vision east show specials v11

www.visionexpoeast.com

Vision Expo Opening Ceremony Brought to you by: International Vision Expo East Date: Friday, March 27th

Time: 9:15am – 9:30am Location: Crystal Palace, Jacob Javits Convention Center Description: Join Vision Expo for a ribbon cutting ceremony to celebrate the new show floor layout designed to make it easier for attendees to navigate the show floor. Michael DiSanto Reception Brought to you by: Opticians Association of Ohio Date: Friday, March 27th Time: 12:00pm – 2:00pm Location: Room 3, Hall 1E Description: Mike has been one of the busiest and most respected educators in the optical field for decades; sadly though, he has stage IV pancreatic cancer. While the doctors have told Mike “to let hospice take over,” in Mike’s own words, he emphatically states, “I’m not ready to lie down in front of the bus just yet!” If you have time on Friday, please stop by to visit with Mike and tell him how much you care. “40 Years of Excellence” Reunion Brought to you by: New York City College of Technology Date: Thursday, March 26th Location: New York City College of Technology Description: The Department of Vision Care Technology at New York City College of Technology is hosting a reunion. With thousands of graduates all over the country and many in foreign countries, this “40 Years of Excellence” in opticianry education celebration is an excellent opportunity to reconnect with the college, former classmates and other graduates – reminisce and visit the department where it all began.

University of Houston/UHCO Alumni Reception Brought to you by: UHCO Date: Friday, March 27 Time: 5:30 to 7:00 Location: Conference Area Lounge OWA 10th Annual Pleiades Award Cocktail Reception Brought to you by: Optical Women's Association Date: Friday, March 27th

Time: 6:00pm to 8:00pm Location: Marchon Showroom (8 West 40th Street) Description: This year the event honors Rene Soltis, Director of Education and Training for The Vision Council, as the 10th Annual Pleiades Award winner. Join the OWA for cocktails, hors d’oeuvres and a silent auction. SUNY Optometric Center’s Eyes on New York Gala Brought to you by: SUNY College of Optometry Date: Friday, March 27th Time: 6:30pm - 10:30pm Location: The Rainbow Room Description: SUNY’s 2009 honorees will be Richard Feinbloom, president, Designs for Vision, Inc. and Joseph Santinelli, chairman of the board, Santinelli International, Inc. EyeLab and Hillman/Kohan Eyes Reunion – Take 2!!! Date: Friday, March 27th, 2009 Time: 4:30pm – 6pm Location: The Club Vision Lounge (Located on the show floor at Vision Expo) Description: Round 2 of all the fun from last year! Email [email protected] for more info. iRX FASHIONfunction Show Date: Friday, March 27th & Saturday, March 28th Time: 3/27: 4:30pm – 5:30pm; 3/28: 10:00am – 11:00am, 1:00pm – 2:00pm Location: The Medical & Scientific Theater Description: Exclusive eyewear showing – admission is free and refreshments will be provided!

Events – Parties - Seminars

Show Specials As of March 24th, 2009

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Eye Rock Brought to you by: OneSight Date: Saturday, March 28th Time: 8:30pm - 10:30pm Location: BB King’s Blues Club Description: The OffAxis band will present EyeRock, a live concert of optical industry musicians to benefit OneSight. Join us for a night of amazing music and fun. Become an EyeRock NYC sponsor and buy tickets today! Sponsorship benefits include combinations of free tickets, event visibility and recognition gifts and are tax-deductible (less the value of free concert tickets). Questions? Contact Meghan Cummings at 513.765.6577. 3rd Annual Global Leadership Summit Brought to you by: Vision Monday Date: Wednesday, March 25th Time: Registration – 7:30am, Program – 8:30am – 4:00pm Location: Bridgewater’s (South Street Seaport – 11 Fulton Street) Description: For Senior-level executives of US and International optical retailers, as well as ECPs and suppliers. Conference cost includes admission, continental breakfast, two coffee breaks and lunch. Tailgate Party! Brought to you by: A&A Optical Date: Friday, March 27th and Saturday, March 28th Time: 5:15pm – 6:00pm Location: Booth #3644 Description: Refreshments will be served both Friday & Saturday evening during our tailgate party. Drawings for the winners of a Big Screen TV, Nintendo Wii and an autographed jersey or football from Ron Jaworski will be held at 5:50 pm, each evening. Fashion Models & Shows Brought to you by: Brilliant Magazine Date: All Three Days of Exhibit Hall Location: The Underground Description: Brilliant Magazine, an international optical fashion publication, will host impromptu fashion shows and feature models wearing eyewear showcased in the Underground. Plus, view the large display showcases will feature fashion trends incorporating eyewear.

Happy Hour! Brought to you by: Essilor Location: Booth #LP2036 Description: Join us for a beverage at our happy hour! We’ll be celebrating Varilux lenses’ 50th anniversary with a Happy Hour at our booth everyday from 3:00pm – 4:00pm

Paris Hilton Brought to you by: Gripping Eyewear Date: Friday, March 27th Time: 3:00pm – 5:00pm Location: Booth #3607 Description: Paris Hilton will be at our booth signing autographs and taking pictures. Kay Unger Brought to you by: Nouveau Eyewear Date: Saturday, March 28th Time: All Day Location: Booth #3006 Description: Come and meet the designer behind the fashions – Kay Unger! A graduate of the prestigious Parson¹s School of Design, Kay¹s eyewear collections are defined by color, quality, fit and femininity. This is your opportunity to speak with the woman responsible for making eyewear a fashion statement, not just an accessory. Ron Jaworski Brought to you by: A&A Optical Date: Saturday, March 28th Time: 11:30am – 2:30pm Location: Booth #3644 Description: MEET RON JAWORSKI, ESPN Monday Night Football analyst, former NFL star quarterback and spokesman for XXL eyewear.

Events – Parties – Seminars, cont.

Celebrity Appearances


Randy Jackson Brought to you by: Zyloware Date: Saturday, March 28th Time: 12:00pm – 2:00pm Location: Booth #2236 Description: Meet, greet and get photographed with American Idol judge, Randy Jackson. Mike Piazza Brought to you by: Revolution Eyewear Date: TBD Time: TBD Location: Booth #3056 Description: Come by our booth to get your photo taken with the MLB allstar, Mike Piazza! Multiple Celebrities! Brought to you by: Revolution Eyewear Date: TBD Location: Booth #3056 Description: Come by our booth to get your photo taken with a different celebrity each day! Complete details will be posted closer to the show.

Brought to you by: Crystal Practice Management Location: Booth #MS1266 Description: Purchase Crystal Practice Management Software by June 1st and receive a $500 discount. Brought to you by: M&S Technologies, Inc. Location: Booth #MS1309 Description: Come see our technology and receive $300 instant rebate for each Smart System purchased at the time of the show. Brought to you by: Arch Crown, Inc. Location: Booth #3307 Description: Receive 10% off all tag/label orders over $100.

Brought to you by: OptiSource Location: Booth #1566

Description: We will custom imprint our best-selling lens cleaner, Clear View, with our silky micro-fiber cloths and package them together as a chic combination for just $1.49.

Description: Our new groover features a robust 5,000rpm motor for fluid cutting action. This industrial grade groover is the last groover you will ever buy.

