virtual reality (vr) continuum - amp new ventures
TRANSCRIPT
AMP New Ventures Technology Innovation
Virtual Reality (VR) Continuum December 2016
1
Perspective
If the Internet is the sharing of information then Virtual Reality (VR) is
the sharing of experiences and if most customer experiences are digital
then Virtual Reality (VR) must be important for it is the next frontier in
digital
VR immerses users in indistinguishably real simulated environments
while Augmented Reality (AR) blends the digital into our physical
environments In the past month PlayStation VR was released along
with Google VR to join a global ecosystem of VR content infrastructure
and platforms startups projected to be worth $160bn by 2020
Given It will transform experiences across industries including Financial
Services and the expert consensus is that mainstream adoption is ~5
years away we recommend Financial Services companies start
exploring VRAR possibilities now
Contents
Perspective
Ecosystem
Virtual Reality (VR)
Augmented Reality (AR)
Applications
bull Financial Services
bull The new social media
bull vCommerce
bull Workplace transformation
Why now
Market size 26
Startup examples 30
2
3
5
12
1
19
20
17
22
21
18
3
Virtual Reality User in completely digital
world
Augmented Reality (AR) Digital assets overlaid onto the
real world
Augmented Virtuality (AV) Real world objects or avatars in
virtual world
Reality experiences sit on a continuum from reality to fully immersive
Source Trekk
4
Source TheVRfund
VR ecosystem consists of infrastructure platform and content startups
7
There are two kinds of people Those who think VR will change the world And those who havenrsquot tried VR
5
6
Virtual Reality An immersive simulation of a 3D environment created using
interactive software and hardware and experienced or controlled by
the user through the body
AR Applications Why now VR Investment Startup Examples
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
1
Perspective
If the Internet is the sharing of information then Virtual Reality (VR) is
the sharing of experiences and if most customer experiences are digital
then Virtual Reality (VR) must be important for it is the next frontier in
digital
VR immerses users in indistinguishably real simulated environments
while Augmented Reality (AR) blends the digital into our physical
environments In the past month PlayStation VR was released along
with Google VR to join a global ecosystem of VR content infrastructure
and platforms startups projected to be worth $160bn by 2020
Given It will transform experiences across industries including Financial
Services and the expert consensus is that mainstream adoption is ~5
years away we recommend Financial Services companies start
exploring VRAR possibilities now
Contents
Perspective
Ecosystem
Virtual Reality (VR)
Augmented Reality (AR)
Applications
bull Financial Services
bull The new social media
bull vCommerce
bull Workplace transformation
Why now
Market size 26
Startup examples 30
2
3
5
12
1
19
20
17
22
21
18
3
Virtual Reality User in completely digital
world
Augmented Reality (AR) Digital assets overlaid onto the
real world
Augmented Virtuality (AV) Real world objects or avatars in
virtual world
Reality experiences sit on a continuum from reality to fully immersive
Source Trekk
4
Source TheVRfund
VR ecosystem consists of infrastructure platform and content startups
7
There are two kinds of people Those who think VR will change the world And those who havenrsquot tried VR
5
6
Virtual Reality An immersive simulation of a 3D environment created using
interactive software and hardware and experienced or controlled by
the user through the body
AR Applications Why now VR Investment Startup Examples
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
Contents
Perspective
Ecosystem
Virtual Reality (VR)
Augmented Reality (AR)
Applications
bull Financial Services
bull The new social media
bull vCommerce
bull Workplace transformation
Why now
Market size 26
Startup examples 30
2
3
5
12
1
19
20
17
22
21
18
3
Virtual Reality User in completely digital
world
Augmented Reality (AR) Digital assets overlaid onto the
real world
Augmented Virtuality (AV) Real world objects or avatars in
virtual world
Reality experiences sit on a continuum from reality to fully immersive
Source Trekk
4
Source TheVRfund
VR ecosystem consists of infrastructure platform and content startups
7
There are two kinds of people Those who think VR will change the world And those who havenrsquot tried VR
5
6
Virtual Reality An immersive simulation of a 3D environment created using
interactive software and hardware and experienced or controlled by
