyanair
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OPERATIVE COST TOOL
SELECT A ROUTE:
Origin airport:
Destination airport:
Choose
Choose
SELECT AIR CRAFT:
ATR-42 300
Embraer 190
Boeing 737
INSERT DEFINITIONS:
48 seats
104 seats
186 seats
1
2
3
Load factor: %%0
Share of operational costs of the total cost for the air carrier: %%0
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OPERATIVE COST TOOLEXAMPLE: AMSTERDAM - KIRUNA
SELECT A ROUTE:
Origin airport:
Destination airport:
Amsterdam
Kiruna
SELECT AIR CRAFT:
ATR-42 300
Embraer 190
Boeing 737
INSERT DEFINITIONS:
48 seats
104 seats
186 seats
1
2
3
Load factor: %%80
Share of operational costs of the total cost for the air carrier: %%70
AMS
KRN
Amsterdam - Kiruna1921 km
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OPERATIVE COST TOOLEXAMPLE: AMSTERDAM - KIRUNA
OPERATIONAL COSTS
Estimate of total direct operative costs (round trip)
Estimate of total operative costs (round trip)
Break even ticket price per ticket (round trip)
21 849 €31 213 €
262 €
Airport fees
Navigation fees
Fuel
Staff costs
76 €25 €30 €15 €
11 289 €3 787 €4 472 €2 302 €
Airport fees origin airport
Airport fees destination airport
40 €36 €
5 978 €5 311 €
Per passenger Total fees
Airport fees 52 %
Navigationfees 17 %
Fuel 20 %
Staff costs 11 %
ESTIMATE OF THE DIRECTOPERATIVE COST DISTRIBUTION
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OPERATIVE COST TOOLEXAMPLES
AMSTERDAM - KIRUNA1
AMS
KRN
Amsterdam - KirunaBoeing 737Boeing 737 Stockholm - Kiruna
Boeing 737Embraer 190
ARN
IVLIvalo - KirunaEmbraer 190ATR-42 300
Break even ticket price per ticket (round trip)
262 €
STOCKHOLM - KIRUNA2
Boeing 737
Embraer 190
IVALO - KIRUNA3
Embraer 190 ATR-42 300
Break even ticket price per ticket (round trip)
195 €
Break even ticket price per ticket (round trip)
272 €
Break even ticket price per ticket (round trip)
225 €Break even ticket price per ticket (round trip)
369 €
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ECONOMIC IMPACT TOOLEXAMPLE: AMSTERDAM - KIRUNA
SELECT A ROUTE:
Origin airport:
Destination airport:
Amsterdam
Kiruna
SELECT AIR CRAFT:
ATR-42 300
Embraer 190
Boeing 737
INSERT DEFINITIONS:
48 seats
104 seats
186 seats
1
2
3
Load factor: %%80
Share of new incoming travellers: 70%%
AMS
KRN
Amsterdam - Kiruna1921 km
Weeks of production:
Flights per week: 3
52
Nights in average:
Euros spend per day in average: 300
2,5
Total number of new tourists:
Revenue to the region
16 249
12.2 M €New jobs to the region (direct, indirect, induted and catalytic) 24
ECONOMIC IMPACT OF THE ROUTE
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REVENUE MODELS IN CHANGE:TRANSPORTATION AND TOURISM
AIRPORTS
AIRLINE
TOURISM
OLD REVENUE MODEL NEW REVENUE MODEL
TRANSPORTATION
MOBILITY AS A SERVICE
SINGLE TRIP FEES
INTEROPERABLE TICKETING
EXPERIENCE
ACCOMODATION
SERVICES
NEW ANCILLARY SOURCES
AIR FARES
ON-BOARD SALES
COMMERCIAL SERVICES
LANDING FEES
PARKING
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“Huge” “High”
“The opportunities are huge for us”
“We could increase business if flight capacity is increased”
“Better development of connections and services year-around”
“extending the season multi destinations longer trips”
“We expect growing business for the coming years.”
”A steady increase of bookings”
“Not many, unless the ease of travelling is improved greatly”
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PRESENT
Transportation development and market is stronglyrestricted by the national borders
Traffic is build for regional needs rather than tourismperspective
Single destinationJoint high-quality tourism products
GOAL
International traveler’s perspective
Cross-border connections
VAE as a single transportation destination
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TEAM FOR AIR TRANSPORT DEVELOPMENT
Hanne JunnilainenProject Manager
Specialist in Air Transportation & Tourism Development
[email protected]+ 358 50 301 0001
Katja Kaartinen
Specialist in Air Transport
[email protected]+ 358 50 5111 747
Pekka Mäntynen
Specialist in Airport, Tourism and Route Development
[email protected]+ 358 400 439 680
Tiina Merikoski
Specialist in Data Visualization and Graphic Design
[email protected]+ 358 50 339 6163
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OTSIKKO JOKA VOI OLLAYKSI TAI KAKSI RIVINENTARKENTAVA ALAOTSIKKOEsityksen paikka ja aikaNimi Sukunimi
KIILA Consulting
ATS Finland
KIITOS!