Brought to you by: Corinne McCormack Location: Booth #2602

Description: When you purchase 36 optic necklaces, receive 4 free - plus a free display. Description: When you purchase 28 eyering necklaces, receive 4 free - plus a free display. Description: When you purchase 24 reading glasses, receive 4 free - plus a free display. Description: Save $40 when you purchase 24 cleaning cloths plus display at $48. Description: When you purchase 12 eye valets, receive 2 free. Eye valets is a patented item that hold up to 4 pairs of glasses. Description: Save $500 when you purchase the complete accessory store - includes reading glasses, chains, and cases for $2,250.

Brought to you by: Frames Data Location: Booth #3672 Description: Receive special Show pricing when you renew or subscribe at Vision Expo East. Brought to you by: Comlite Systems Location: Booth #2889 Description: Receive a 25% discount on purchases made at the show! A 25% deposit on your purchase will lock in the show pricing.

Exclusive Vision Expo Discount, cont. Celebrity Appearances, cont.

Exclusive Vision Expo Discount


Brought to you by: Baby Banz, Inc. Location: Booth #4121 Description: Come to our booth to check out our newest product – JBanZ, eyewear for children ages 5-10 and receive 2 free pairs with a purchase of 30 frames. Brought to you by: AIT Industries Location: Booth #LP1526 Description: AIT Industries has special finance options that can match your cash-flow constraints: Interest-only for the first year; deferred payments until August 2009; and debt consolidation to reduce existing monthly cash outlays. Put AIT VEE Finance promotion to work for you on the special VEE prices on AIT Evolution Series Edgers, Contemporary Chairs, Stands, and related instruments, Binocular Autorefractors, Digital Automatic Refraction Systems. Ask about our LOW PRICE GUARANTEE! Brought to you by: Briot USA Location: Booth #LP1536 Description: 0% financing on any new edger purchased at Vision Expo East 2009. All Briot equipment now comes standard with a 2-year parts and labor warranty. Brought to you by: Costa Del Mar Location: Booth #3200 Description: Buy any combination of 12 COSTA 400 or 8 COSTA 580 sunglasses and receive a free pair of Costa Del Mar sunglasses up to $129 in value, or receive a free Costa Del Mar backpack. Or, buy any combination of 20 COSTA 400 sunglasses and receive a free pair of Costa Del Mar sunglasses up to $229 in value, or receive a free Costa Del Mar backpack. Free display options for new dealers! Brought to you by: Revolution Eyewear Location: Booth #3056 Description: Take advantage of our “Cut the Line Promotion” - Buy 12 frames and get 1 free!, 30-60 Split Billing, Free Shipping, Twelve Piece Display An 8x10 “Framed Picture” with you and the Celebrity of the day - BEST OF ALL, You go right to the front of the line to get that picture taken!!!... NO WAITING!!!....Stop by and receive one of many different gift giveaways! You must be affiliated with an optical retailer to participate.

Brought to you by: Smilen Eyewear Location: Booth #3918 Description: Buy 20 get 10 free, buy 30 get 15 free. Brought to you by: MFS Eyewear Location: Booth #2487 Description: Special Starter Program at the Vision Expo East. With any purchase of 12 My First Shades® infant (0-24 mos.) or children’s (2-5) sunglasses with 12 piece spinning display totaled at $127, buyer will receive 12 MFS Eyewear® neoprene eyewear cases for FREE. Selected as the leading high performance shades, MFS Eyewear provides 100% UVA/UVB protection for infant and child. All shades feature MFS’ signature neoprene wraparound band to comfortably keep glasses in place and block peripheral light and debris. Brought to you by: Amcon Location: Booth #LP2073 Description: Orders placed at the show over $100 will receive an immediate $10 off. Brought to you by: VisionWeb Location: Booth #MS1162 Description: We’re offering free ERA service and coding education when you subscribe to our insurance processing service. Come see why there has never been a better time to join VisionWeb! Brought to you by: Insight Software Location: Booth #1019 Description: Offering free, 30-day trial CDs of the popular Practice Management/EMR software, My Vision Express. Whether you run a single optical store or a large, multi-location ophthalmic practice, our SQL Server technology can meet your needs. A sophisticated, yet easy-to-use, and fully integrated Electronic Medical Records (EMR) module is also available. It features customization through templates, and the best coder in the industry. Its streamlined and consistent interface also makes it easy to train your staff. Brought to you by: A&A Optical Location: Booth #3644 Description: This is your ticket to our Biggest Offers with A&A Optical exclusive show promotion. Get Instant Cash or Free frames with your purchase.

Exclusive Vision Expo Discount, cont.


Brought to you by: Practical Systems, Inc. Location: Booth #LP1941

Description: PSI will be featuring an Ultrasonic Cleaner Special at Vision Expo East. The $170.00 package will include PSI’s new CD-4800 Ultrasonic Cleaner, a gallon of Ultra Clean Ultrasonic Cleaning Solution and a 3M Microfiber Lens Cloth. The New CD-4800 is designed for busy offices and labs. Its large, 45 oz tank will hold multiple pairs of glasses. It has an advanced digital push button control system with five working cycles (90, 180, 280, 380 and 480 seconds).

Description: Get an additional $45 off on orders for Auto Groovers and Hand Edgers placed March 26-29 in our booth!

Description: 20% off SecurEdge; 30% off SecurEdge PLUS;30% off LenSaver Dots; up to 30% off PSI BLUE; 50% off Lens Treatments; 25% off Metal & Plastic Blocks; 20% off chemicals; 25% off Simply Clean Lens Cleaner

Brought to you by: ENNI MARCO Location: Booth #3086 Description: With over 100 models, the collection is truly an epitome of excellence. Stop by to learn about our show specials, such as complimentary mirror, frame display, and much more. Brought to you by: Zyloware Location: Booth #2236 Description: Purchase Any 6 Via Spiga frames and receive a free Pashmina; purchase any 8 Randy Jackson frames and receive a free key chain solar charger, and other prizes. Brought to you by: Imtek Direct Marketing Location: Booth #4111 Description: Weekly mailing service to either New Homebuyers or existing residents. Sign up at the show and receive FREE graphic design services plus your first month of mailings at no charge. Brought to you by: Look At Me Kiosks, LTD Location: Booth #4114 Description: Receive a 10% Discount during the show.

Brought to you by: HILCO Location: Booth #2602

Description: ErgoPro™ is Hilco’s number one selling optical hand tool line. And now with the introduction of the ErgoPro Slim Line, Hilco offers pliers that fit virtually any hand with unsurpassed control, comfort and reliability. All backed by our “hassle-free” lifetime warranty. Purchase the ErgoPro™ Pliers Kit at the discounted price of $187.50 (regularly $249.99). Also - Purchase the ErgoPro™ Slim Line Pliers Kit at the discounted price of $124.80 (regularly $166.45) Description: The true cost of replacing nose pads goes well beyond the cost of the pad itself. Logic's dual purpose insert and symmetrical design reduce inventories and speed the selection process, making your business more efficient and more profitable… something standard nose pads can't offer. Purchase the Logic® Family Sampler Kit at the discounted price of $37.45 (regularly $49.99). Also - Purchase the Logic® 2.0 Sampler Kit at the discounted price of $19.99 (regularly $26.99). Description: Hilco's Smart System Pro contains a well-organized assortment of Hilco's most popular eyewear repair parts at a great price. SAFE-LOK™ and Tap'n'Lok® (self-tapping) locking screws, and patented Logic® universal nose pads are included. Purchase the Smart System Pro at the discounted price of $124.99 (regularly $149.99) PLUS FREE ErgoPro™ Cutting Pliers with Lifetime Warranty! ($60.00 value). Description: When you purchase 12 Lens Wipes Dispensers, receive 2 free – plus a countertop display (a 43% savings!).