the user through the body
AR Applications Why now VR Investment Startup Examples
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
3
Virtual Reality User in completely digital
world
Augmented Reality (AR) Digital assets overlaid onto the
real world
Augmented Virtuality (AV) Real world objects or avatars in
virtual world
Reality experiences sit on a continuum from reality to fully immersive
Source Trekk
4
Source TheVRfund
VR ecosystem consists of infrastructure platform and content startups
7
There are two kinds of people Those who think VR will change the world And those who havenrsquot tried VR
5
6
Virtual Reality An immersive simulation of a 3D environment created using
interactive software and hardware and experienced or controlled by
the user through the body
AR Applications Why now VR Investment Startup Examples
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
4
Source TheVRfund
VR ecosystem consists of infrastructure platform and content startups
7
There are two kinds of people Those who think VR will change the world And those who havenrsquot tried VR
5
6
Virtual Reality An immersive simulation of a 3D environment created using
interactive software and hardware and experienced or controlled by
the user through the body
AR Applications Why now VR Investment Startup Examples
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
7
There are two kinds of people Those who think VR will change the world And those who havenrsquot tried VR
5
6
Virtual Reality An immersive simulation of a 3D environment created using
interactive software and hardware and experienced or controlled by
the user through the body
AR Applications Why now VR Investment Startup Examples
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
6
Virtual Reality An immersive simulation of a 3D environment created using
interactive software and hardware and experienced or controlled by
the user through the body
AR Applications Why now VR Investment Startup Examples
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
VR has evolved from simple pictures to powerful immersive experiences
over the past 60 years
7
Selected Milestones
1960Sensorama
prototype by Morton
Heilig
1968 First HMD
system The sword of
Damocles
1985Data Glove for
commercial use by VPL
1987Virtual
Reality coined
by VPLrsquos
Lanier
1993Sega
announces VR
prototype
1999rsquoThe Matrixrsquo
released
2007 Google
introduces
Street View
2014 Facebook buys
Oculus for US $2bn
2014Google
invests US$500m
in Magic Leap
1994Nintento
releases
Virtual Boy
1983 First
Nintendo
released
Present
Feb 2016
Alibaba invests
~$800m in
Magic Leap
Sep 2016
PlayStation VR
Released
Oct 2016
Facebook demos
VR Social Media
2014 Google
Cardboard
released
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
8
Video is sent from the smartphone console or computer
to the headset via a HDMI cable on to a HD display
The picture sits behind a lens and
ranges up to 360 degree field of view
but is typically 100 or 110 The
wearer sees an expansive 3D
panorama
Interchangeable lenses
for different sizes and
sight conditions
Accelerometer that
detects head movements
Gyroscope that helps the video
rotate in 3 different axis (XYZ)
Infrared sensors for eye tracking
Source MIT technology review
Oculus Rift
Headset teardown
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
9
Todayrsquos range in headsets
It is likely that AR and VR headsets will converge into one that does both
Price (USD) $3000 $800 $800 $400 $100 $80 $5
Release date March 2016 May 2016 March 2016 October 2016 December
2015
November
2016 June 2015
Units shipped ~10k ~500k ~500k 26m ~23m 500k 10m+
Platform
In-built PC PC PC PlayStation 4
Samsung
Flagship phone PC Mobile
Mobility Yes No No No Yes Yes Yes
Controller Camera and
depth sensor Laser towers
Handheld
remote (Oculus
touch)
Dualshock 4
and PS Move Trackpad
Handheld
remote Single button
HTC Vive Samsung Gear
VR
Microsoft
Hololens (AR) PlayStation VR
Daydream
Cardboard Oculus Rift
Stand-alone device Tethered to another device (PC
Console etc)
Cradle that holds a mobile phone
High-end Cheap
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
10
Capture Use a Multi-camera rig to
capture video or objects across a 180 by
360 area simultaneously
VR film techniques (audio framing lighting
etc) are much more complicated that
normal video shooting
Edit Extract content from each camera
via SD cards sync in video software such
as Autopano and stitch together 360
spherical panorama shot Effects such as
sound interactivity and colour can be
added in
Watch Use a VR headset Cardboard
VR Viewer or Mobile phone to view
videos
