VMV Cascade: The Revamp

A look into its process flow and recommendations

•On reviewing the process flow…

7 Hurdles to Overcome

Pay Attention to the Message?

YES NO

Comprehend it?

YES NO

Believe it?

YES NO

Remember it?

YES NO

Behave like it?

YES NO

Action?

YES NO

Factors to Consider for Making Media Materials

Who says? The Communicator

What is said?The Message

Content

How is it said?The Channel of Communication

Recommendations

1. The Candid Approach What makes you excited to go to work? What makes you proud to be at Del

Monte? Is it just the name? Or is it because you know that you are getting better?

Did Del Monte change you in some way? How are you compared to your previous

self?

2. The Taste Test Approach

3. The Then and Now Approach

4. The Interview Approach