Brought to you by: Global Optique Location: Booth #3208

Description: Receive an exclusive Vision Expo East discount and 10% cash rebate on orders! Description: Buy one; get one half price on all orders; minimum 50 frames. PLUS a special gift!

Brought to you by: Brintech Eyewear Location: Booth #G5236 Description: Receive a 30% discount on your order of 15 or more frames from the Ronit Furst Hand Painted Eyewear Collection.

Exclusive Vision Expo Discount, cont.


Brought to you by: SightPath Medical Location: Booth #MS1112 Description: Come by our booth to receive special show pricing on the Foresee PHP – the only FDA-cleared device indicated for the long term monitoring of dry AMD and early detection of CNV.

Brought to you by: Nordic Naturals Location: Booth #MS1065 Description: Receive 25% off the wholesale price of your order!

Brought to you by: Parris Optics Location: Booth #3456 Description: Rodenstock Frames Starting at only $3! These are discontinued due to an ownership change but still offer beautiful styling and we guarantee replacement availability for 1 year. There are over 150 models - incredible margin builders for everyone's practice!

Brought to you by: Heidelberg Engineering Location: Booth #MS1252 Description: The Tracking OCT is at half price! Be sure to stop by our booth for more information on special show pricing!

Electronic Eyeglasses Brought to you by: Pixel Optics Date: All 3 Days of Exhibit Hall Time: All Day Location: Booth #LP1672 Description: The world’s first composite ophthalmic lens company is developing and will market both static (fixed focus) and dynamic (changeable focus) lenses. With the help of ten other development partners from around the world, we have been aggressively and diligently furthering the development of electro-active eyewear. Our electronic eyeglasses focus faster than the blink of an eye using chemistry, electricity, and optics, and do so without moving parts. Beginning this month and continuing throughout 2009, a limited number of individuals will be provided with our electronic eyeglasses. Experience an electronic lens at our booth; this will be the first public display of this technology in the world.

New collection of frames from Eyewear Religion© Brought to you by: KIMIKO, Ltd Location: Booth #G5001A Description: Come view the latest in eyewear trends from Eyewear Religion! Digiform Plus Software Brought to you by: Briot USA Location: Booth #LP1536 Description: Digiform Plus software for the all-in-one Accura line of edgers provides Accura edgers (Silver, Silver Plus and CX) with the capability to do shape modification for customized jobs. Plus, the Digiform Plus software saves frame tracings and virtually an unlimited number of original and modified rimless shapes in the computer’s hard drive. NEW Helium Paris Collection Brought to you by: Match Eyewear Location: Booth #3756 Description: With many new styles in our Float Milan Spring Collection, Helium Paris is also introducing some glitz and glamour with the Hearts Collection for Spring 2009. Check out these two, styles HE 4107 and HE 4108. These beautiful full rim Zyl frames with crystal accents compliment your face and spice up your look. The femininity of the crystallized hearts is a wonderful way to express what type of woman you are. Kowa Nomyd a-D III and Fundus Camera/ VK2 Digital Imaging System Brought to you by: Kowa Location: Booth #MS1100 Description: Come to our booth to view our newest product, the ultimate digital imaging system! HOYALUX iD LifeStyle Brought to you by: Hoya Location: Booth #LP1622 Description: The newest innovation in HOYLAUX Free-Form Design Technology.

Hoya Nulux ep Brought to you by: Hoya Location: Booth #LP1622 Description: Come view perfect vision from edge to edge!

New Product Launch, cont. Exclusive Vision Expo Discount, cont.

New Product Launch


All New JBanz! Brought to you by: Baby Banz, Inc. Location: Booth #4121 Description: Come to our booth to check out our newest product – JBanZ, eyewear for children ages 5-10. Zeiss Individual Brought to you by: Carl Zeiss Location: Booth #LP1320 Description: The first progressive lens to precisely integrate each patient’s frame style, facial characteristics, and prescription with a patented fabrication process that allows you to provide your patients with a level of personalization never before possible. Free Online Doctor Locator System Brought to you by: The Vision Council Location: thevisioncouncil.org Description: The Vision Council has launched a new doctor locator at thevisioncouncil.org. This service connects website visitors to doctors in their area. It’s free and easy to sign up; during registration you can provide contact information, languages spoken by your staff, practice specialties and a practice description. Exciting Additions to our Collections Brought to you by: Optimate Location: Booth #3572 Description: Introducing several new and exciting additions to our Amadeus and Baron Collections. Be sure not to miss all the latest releases toward our highly successful Everlast Eyewear & Sunwear Collections and our newly licensed NBA Eyewear & Sunwear Collections.

New Additions to our Collections! Brought to you by: Teka Eyewear Location: Booth #3964 Description: Come see our new, exciting additions!

The Adilibria Collection Brought to you by: Adidas Eyewear Location: Booth #2856 Description: Featuring the the adilibria halfrim, which joins the women’s-specific adilibria collection, adding function and flair to the sports sunglass category.

ic! International Collection Brought to you by: ic! Berlin America Location: Booth #G5142 Description: Featuring ic! international, a six model collection of both prescription and sun styles, which are available with or without polarized lenses. Glow Brought to you by: Smilen Eyewear Location: Booth #3918 Description: Smilen eyewear will release over 100 new models at this year's expo including our brand new collection "Glow". This collection features unique designs, leather temples and sworovsky crystals. A-List, Latino Estilo, Brooklyn Style, John Lennon and Little League Baseball will all have exciting, hot, new styles. 2009 Collection Preview! Brought to you by: MFS Eyewear Location: Booth #2487 Description: American Award Winning Children’s Brand, MFS Eyewear®, will preview its 2009 line of My First Shades® and Xtreme Shades in this season’s freshest metallic and matte finishes. Also to preview, resilient 2010 Freestylin’ line for children 5-7 and 7-12 years accompanied by MFS’ 2010 performance Xtreme Elements collection now available for infants 0-24mos. All eyewear provide 100% UVA/UVB protection and feature MFS’ signature neoprene band to comfortably and securely keep shades in place. The sleek wraparound design functions to block peripheral light and debris while outdoors.

1.74 Hi Index Lens Brought to you by: Optima, Inc Location: Booth #LP2028 Description: Stop by our booth to learn about our revolutionary colorless AR lens, Color Free AR-The Invisible Lens and also preview the extensive new 1.74 hi index lens line available in the second half of 2009. Upon release, product offerings will include finished double sided aspheric lenses in Tintable SR and Super Hydrophobic AR, finished front side aspheric lenses in Tintable SR and Super Hydrophobic AR, HyperPro progressive 1.74, double concave, and aspheric semi finished lenses; there's a 1.74 lens to meet all of your customer's needs.

New Product Launch, cont.