Nokia VR Camera
Autopano software Oculus Rift
Google Cardboard
Virtual Reality
How content is created
Create Objects can be built in virtual
worlds through CGI (Computer generated
imagery) or transferred into the virtual world
through volumetric scans
1 2 3
OR
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
11
Virtual Reality
Applications span across industries
Healthcare Surgeons operate in VR to
practice difficult procedures
ahead of time
Entertainment Fully immersive cinematic
experiences (Virtual
stadiums Concerts Theatre)
Manufacturing VR Headsets used to
experience build and inspect
prototyping designs
Education Virtual classes to observe historic
natural and architectural sites to
drive deeper subject engagement
Charity Charities are allowing people to
experience first hand hardships
such as war poverty and natural
disaster for a deeper impact
Sporting Coaches using player point of
view simulations to train
teams devise plays and re-
visit past games
Military Virtual combat simulations
are used to train soldiers
before they are deployed in
real life
Travel Travel agencies let customers
experience destinations in VR
before they book from views
such as helicopter or submarine
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
12
Augmented Reality Digital information is overlayed onto the physical world
AR Applications Why now VR Investment Startup Examples
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
Augmented Reality (AR) supplements reality whereas Virtual Reality
(VR) replaces reality
13
Augmented Reality (AR) is a hybrid reality
technology overlaying the real world with
digitally rendered media It is the overlap
between the virtual and the real
AR is typically available through smartphones
or devices such as Microsoft Hololens which
obtain geo locational information and overlays
it with with tags Images videos etc
Pokeacutemon Go became the most
viral app ever within 10 days of its
release in 2016
Snapchatrsquos AR Lenses have
attracted 100m+ daily active users Microsoft Hololens is a headset
controlled by gestures gaze and
voice
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
How Augmented Reality (AR) works
14
Digital information is projected
onto the object usually computer
generated videos3D models The
software updates its projection multiple
times per second in response to the
environmental changes
Camera identifies object 1 of 3
ways bull Markerless tracking Computer vision
is used to recognise objects
bull Marker tracking A data code (eg
QR) is printed on or near the object
that the device scans and reacts to
bull GPS tracking Geolocation data is
used to identify places (ie
restaurants landmarks etc)
Orientation is measured such as depth and movement using
accelerometers orientation and
barometric sensors
How content is created Content developers use software such as Sketchup or Revit to design 3D models and implement
animations The more complex the character or object the longer this will take 3D content libraries such as Sketchfab are emerging
where designers and developers publish open source content
1 2 3
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
Optics System Light engine beams photos
through holographic lens
(waveguides) into the users eyes
to project holographic images
Microsoft Hololens
Headset teardown
15
Companies such as Google and Samsung
have submitted patents for lsquoSmart contact
lensesrsquo built for AR
Depth Camera
To sense how far away things
are with a 120 x 120 degree
span of vision
In-built Computer which contains CPU GPU and HPU
receiving terabytes of data every
second from sensors
Mixed reality
video camera 2 megapixel camera that
records what you see
including holographic
elements
Microphone for voice commands
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
16
Augmented Reality
Applications span across industries
Healthcare Handheld scanners that
project over skin to show up
veins as well as AR glasses
to help operate in the surgery
room
Entertainment A wave of AR gaming apps such
as Pokeacutemon Go and Ingress
have gained mass popularity
along with social media
applications such as Snapchat
Retail Items can be scanned with AR tech to
surface specs such as price stock
and make For example Ikea is
allowing consumers to visualise pieces
of furniture in their homes using 3D
models
Education 3D models to help visualise
sites or objects to deepen
make learning more engaging
Military Equipment such as the ARC4
allows commanders to transmit
data such as maps and targets
directly to the soldiers helmet
Advertising Absolut Vodka launched an AR
app that takes consumers on a
