VISION AND MISSION To unlock and maximise human

potential in developing countries We dedicate all our projects to

changing the destiny of children.

Primarily orphans and children

growing up in slums who are

under-privileged and often in dire need of education, basic medical

care, food and clothing. To break

this on going cycle of poverty we

have found that the only way that

we can guarantee the children a better future, is through providing a

solid education for both children

and parents

FOUNDER Maria Conceicao is an unstoppable philanthropist who refuses to turn a blind eye to the suffering in the world. Best known for humanitarian work in Bangladesh, she is now on the founder of the Maria Christina Foundation, which aims to eradicate poverty and child labor along with providing employment opportunities. Maria is spearheading the Maria Christina Foundation Scholarship Program, which seeks to raise funds for impoverished Bangladeshi children to be placed in Dubai schools for the duration of their secondary schooling.

Awards for her work include

Finalist in COTEC -2010

AHLAN Hot 100 - 2010

Emirates Women of the Year - 2009

Humanitarian Women of the Year - 2009

Most exceptional and innovative European Women

of the Year - 2007

CURRENT AND FUTURE PROJECTS

Scholarship Program - This program has placed 6 Bangladeshi children in Dubai

schools over the past 5 months. Sheikh Nahyan has sponsored the children’s visas so that they can live and study in the UAE. Maria now has the great task ahead to get their school

fees sponsored for the next 4 - 6 years.

Recruitment Institute - This program focuses on providing an education for children

and their parents in order to successfully enter the employment market. The cycle of poverty can only be broken if parents have enough income. We are dedicated to creating

the 1st JOB CENTER for slum dwellers in the world. The mission is to bring together job seekers and businesses to guarantee long term employment.

School to School Projects - Further details regarding this project will be available

in 2012

OUTLINE The expedition is compiled of long days, arduous conditions and difficult

terrain. The North Pole Last Degree Expedition is an adventure in every sense of the word. Traveling across the dynamic polar pack ice requires patience and agility, not to mention a flexible attitude to deal with the many diversions that pop up over the course of each day. From open water "leads" to huge pressure ridges of ice, there are many obstacles on this expedition that make reaching the North Pole all the more satisfying.

THE 14 DAY EXPEDITION Day 1: Meet & Greet Longyearbyen, Norway

Day 2: Final equipment review & ski in Spitsbergen

Day 3: Fly to 89 degrees North Latitude, strap on skis & head North!

Day 4 - 12: Ski North towards the North Pole! Camp in the vicinity of the North Pole & Polar celebration & photo opportunity.

Day 13: Helicopter back to 89degrees, board plane to Longyearbyen for hot showers and celebratory dinner.

Day 14: Breakfast & transport to airport. Flights home.

REASON BEHIND THE EXPEDITION The North Pole Expedition is the first in a trilogy of exciting fundraising expeditions to support the Maria Christina Foundation. The funds from this first expedition will be used to secure the six children from Bangladesh’s education for their remaining six years of studying in the United Arab Emirates. It is the foundations aim to not only help these children with their education but in the process, help them to help themselves for their futures, and that of their families. Helping to break the poverty cycle.

IN CONCLUSION This expedition is for the children to meet their education requirements in the UAE. All

monies raised go towards assistance with clothing, feeding and educating them.

8 gifted children from a Dhaka slum are enrolled at the Taaleem School, Uptown High, Dubai. Our Children vary in age from 12 to 15 years and each have 4 to 6 years of schooling to complete.

Each child lives with a host family who covers their living expenses and scholarship funding needs to be raised for their school fees. For 2011 Taaleem have kindly assisted with 50% scholarships. We need to not only raise the remaining 50% but need to allow funds for their remaining years of education in the UAE.

These children are their families future. Help us help them!

MC Foundation falls under the umbrella of the Red Crescent Society

SPONSORSHIP OPPORTUNITIES To be involved in supporting the Maria Christina Foundation ‘Last Degree To The

North Pole’ challenge, the following three sponsorship packages are available. Sponsors can follow Maria with her daily progress and send messages via the online expedition blogs.

Platinum Sponsor - AED 100,000

These key sponsor ’s will benefit with with the following;

•Corporate branding on all of Maria’s expedition clothing and at all media events.

•Maria will also be taking a flag with your corporate logo which will be flown once she has reached the summit of the North Pole.

•This moment will be captured on film and will be part of all future PR.

•Companies logo’s will also feature on www.mariachristinafoundation.org with direct link to your company website

Gold Sponsor - AED 50,000

We are seeking five (5) Gold Sponsors, these sponsors will benefit with the following;

•Corporate logo on Maria’s training clothing and at all media events. •Maria will wear each companies shirt one day a week for the duration of her training. •Companies logo’s will also feature on www.mariachristinafoundation.org with direct link to your company website

SPONSORSHIP OPPORTUNITES (Cont.) Silver Sponsor - AED 25,000 We are seeking ten (10) silver sponsors, these sponsors will benefit with the following;

• The opportunity to have there logo at all media events and on www.mariachristinafoundation.org

Bronze Sponsor - AED 10,000 As a supporting sponsor, this is a great opportunity to start Corporate Social Responsibility (CSR) activity with the Foundation.

PR PROGRAM & CONTACT INFORMATION Platinum and Gold sponsors will also be included in the following PR program

•Mentions in press releases and possible quotes in relevant releases

•Mentions in interviews where possible

•All PR will be targeted towards Tier 1 dailies, radio stations, TV channels and Lifestyle publications (Arabic & English)

•Social Media – Twitter, Facebook, YouTube

If you are interested in becoming a sponsor please contact

Kay Braganza The Public Relations Company T: +971 4 358 8252 F: +971 4 358 6997 M: +971 50 7681684 E: kay.braganza@tprc.ae W: www.tprc.ae

THE KIDS SAY IT ALL!!

If would like to follow Maria Conceicao’s training progress, please sign up for our newsletter on www.mariachristinafoundation.org