Preview our Celebrity Collections! Brought to you by: Zyloware Location: Booth #2236 Description: American Idol judge, Randy Jackson. He will be wearing and showing his hot eyewear collection at our booth. Come by and also preview the Daisy Fuentes collection, scheduled to hit the market in April 2009. The launch will extend the celebrated model, TV personality, fitness + beauty expert and fashion designer’s name into eyewear. See Wees Brought to you by: Amcon Location: Booth #LP2073 Description: Amcon is launching See Wees, a new line of 100% UVA/UVB protection baby wraparound sunglasses. See Wees feature soft rubber, screwless frames; polycarbonate lenses; and an adjustable head band; available in four fun colors. With an order of 12+ See Wees, receive a free See Wees plush sea turtle. FC – 1000 Flat Panel Chart Brought to you by: Tomey, USA Location: Booth #MS4069 Description: We are launching our latest FC-1000 Flat Panel Chart at Vision Expo East. Eye care physicians will benefit from its reliable operation and unique product features demonstrating various optotypes, slideshow/interactive mode capability, enhanced visual function test charts, ability to change installation distance and contrast and its sleek “wave” design remote control. The FC 1000 Flat Panel Chart is an excellent addition to the conventional eye exam. CUSTO BARCELONA Collection Brought to you by: Indo Location: Booth #LP1526 Description: CUSTO BARCELONA surprises with its first collection of glasses: 20 sunglasses models and 14 prescription spectacle models that seek to materialize the irony and identity of all the brand’s collections. The designs are inspired by the aesthetics of the sixties with a slight futuristic touch. Large, flat, extremely retro shapes are the foundation upon which the new textures of metal and plastic volumes are structured.

Xperio Polarized Lense Brought to you by: Essilor Location: Booth #LP1936, LP2036 Description: New Xperio(TM) polarized lenses from Essilor feature industry-leading designs, materials and coatings to deliver superior visual performance and optimal comfort. In addition to the very best in UV protection, Xperio’s polarized lens technology virtually eliminates bothersome glare, allowing you to experience your outdoor world more safely and more beautifully. Xperio polarized lenses come in all prescriptions and are available in a variety of colors.

Junction City Eyewear Brought to you by:

ClearVision Location: Booth #3964 Description: Inspired by the rich culture and no-nonsense attitude of urban areas around the world, Junction City is at the crossroads of fashion and affordability. Come to our booth to see our newest nine eclectic frame styles! We also have fresh, amazing looks from all ten of our eyewear and sunglass brands.

Academy for Eyecare Practices Brought to you by: Transitions Optical Location: Booth #LP1636 Description: We’ll introduce a new program that supports and rewards loyal eyecare professionals and unveil details on the Academy for Eyecare Practices, an educational program that provides doctors and their staff business management and marketing education to help strengthen independent eyecare practices.

New Releases! Brought to you by: Classique Eyewear Location: Booth #2672 Description: View the latest releases from Kliik: denmark and Fysh U.K.

Stellar – Flexible Edging Block Brought to you by: DAC Vision Location: Booth #LP1844 Description: Come see the New Stellar™ – Flexible edging block. Its lens side design allows the block to conform its curve and match most lens surfaces.

Dolabany Retro Line Brought to you by: Best Image Optical Location: Booth #4102 Description: Stop by our booth to see our new Dolabany Retro Line.



Two New Launches! Brought to you by: Practical Systems, Inc. Location: Booth #LP1941

Description: Green LenSaver Tape- Used to protect the lens during processing, this new tape provides high performance and outstanding visibility of the lens markings especially on camera assisted blocking systems. It offers excellent adhesion but is easy to remove and deblock without residue. It can be used with alloy or wax on all lens materials and curves without wrinkling. PSI Green LenSaver Tape, part #1005, has a thickness of 3.4 millimeters and comes on a 36-yard roll.

Description: Introducing the new Red Revolution one-step fining pad for all lens materials. This revolutionary pad offers a brand new abrasive structure and film backing designed specifically for polycarbonate lenses. The abrasive’s structure is precisely graded so it is aggressive enough for poly but fine enough to be used on all other plastic lens materials. The film backing is highly compressible providing uniform stock removal and the ability to mask minor tooling imperfections reducing reworks. When used with PSI’s Pink Perfection polish pad and High Pro Polish under the right operating conditions, the Red Revolution pad can cut cycle times down by as much as 50%. The Red Revolution pad comes in a 3” round or tabbed 7-petal configuration on a roll of 250.

Smart Centration “Diamond” Brought to you by: A.B.S. Smart Mirror Location: Booth #MS1156 Description: Launching the Smart Centration “Diamond,” the electronic eyewear selection and measuring device, and its desktop version, the Smart Centration “XS.”

Macutrition Vitamin/NutriDox Kit Brought to you by: Advanced Vision Research Location: Booth #MS1211

Description: Launching the Macutrition Vitamin Supplement for Macular Degeneration and Diabetic Retinopathy.

Description: Premium IOL patients expect the perfect experience. Lid margin disease can ruin that experience. Prescription NutriDox Kit was designed for optimal meibomian gland health and therapy.

Renovation Multifocal Platform Brought to you by: Art Optical Location: Booth #1251 Description: Introducing the Renovation® multifocal platform - back surface eccentricity combined with the proven success of Renovation’s front surface technology provides an additional enhancement to near vision quality.

Ronit Furst Hand Painted Collection Brought to you by: Brintech Eyewear Location: Booth #G5236 Description: Releasing new styles and colors in the Ronit Furst Hand Painted Eyewear Collection. Each of the new styles is available in 40 colors.

NEW Milan Collection Brought to you by: Eye Designs Location: #2524 Description: Come by and see the new Milan Collection, inspired by European design and bringing modern elegance to the optical.

Provence Collection Brought to you by: Fashion Optical Displays Location: Booth #2700 Description: Featuring the Provence Collection of displays and furnishings, made of cherry hardwood with our patented Shadow Reduction Technology (SRT) panel which virtually removes all unsightly shadows from the display background.

Philip Bloch Collection Brought to you by: Kenmark Group Location: Booth #3636 Description: Launching the Phillip Bloch for Hush Puppies eyewear collection.

Redesigned Collection! Brought to you by: Live Eyewear Location: Booth #3472 Description: Featuring the redesigned Cocoons Collection, designed to be worn over prescription eyewear.

Umbro Collection Brought to you by: Nouveau Eyewear Location: Booth #3006 Description: Come see the new Umbro eyewear collection.



Reintroducing the SunSensors HPC Lens Brought to you by: Polycore Optical USA Location: Booth #LP1764 Description: Reintroduciong the SunSensors HPC Lens, and unveiling the Spontan Progressive lens. Also come by the booth to have any questions answered about the 1.71 High Index; the lens that offers excellent performance and total processing control.

4th Dimension Collection Brought to you by: Pro Design Eyewear Location: Booth #G5223 Description: Featuring the new, sporty 4th Dimension collection.

GTX-R Roughing Wheel Brought to you by: Salem Vision Group Location: #LP1962 Description: Featuring the new GTX-R roughing wheel, a product of the latest diamond bonding technology.

Exotica Collection Brought to you by: Seeqa Location: Booth #G5206 Description: Introducing the Exotica Collection of stylish readers. 1.74 Index Single-Vision Lens Brought to you by: Seiko Optical Location: # LP1436 Description: Featuring new 1.74 index single-vision lenses, which combine patented design with a unique resin and SuperClean AR with super hydro topcoat. NEW LifeRx Light-Responsive Trifocal Brought to you by: Vision-Ease Location: Booth #LP2118 Description: Introducing the New LifeRx® Light-Responsive Trifocal, the first-to-market photochromic 7 x 28 trifocal.

Ego Collection Brought to you by: Floats Eyewear Location: Booth #3206 Description: Come by and check out the new Ego collection.

