PowerPoint Presentation

Visa Checkout & The Evolving Data Reality

Visa Checkout - our largest product launch in history

@Mediametricsgal

Biggest product launch ever. Launched with 200+ partners who all needed reporting. Need to report to marketing leadership, marketing team, product, finance and needed a single source of truth

2

Launching with 200+ partners, tracking a complex measurement framework across the globe

@Mediametricsgal

Biggest product launch ever. Launched with 200+ partners who all needed reporting. Need to report to marketing leadership, marketing team, product, finance and needed a single source of truth

3

Signals from every ad, tweet, post, keyword, video play, email, website visit and offline media execution that matters.4

North AmericaMiddle East/South AfricaLatin AmericaAsia-Pacific

Visa Checkout Around the GlobeVisa Confidential10

U.S.

Canada

UAE

South Africa

Brazil

Mexico

Hong Kong

Australia

China

Singapore

Malaysia

Colombia

Visa Confidential| Presentation Title | Month XX, Year#

#Visa Confidential

@Mediametricsgal

#Visa ConfidentialData Mapping GoalObjectives:Single source of truthReal timeExtensible Scalable Multi-stakeholderCost effective Easy access to data

Visa Network FirewallOff-PremiseOn-Premise

APIsresponserequest

MarCom Data Mart (Hadoop)

3rd Party Intel(YouGov, Kantar etc.)1st Party Market Research Data(Brand, Ad Trackers, etc.)VisaNet

VCOCloud Analytics(DoMo)Data Exploration tool(Tableau, Hive)Data Providers(DLX)DMP (DAC)Ad Servers(DCM)DSPs

Nielsen MROI platform

Visa InternalVisa CRM, Brand and CompetitiveDigital Marketing and Programmatic

Cloud Analytics

MROI

Audience Segmentation

CRM data(Yesmail, SFDC etc.)Analytics(GAP)

In ProgressDeliveredFY17

#Visa Confidential

7

Marketing Technology Stack

MEASUREDISTRIBUTEPLANEXECUTEAudienceWeb/MobileMediaCampaignBusinessComms.MarketingProductSalesMarketingTrafficAd & Brand;AttributionTransactionsRelationshipSegmentationFlowchartsEventsAd servingProgrammaticExec DB;CompetitiveConsumer paymentpanel; CESCountrypack; VCOMARKETING & COMMUNICATIONS DATA MARTTAG MANAGER + AUDIENCE CENTER

TBD

Visa Confidential| Presentation Title | Month XX, Year#

#Visa ConfidentialDelivering a targeted message efficiently EXECUTE DISTRIBUTE Providing all-in-one reporting platforms 8

3/103/244/74/143/313/175+ weeks between execution to adjustmentManual ReportingCollect & RefineAnalyze & PresentDiscussReporting PeriodCollect & RefineAnalyze & PresentReporting PeriodReporting Period

Visa Confidential| Presentation Title | Month XX, Year#

#Visa ConfidentialCombining biweekly reporting, with collecting, refining, analyzing, and presenting the data, then discussing among stakeholders of interventions and next stepsWe were, on average, only able to act on their campaign results more than 5 weeks after the fact.By that time, many opportunities had become stale or too late to intervene9

3/103/244/74/143/313/17