vision2020 at ebu general assembly december 2013
TRANSCRIPT
GENERAL ASSEMBLY
6 DECEMBER 2013
THE ROAD TO INDISPENSABLE
Source: IHS, EBU
FRAGMENTING
SOCIETIES
Share of population with foreign background
Population:
urban vs rural
Average household size
One-person households =
40% of total households
by 2025/2030
DIGITIZATION
& AUDIENCE
FRAGMENTATION
Source: IHS, BBC
Multichannel TV penetration of TV households
Broadband penetration of households
Installed connected devices
Participation level
-
500
1,000
1,500
2,000
2,500
Installed connected devices (m)
Digital media adapters
Pay TV set-top boxes
FTA set-top boxes
BD players
Smart TVs
PCs
Game consoles
Tablets
Smartphones
Around 8 connected devices per broadband household in 2017.
Source: IHS, EBU
Evolution of linear and non-linear
TV viewing
Minutes per person
per day average in EU big 5
All radio weekly reach AUDIENCE
BEHAVIOUR
Average daily listening time
RISK OF
DISRUPTION
VALUE CHAIN MEDIA BEHAVIOUR IN
SPECIFIC GROUPS
TRUST
TECHNOLOGICAL
INNOVATIONS
PSM: POLICIES, FUNDING,
REGULATIONS
Content
producersBroadcasters
Broadcast
networks
(Cable/teleco
m / satellite)
Viewers/
Listeners
/ Users
FTA Independent
producers
Device
manufac
turers
Content production Aggregation DistributionUser
platform NavigationMarketing,
User contact
VALUE CHAIN
Broadband
(mobile and fixed)
Online services
Advertising
revenuesUser data
Copyrights/
TalentRecommendations
The Netflix moment?
RISK OF
DISRUPTION
YOUNG
Young people consumption of media
Source: DR, PEW Research Center
TV news consumption young people18-29, USA
MEDIA
BEHAVIOUR
IN SPECIFIC
GROUPSAverage daily listening time
All Radio Denmark
Denmark
RISK OF
DISRUPTION
TECHNOLOGICAL
INNOVATIONS
Source: EBU, Vision2020
TRUST
RISK OF
DISRUPTION
VALUE CHAIN MEDIA BEHAVIOUR IN
SPECIFIC GROUPS
TRUST
TECHNOLOGICAL
INNOVATIONS
PSM: POLICIES, FUNDING,
REGULATIONS
MISSION IMPOSSIBLE?
TOP 10 RECOMMENDATIONS
ARD: Turkish for beginners Channel 4: Make Bradford British
SVT: Diversity VRT: Mediamomenten
YLE: Lovemilla RTE: Comedy (Rubber bandits)
ORF: Open InnovationsYLE: Lovemilla
BBC: Playlister BNR: Radio Binar
CTCZ: Open Archives DR: Musik
VRT: Stievie YLE: Areena
HUMAN: Medialogica SR: Investigative journalism
SR: The book Journalism 3.0 NOS: Video First
Vision2020 Expert Group 3 ORF: Public Value
RAI: Corporate Reputation SVT: The Hero
BBC: World War I DR: Borgen
DR/SVT: The BridgeBBC: World War I
ABC: Open ORF: Team Austria
RTE: Local Heroes SR: El Sistema
BBC: The Space
NOS: Embedded Player
RAI: Cinema partnership
NRK: Partnership Trekking RTS: Notre Histoire
3FM Serious Request 3FM / VPRO: Lowlands
BBC: Red Nose Day BBC: Red Nose Day
"SE VOGLIAMO
CHE TUTTO
RIMANGA COM'È
BISOGNA CHE
TUTTO CAMBI”
Prince Don Fabrizio Salina, Il Gattopardo by Giuseppe Tomasi di Lampedusa, 1958
DURING THE JOURNEY…
“Right direction but
change faster”
Madhav Chinappa
“PSM egotistical, selfish”
Francine Cunningham
“Be yourself, be careful”
Ben Hammersley
“don’t end up like the music
industry”
Gerd Leonard
“Disrupt yourself”
Alan Moore
“Disrupt yourself”
Alan Moore
“Be yourself, be careful”
Ben Hammersley
“don’t end up like the music
industry”
Gerd Leonard
“Right direction but
change faster”
Madhav Chinappa
“PSM egotistical, selfish”
Francine Cunningham
QUESTIONS
• Which recommendation do you find to be the
most relevant?
• How can EBU members and Vision2020 help
you in developing future strategies?
• How to be open and agile, what style of
leadership is needed for future PSM?
1. Direction Setting
Vision2020 EBU PS
2. Strategy & Organisation Plan EBU PS
3. Implementation
NEXT STEPS VISION2020
1) eReport & app: spring 2014With more trends & more examples / best practices / cases + EG reports
2) EBU strategic sketch: GA June 2014
• Evaluation of current services &
assesment of potential for new
services
• Led by ExBO
• Supported by EBUManagement and
Members
• Workshops with ExBo & with
Members (Chairs committees)
• 2014Q1+2
• Led by DG
• Validation
by ExBo
• 2014Q3+4
• Led by DG
• Follow-up
by ExBo
• 2015-2020
CONTENTLIVING DOCUMENT…
• Postcards in boxes outside
• strategy documents, market reports and cases/examples/best
practices to [email protected]
• Follow this project on:
• http://vision2020.ebu.ch
• Twitter: @ruurdbierman, #vision2020
DON’T FORGET TO POST!
WHAT KIND OF
LEADERSHIP IS
REQUIRED?