RAMPAGE Eyewear Collection Brought to you by: Viva International Group Location: Booth #3308 Description: Launching RAMPAGE Eyewear, an ophthalmic collection consisting of 20 styles that showcase the brand’s sexy and innovative style. Revamped Saki Collection Brought to you by: Modo Location: Booth #G5018 Description: The New Saki embraces the finest materials and richest level of detailing. The collection features six ophthalmic and two sun styles, each offered in three colors, with a wide variety of progressive-friendly options. A prestigious leather case and set of P.O.P. materials, inspired by Art Nouveau foliate scroll decorations, compliment the collection. NuPolar Lens Technology Brought to you by: Younger Optics Location: Booths #LP1656 Description: NuPolar - now available in 1.67 high index, and Trilogy®, the most asked for material in recent time. Also 1.67 High Index Flat Top 28 and Transitions® in Finished Polycarbonate with super hydrophobic Clear Choice™ A/R coating. Seventeen Eyewear Collection Brought to you by: New York Eye Location: Booth #2220 Description: The new Seventeen Eyewear Collection is making its debut! The collection offers 20 optical styles crafted from a combination of metals including nylon rimless and handmade zyl with spring hinges. The color palette includes black and tortoise, burgundy and blue plastics, warm earth tones as well as vibrant brights in a variety of finishes. Unique design details such as laminate laser-cut temples round out this fun, modern collection inspired by the teen lifestyle. Men’s Goldfinch Eyewear Collection Brought to you by: Tura Location: Booth #2256 Description: Twelve men’s ophthalmic designs will debut at Vision Expo East. The collection is inspired by 1950’s and 1960’s styling, combining chunky, handmade plastic styles with detailing including metal trip and logo treatments applied on every frame.



FACETS Brought to you by: Eyecare Business Location: Booth #LP1376 Description: New biannual supplement called Facets. Spearheaded by managing editor Amy Spiezio, it’s a great look into the business as well as fashion sides of this growth category. Brilliant Magazine Brought to you by: Brilliant Magazine Location: The Underground Description: Known throughout Europe, Brilliant Magazine lands in the States. Pick up a copy of their Vision Expo East supplement and see their hosted event in The Underground. Four New Products! Brought to you by: Eschenbach Optik Location: Booth #MS1308 Description: Stop by our booth to view our newest products: Makrolux 3.6; ASH Quicklook Focus Video Magnifier; easyPOCKET 4x in Metallic Blue; Retail Display. See the Latest at Marco! Brought to you by: Marco Location: Booth #1136 Description: Come by our booth to see our newly designed M3 Auto-Refractor/Keratometer & Non-Contact Tonometer and MACUSCOPE Rapid AMD Risk-Assessment Screener. Custom Flair Collection Brought to you by: OPTYLUX Group Location: Booth #3218 Description: Optylux Group Flair collection is debuting it's new Custom Collection where the patient can personlaize their eyewear's lenses with faceting, tattooing, and stonework! Giorgio Fedon 1919 Collection Brought to you by: Cinzia Designs Location: Booth #G5323 Description: Be the first to see our new Giorgio Fedon 1919 collection.

BOXERpro Brought to you by: Leybold optics Location: Booth #LP1750 Description: The BOXERpro is the new midsize high productivity anti reflection (AR) coating system from Leybold Optics. Based on the field proven Boxer, the BOXERpro has been optimized for fast cycle time therefore high throughput of lenses. The BOXERpro can be incorporated in the EasyLab for a complete turn-key state of the art AR coating facility. EZ Coat System Brought to you by: Quest Optical Location: Booth #1446 Description: Quest Optical Inc. proudly releases the EZ Coat System, the most advance and compact coating machine. Come to our booth to check it out! OttLite Low Vision Series Brought to you by: OttLite Technology Location: Booth #MS1307 Description: This precise balance of contrast and brightness helps the eye see and focus without the harsh glare, distortion and fatigue other light sources cause. “Click Mode” Chemistrie Sunlens Brought to you by: Santinelli International Location: Booth #1336 Description: Santinelli International is launching its all-new, exclusive Lens Edger “Click Mode” firmware developed to fabricate Chemistrie™ Sunlenses quickly and easily. As an introductory special, the company is offering the “Click Mode”, a full Chemistrie™ Sunlens starter kit, complete with necessary materials for five sets of sunlenses, and an attractive P-O-P Display, with the purchase of its ME-1000 Lens Edging System. The New Superior Polarized Lens Brought to you by: Polaroid – Polarized Sunglasses Location: Booth #2872 Description: Combining strength with sustainability, this lens provides the highest level or polarizing efficiency: 11 functional layers, superior optics, 100% UV400 protection, natural colors, clean contrasts, and shock absorbent.



Electronic Eyeglasses Brought to you by: Pixel Optics Date: All 3 Days of Exhibit Hall Time: All Day Location: Booth #LP1672 Description: This will be first time that an electronic eyeglass lens will be demonstrated in public. This educational kiosk will allow the observer to view a document through an electronic eyeglass lens and toggle the electro-active area on and off. At the same time, the observer will be able to listen to a short message describing the PixelOptics’ technology that makes this possible.

Digiform Plus Software Brought to you by: Briot USA Location: Booth #LP1536 Description: Digiform Plus software for the all-in-one Accura line of edgers will be demonstrated for the FIRST time at International Vision Expo East 2009!

Varilux Experience Booth Brought to you by: Varilux Location: Booth # LP1936 Description: The Varilux Experience Booth will feature the "Varilux Experience 3D" theatre. During the show hours, this 3D experience will run four times per hour. It's an 8 minute adventure highlighting the history and future of Varilux Progressive Lenses. Shows will hold 25 attendees per showtime. Join us to celebrate the 50th anniversary of Varilux, marking 50 years of innovation, of partnership with eyecare professionals, and of providing the most natural vision to patients worldwide.

System Solutions Brought to you by: Topcon Date: All 3 Days of Exhibit Hall Time: All Day Location: Booth #1236 Description: Come test drive our EyeRoute image management solution!

Foresee PHP Brought to you by: SightPath Medical Location: Booth #MS1112 Description: Visit our booth to demo the Foresee PHP and for the latest clinical data.

Camelios Inspection System for Labs Brought to you by: SGCC Grouptiama Date: All 3 Days of Exhibit Hall Time: All Day Location: Booth #LP1960 Description: A stand alone system for the detection of all cosmetics defects on lenses. Featuring an easy to use manual loading tray, the system provides detailed views of your lenses, collected by a high resolution camera. The collected data is then summarized and projected on the screen in a single image. Stop by our booth to learn more about this famous European technology.

Online Ordering Services Brought to you by: VisionWeb Location: Booth #MS1162 Description: See a demonstration of our online ordering services, including the recently upgraded contact lens engine, our insurance transaction processing services, and our practice management integrations. Fast Grind 2200 Brought to you by: Super Systems Optical Technologies Location: Booth #1856 Description: Visit our booth to see a live demonstration of the Fast Grind 2200, a system that enables you to make your own premium progressives and other lens designs “in-office” for a fraction of the wholesale lab cost. You can make a digital quality progressive for under $14.00 per pair. Fast grind is an “all-one-system that eliminates need for generators, blockers and other costly equipment. NEW Glare Demonstration Wheel Brought to you by: Drivewear Location: Booth #1840 Description: Stop by to see the new Glare Demonstration wheel that patients can take home, and Drivewear "Stories from the Road" brochure. LUXANDME Brought to you by: Luxottica Location: Booth #3024 Description: Come visit the Demo Station for a walk through of the new and improved www.LUXANDME.com

Demonstration


Practice Management/EMR Software Brought to you by: Insight Software Location: Booth #1019 Description: Come see our new web-based version of our popular Practice Management/EMR software, My Vision Express. Featuring an identical look-and-feel as the client/server product, My Vision Express Online will be available to subscribers from anywhere with Internet access. Also included in the web version is the latest 7.0 Electronic Medical Records (EMR) system which features extensive customizability, templates, and the best coder in the industry. Insight Software’s products are known for their power, ease-of-use, and flexibility. Demonstration of Flair Mounting System Brought to you by: OPTYLUX Group Location: Booth #3218 Description: See why German-made Flair 3 piece mounting system is the World's best through its flexibility in lens and chassis design and elimination of stress on the lenses. ActiveEHRS Brought to you by: EMRlogic Systems, Inc. Location: Booth #MS1147 Description: EMRlogic, makers of OD Professional and MD Professional, has caught the attention of the eye care industry with a revolutionary new approach to Qualified Electronic Health Records. Well known industry experts are joining the EMRlogic/ODPro team. Chemistrie Sunlenses Brought to you by: Santinelli International Location: Booth #1336 Description: Santinelli International and Eyenovate are offering complimentary Chemistrie™ Sunlenses which will be customized to qualified attendees’ existing eyewear. The sunlenses will be fabricated “live” at the show, utilizing Santinelli International’s all-new, exclusive lens edger “Click Mode” firmware, premiering at this year’s show. The polarized, magnetic sunlenses are base-curved matched and can be manufactured for virtually any frame. Demonstrations and complimentary sunlenses will be available at both Santinelli International’s booth #1336 and Eyenovate’s booth in the Galleria Mezzanine. Sunlenses will be available on a first-come, first-serve basis and only one per eligible attendee.

Brought to you by: Match Eyewear Location: Booth #3756 Description: Check out your Vision Expo East badge mailer for a Dining Dough coupon from us. Stop by the booth and redeem the coupon for your free Dining Dough.

Brought to you by: Drivewear Location: Booth #1840 Description: Receive a free Drivewear T-Shirt when you visit the booth, while supplies last.

Brought to you by: KIMIKO, Ltd Location: Booth #G5001A Description: Giving away one KIMIKO frame from 10am -12pm to ECPs with a business card. Qualified customers, practice managers, shop owners and buyers are also eligible.

Brought to you by: Teka Eyewear Location: Booth #3964 Description: Stop by our booth to receive a free Frisbee!

Brought to you by: OCuSoft Location: Booth #MS1120 Description: Stop by our booth to receive a free sample of OCuSoft Lid Scrub PLUS Extra Strength Eyelid Cleanser.

Brought to you by: Topcon Location: Booth #1236 Description: Come test drive our EyeRoute image management solution and pick up a FREE laser pointer and 1GB flash drive!

Brought to you by: Tura Location: Booth #2256 Description: Receive a FREE $5 Target or Starbucks gift card when you open a new account with us.

Brought to you by: CNS Frame Displays Date: Sunday, March 29th Location: Booth #2287 Description: This will be our 8th consecutive year in attendance and we look forward to seeing you, so be sure to stop by our booth to receive a surprise FREE gift!

Demonstration, cont. Free Gift (No Purchase Necessary)


Brought to you by: Corinne McCormack Location: Booth #2602 Description: Visit our booth and mention the word "VISIONOMICS" to receive a free patented eyering necklace! Brought to you by: ANSI Z80 Location: Booth #3859 Description: ANSI Z80 standards relate to every aspect of ophthalmics and vision. Come introduce yourself and get a USB memory stick with the ANSI catalog. Brought to you by: Global Optique Location: Booth #3208 Description: Come by our booth to see our products and receive a FREE gift! Brought to you by: Carson Optical Location: Booth #2788 Description: We will be giving away Stuff-It (TM) microfiber lens cloths to all attendees.

Brought to you by: Wiley X Eyewear Location: Booth #3372 Description: Receive free product, displays and shipping with quantity purchase.

Brought to you by: REM Eyewear Location: Booth #2736 Description: Buy 10 Converse Heritage optical frames and receive a pair of Converse black hi-tops! While supplies last.

Brought to you by: EyeFunc by Sightique Optical Location: Booth #2964 Description: Get a FREE iPOD Touch with the purchase of 49 frames!

Brought to you by: Amcon Location: Booth #LP2073 Description: With an order of 12+ See Wees, receive a free See Wees plush sea turtle.

Brought to you by: Safilo Group Location: Booth #3726

Description: Purchase 10 Nine West ophthalmic frames and receive a $25 Nine West gift card. Offer only valid at the show. Nine West gift cards may be redeemed at Nine West stores located throughout the United States.

Description: Purchase 20 pieces of Dior and receive a Fossil 100% organic cotton tote.

Brought to you by: Eastern States Eyewear Location: Booth #2762 Description: Come to our booth every day before 11:00am to participate in our Early Bird Special. All customers placing orders before 11:00am will be rewarded with a VIP Eastern States AMEX gift card. This special applies to all of company’s collections which include Cazal, Police, Jaguar, Diva, Exces, and Thierry Mugler will be available

Brought to you by: Cinzia Designs Location: Booth #G5323 Description: Visit us for a FREE Cinzia Tote bag!

Brought to you by: Floats Eyewear Location: Booth #3206 Description: Free sunglasses with purchase. No restrictions. Come by and check out the new Ego collection. Brought to you by: Match Eyewear Location: Booth #3756

Description: As a sign of their appreciation, they are offering amazing “Thank You Gifts.” Place your order and choose from an AMEX gift card, DVD player, Tom Tom Navigation, an Ipod Nano, and a 22” flat panel TV. They are also offering an X-Box 360, Apple Itouch and a Nintendo Wii! Description: Get a FREE Sydney Love large tote when you place an order of any 12 frames!

Gift with Purchase, cont. Free Gift (No Purchase Necessary), cont.

Gift with Purchase


Brought to you by: REM Eyewear Location: Booth #2736 Description: Get a Free Lucky Brand leather Handbag with the purchase of 14 frames! Offer good through March 31. Call your REM Account Executive or 800.423.3023 for details.

Brought to you by: HILCO Location: Booth #2602 Description: Purchase Hilco's Smart System Pro and receive FREE ErgoPro™ Cutting Pliers with Lifetime Warranty ($60.00 value)!

Brought to you by: Tomey, USA Location: Booth #MS4069 Description: We are enthusiastic to offer a free electric table with the purchase of a RT-7000 Auto Refractor/Keratometer/Topographer, EM-3000 Specular Microscope or FT 1000 Non-Contact Tonometer. This $1500 valued offer is good only at International Vision Expo East.

Brought to you by: Super Systems Optical Technologies Location: Booth #1856 Description: We are offering an 'Optical Stimulus Package'. With the purchase of a Fast Grind system we will give you a free Tint unit, Hand edger and Hot Air Frame Warmer.

Brought to you by: Global Optique Location: Booth #3208 Description: Place an order for any 50 frames and receive $25 Red Lobster Gift Card. Also, we'll give you a free NY lottery ticket if you give us 10 minutes of your time.

Brought to you by: Modo Location: Booth #G5018 Description: Participate in Modo’s “One Frame, One Tree” project. The project consists in partnering with a variety of non-profit organizations in the planting of trees in degraded lands, in order to improve the conditions of their eco-systems. In particular, Modo plans to dedicate the amount of investment necessary to plant one tree with each piece of eyewear it sells through the Vision Expo East show in New York.

Brought to you by: International Point of View, Inc Location: Booth #3909 Description: Come and see our Tattoo Addiction collection and with your minimum purchase, receive free shipping and free trial lens set!

Brought to you by: OPTYLUX Group Location: Booth #3218

Description: Optylux Group Flair collection is debuting it's new Custom Collection where the patient can personlaize their eyewear's lenses with faceting, tattooing, and stonework and is giving 1 free frame for the board and 1 Rx frame for the buyer with their RX in it with all the lens treatments a $1000 VALUE.

Description: Invest in 12 FLAIR Custom Collection frames get 2 free.

Description: Optylux Group Ete Eyewear frames contain real feathers laminated within the acetate. Get 1 free personal frame with an investment of 8 frames.

Brought to you by: Aspex Eyewear Group Location: Booth #3656

Description: Place an order before 2:00pm on Friday and receive a FREE frame with a minimum purchase of 12 frames.

Description: Receive up to a $500 American Express gift certificate with a minimum purchase.

Brought to you by: Tura Location: Booth #2256

Description: When you place a 6-piece order, receive a limited edition Ted Baker London Tea Set.

Description: When you place a 12-piece order, receive your choice of a $15 Starbucks or Dunkin Donuts gift card.

Description: When you place a 12-piece Goldfinch order, receive an Anthony Logistics™ men’s face kit, FREE!

Description: Place an 18-piece order; receive your choice of a $20 Target or Wal-Mart gift card.

Description: When you make a $1500 purchase receive an optical industry exclusive; one (1) Lulu Guinness Edith handbag.

Description: When you make a $2500 purchase receive an optical industry exclusive; two (2) Lulu Guinness Edith handbags.

Gift with Purchase, cont.


Brought to you by: International Vision Expo East Date: Friday, March 27th

Time: Voting is open all day Friday and until 2:00 pm on Saturday. The winner is chosen at 4:00 pm. Location: Crystal Palace, Jacob Javits Convention Center Description: Vote for the best new product at Vision Expo and enter to win a $500 shopping spree. Voting is in the Crystal Palace at the New Product showcases.

Brought to you by: KIMIKO, Ltd Location: Booth #G5001A Description: Enter yourself into our raffle for a chance to win $50-$300 in credit towards your purchase!

Brought to you by: Illusion Optical Displays Location: Booth #2790 Description: Enter to win a $2,000 I.O.D Merchandise Certificate, New Displays and POP Items.

Brought to you by: First Insight Location: Booth #MS1157 Description: Enter to win $100 in cash from First Insight! Brought to you by: ClearVision Location: Booth #2818 Description: Purchase a minimum of 36 pieces and receive: ClearVision Eco-Conscious Bag filled with a custom towel, Izod cuff links, PLUS a Cole Haan Sunglass and a limited edition Cole Haan black evening clutch (or similar item of equal or greater value).

Brought to you by: Frames Data Location: Booth #3672 Description: Spin our “Price is Right” wheel for your chance to win CASH, an iPOD Nano, iPOD Shuffle, or an iTunes Giftcard!

Brought to you by: CNS Frame Displays Location: Booth #2287 Description: Enter your name to win a trip to Las Vegas to attend International Vision Expo West this year! This 3-day trip will include lodging and airfare for two! For US residents only; roundtrip from 48 contiguous United States only.

Brought to you by: I-dealoptics Location: Booth #3936 Description: Stop by our booth and get a scratch and win newsletter. You could win free shipping or even free Jelly Bean, Casino, Reflections, or Sun Trends frames with your order at the show!

Brought to you by: Compulink Business Systems Location: Booth #MS1130 Description: Come by our booth to see our lastest E-Rx functionality and register and win an IPOD – we will be giving them away every day of the show! Also ask about the Compulink Efficiency Stimulus Plan 2009! Brought to you by: Reichert Inc. Location: Booth #MS1012 Description: Stop by our booth and register for your chance to win one of our Made in the USA Ophthalmic instruments. From the legendary Phoroptor, to advanced instruments like the all-new Reichert 7 Auto Non-Contact Tonometer, enhance your practice with one of these high-quality products, all manufactured at our world headquarters in Buffalo, NY, USA. Join Reichert in celebrating our proud heritage of American made ophthalmic products. Brought to you by: Wiley X Location: Booth #3372

Description: Wiley X joins forces with Arlen Ness and is sharing its vision for high speed safety and success on the road and off with the new Wiley X High Velocity Protection Sweepstakes Tour. The amazing grand prize is a branded Wiley X custom motorcycle designed by the legendary Arlen Ness, with a first prize of a special Impact Z racing helmet, signed by Wiley X sponsored NASCAR heavyweights Carl Edwards, Matt Kenseth, Greg Biffle, Denny Hamlin and Kevin Harvick®.

To register to win and receive further details: simply go to the Wiley X website at www.wileyx.com, head into any Wiley X dealer or visit one of Wiley X’s automated kiosks touring many NASCAR motor sports events around the country this year.

Brought to you by: Optima, Inc Location: Booth #LP2028 Description: Stop by our booth to learn about our revolutionary colorless AR lens, Color Free AR-The Invisible Lens and enter to win an Apple iPod. One winner will be drawn daily.

Contest - Raffle


Brought to you by: L’Amy Location: Booth #3620

Description: Sign up for Spring into Summer Sunglass promotion. You can earn points towards a fantastic array of prizes for every sunglass they purchase. From Columbia tote bags and fleece blankets to flat screen TVs, iPods, TV’s and iPhones, there are wonderful gifts within reach of every optical account.

Description: Every hour on the hour L’Amy America gives away a free pair of sunglasses. Stop by the booth and enter to win a pair of Chloe, Lanvin, Proenza Schouler, Columbia, Nina Ricci or Theory sunglasses!

Brought to you by: Modern Optical Location: Booth #3311 Description: Enter for a chance to win a FREE parts kit valued at $600.00!

Brought to you by: Amcon Location: Booth #LP2073 Description: Stop by and register to win an Apple 16GB iphone G3 (or $300 Visa Gift Card equivalent).

Brought to you by: VisionWeb Location: Booth #MS1162 Description: VisionWeb is hosting a drawing for $500 in credit with VisionWeb-connected suppliers. Stop by our booth to enter the drawing, and to find out how your practice can win thousands of dollars in VisionWeb’s Money Madness Sweepstakes.

Brought to you by: Luxottica Location: Booth #3024 Description: Enter to win a Tom-Tom GPS, an iPod Nano or Amex Gift Card.

Brought to you by: Signet Armorlite Location: LP1366 Description: Beginning April 1st, right after the Expo, ECPs must complete a 4 piece puzzle to earn a $50 Amex gift card with a chance to win trips for 2 to Vision Expo East 2010 and pocket-size KODAK Digital Video Recorders. First piece is free and can be obtained from ECP Magazine’s March thru May issues or at the Booth. To earn each additional piece from a participating lab, ECP dispenses 10 pairs of any of KODAK Progressives Lenses.

Brought to you by: Transitions Optical, Inc. Location: Booth #LP1636 Description: Transitions is raffling off a digital photo frame at the booth – stop by for your chance to win.

Brought to you by: A&A Optical Location: Booth #3644 Description: Enter to win a 42inch plasma HDTV, a Nintendo Wii system, or an autographed jersey or football from Ron Jaworski!

Brought to you by: Marco Location: Booth #1136 Description: Demo any Marco product at the show and enter to win an LCD TV.

Brought to you by: Nassau Vision Group Location: Booth #1136 Description: Scan your badge at our booth to be entered to win Kodak Digital Cameras and other prizes, courtesy of Transitions and Younger.

Brought to you by: Essilor Location: Booth #LP2036 Description: Come by our booth and enter to win a $1,000 Best Buy gift card!

Brought to you by: Aspex Eyewear Group Location: Booth #3656 Description: Win $1,000 in FREE Aspex merchandise – stop by our booth for more details.

Give Yourself a $100,000 Pay Raise! Date: Friday, March 27th Time: 10:30am – 11:30am Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS11 Description: This session will step you through process of getting paid for medical testing. You will also learn useful coding and reimbursement tips. By following this easy to implement process, and useful tips, you will be able to significantly increase your practice revenues and profits today!

American Express Open — Small Business Date: Sunday, March 29th Time: 12:00pm – 1:00pm Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS32 Description: Session details to be announced.

Contest – Raffle, cont.

FREE Courses (registration is required)


National Federation of Opticianry Schools (NFOS) College Bowl Date: Friday, March 27th Time: 12:45pm – 1:45pm Location: Conference Area, Level 1, Hall E, Room 14 Course Number: 2014 Description: If you like action and excitement in a seminar, come join the NFOS for this action-packed session where the sharpest opticianry college students match their knowledge against the clock and each other in answering optical and ophthalmic questions in a Jeopardy® game show format. It's a knowledge-challenging fun-filled session you'll enjoy seeing. It's also fun to test your knowledge against tomorrow's opticians. Come and join the excitement!

Power Lunch - The Importance of Clinical Studies to the Design of PAL ’s Date: Friday, March 27th Time: 12:00pm – 1:00pm Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS12 Description: This one-hour luncheon is designed to provide more information about the importance of objective clinical testing and the interpretation of results to help ECPs make more informed decisions on products for their patients and their practice. **By invitation only.

Gaining Greater Efficiency and Profitability in Your Practice Date: Friday, March 27th Time: 1:30pm – 2:30pm Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS13 Description: Most of your life and practices are automated but you still rely on the manual Phoropter for your most common professional task. Increased efficiency, profitability and your health demand automated refraction.

Women Ask For Directions – Personalities in the Workplace Date: Friday, March 27 Time: 3:15pm - 5:15pm Location: Conference Area, Level 1, Hall E, Room 13 Course Number: 2413 Description: Because everyone has a different personality, an effective practice must know what personality their employees have and what position is best suited for them. Join Sharon Carter with her presentation on how to better manage your practice based on this unique exploration.

Thriving in a Slow Economy Date: Friday, March 27th Time: 3:00pm – 4:00pm Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS14 Description: Worried about the state of the economy? Learn from private practices how to thrive in a slow economy. Private practices will share tips on how to rev up your sales. Don’t miss this opportunity to learn how you too can increase your market share during 2009.

Macular Protective Pigment Density and AMD Date: Saturday, March 28th Time: 11:30am – 12:30pm Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS22 Description: In depth review of etiology of AMD and associated risk factors including macular pigment density. Literature review of articles pertaining to macular degeneration and new technologies to detect at risk patients prior to visible clinical signs.

What Choices Are There After Graduation and How Do I Get There? Date: Saturday, March 28th Time: 12:45pm – 2:45pm Location: Conference Area, Level 1, Hall E, Room 12 Course Number: 3312 Description: NYSOA presents a two-hour lunch presentation for optometry students thinking about life after graduation. A panel of practitioners from a variety of clinical settings will describe their current mode of practice and how they got there. Legal issues facing new graduates will be covered by the NYSOA Legal Counsel and a Q&A period will follow.

Zeiss Individual: Take Vision Personally Date: Saturday, March 28th Time: 2:30pm – 3:30pm Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS24 Description: In eyeglass lenses, customization can be a way of delivering the best possible vision experience from eyeglass lenses. This seminar shows how Individual by Zeiss uses free-form technology and precise personalization to create a truly personal vision solution.

In-House Lens Processing: Doing the Job Yourself Date: Sunday, March 29th Time: 10:30am – 11:30am Location: Medical & Scientific Theater, Booth #MS1274 Course Number: MS31 Description: IDiscussions include advantages of in-office lens processing, financial considerations, edging system capabilities in the marketplace, and more.

FREE Courses (registration is required), cont.


Adidas Eyewear 2856 American Express Open MS1056 American National Standards Institute 3859 Anthem Blue View Vision MS1062 Artoptic International Corp. 3606 Aumed Corporation MS1201 B. Galindo Assoc. Corp LP1560 Bellinger G5446 Bescon Co. Ltd. LP1883 Beta Silicone LP1786 Carson Optical 2788 Cerium Optical Products Dallas,Tx. LP1658 ChambOrelle Creation G5216 Channel Cam Inc. 4108 Clivion Eyewear 3285 Contact Solution, Inc. MS1256 Cross 4122 Da Woo Optical Industry 4022 Daemyung Optical LP1352 Depisteo, LLC MS1060 Design It Eyewear G5304 E Clips Custom Clip Ons Mezz 6 Eight to Eighty Eyewear Inc. 3309 EK Emanuelle Khanh Paris G5017 El Imperio de las gafas y las Monturas Int. 4118 Elsevier MS1046 Eyenovate Inc Mezz 1 Eyevertise, Inc. MS1049 G.A. Co., Ltd. MS1047 Gateway EDI Inc. MS1045 Genesis International 3383 Gripping Eyewear Inc 3607 Group Financial Services MS1051 Guard-Dogs 3388 Gunnar Optiks 2968 HangUp Bags by Monaco, LLC. LP1582 Humana Inc 4124 Icare-USA MS1024 Illusion Optical Displays 2790 Imtek, LLC 4111 Innereactive Media MS1011 Interlab MS1044 I-See Vision Technology Inc. MS1200 IVKO/Hoffman Natural Eyewear G5045 iWood Eco Design Mezz 4 JEE VICE Mezz 3 Joint Project 3566 Life Guard PRN MS1001 LOCCO Brillendesign Hubertus Otto G5309 Look at Me Kiosks Ltd. 4114 Mondottica LLC G5033

National Vision Inc. 3380 Neotech Medical Pvt. Ltd. MS1068 Newlight Eyewear- Hand Painted Eyewear G5435 Niche Optics 4104 Nordic Naturals MS1065 NSL Testing Lab 3861 Opticare Managed VIsion MS1074 Opticians Alliance of NY MS1300 Optika Eyewear 3714 OptoTech GmbH LP1486 OWP G5307 Parasite Design G5450 Perferx Optical Inc. LP2125 PixelOptics, Inc. LP1672 REED EXHIBITIONS JAPAN LTD. 3184 Riccino (Xia Men) Optical Co., LTD. LP1879 Seiko Ophthalmic MS1000 SGCC Grouptiama LP1960 Shanghai Forcaza Glasses 3950 Stemick Optical Inc 3577 Summit Funding Group, Inc MS1258 Switch Vision 2718 TD Tom Davies Mezz 7 TEKA Eyewear 3482 Tropique 3286 United Eyewear 2772 Vintage Hi-Fashions 3480 Vue dc... G5118 Wissing Brillenfassungen G5402 World Eye Optical Co 4123 World Vision Co. LP2061 Please note….Mezz refers to the Mezzanine level below the Galleria. The Mezzanine can be reached by escalators leading up to the Galleria from either side of the Crystal Palace main lobby.

New Exhibitors

vision east show specials v11

Documents