3D tour of Aringhus the Swedish
village where the vodka is
produced once scanned
Industrial Manuals can show up on next to
complicated manufacturing or
industrial equipment once
pointed at
Tourism Overlaid geo-locational tagging and
data virtual hotel room selection
and booking automatic
translations GPS navigation
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
17
Applications VR Continuum
AR Applications Why now VR Investment Startup Examples
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
18
Financial Services
If you want engagement entertain
Experiencing goals and
retirement planning in VR Individuals could visualise their personal
journeys toward retirement and relate to it in a
meaningful way beyond just numerical
balance forecasts as seen in most financial
plans today In being more engaging people
would in turn better prioritise their decisions A
Stanford study has also proved that Millennials
more actively engage with retirement planning
after seeing an age-morphed version of
themselves now dubbed as the Proteus effect
Step into your future property Today if you were to purchase a property off
the plan you are likely to be given a
brochure and at best a display suite VR
experiences will allow the buyer to walk
inside a Virtual property instantly testing and
selecting features such as materials colours
lighting etc As home purchasing is an
emotional decision experiencing the actual
space will lead to higher sales conversions
Start Smart VR ndash CBA Children donrsquot want to engage with
lessons on money management
because they feel itrsquos irrelevant to
them however CBA is making a bet
on immersive entertainment to trigger
engagement and improve financial
literacy
In October 2016 CommBank (CBA)
launched its Start Smart Virtual
Reality pilot in 24 schools across
Australia where children experience
the story book lsquoSammy the Space
Koalarsquo with the aid of a VR headset to
reinforce money lessons learnt in
class and distinguishing between a
lsquoNeedrsquo and lsquoWantrsquo
Second lifestyle in Aged Care Is it possible that aged care residents in the
future might choose to spend a large portion of
the rest of their lives in Virtual worlds
Aged Care Residents at Mercy Health are
being teleported around the world via a VR
headset as part of a pilot designed specifically
for aged care and dementia patients As a
result some residents have significantly
improved in sociability and memory
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
19
Vcommerce
Immersion leads to conversion
Ecommerce to Vcommerce In 2015 Amazonrsquos market cap surpassed
Walmart while for the first time more US
shoppers purchased online (103m) than in
stores (102m) for Thanksgiving and Black
Friday weekends While this inflection point
for e-commerce is testament to its rise in
favour with shoppers it still faces a
longstanding challenge human naturersquos
inherent desire to lsquotry before you buyrsquo
35 of shoppers would be more open to
purchasing online if they could experience a
product virtually according to a
Walkersands lsquoFuture of Retail 16rsquo report
Accordingly E-commerce giants such EBay
and Alibaba are aggressively doubling
down on their VR strategies Global E-
commerce is set to hit USD $4t by 2020
Show me possibilities Coca Colarsquos use of Cimaginersquos AR
technology allows businesses to visualise
vending machines and fridge placements
Since its adoption Coca Cola has seen a
20 increase in its sales of coolers while
decreasing its sales visits from 3 to 1
Meanwhile Ikearsquos is building an AR
application that will allow customers to
see what furniture would look like in their
homes
VISA amp House of Holland
ndash Augmented Payments In August Visa Europe experimented
with their image recognition
technology at the UK fashion brand
House of Hollandrsquos menswear launch
where consumers were able to point
their mobile camera at models as they
came out and purchase runway
designs on the spot
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
20
Social media
The future of social networking
Deeper Social Interaction Undoubtedly the next frontier in social media
will be in a virtual space where social
interaction will be an attempted replication of
real in-person interaction This could solve a
problem that todayrsquos social platforms face
where the focus has been on posting media and
following celebrities rather than actual
relationship-deepening interaction
Hang out anywhere Social VR will allow people to choose
immersive and convincing settings to interact It
could be in the office on the moon or on
hammocks in the Hamptons While this lsquoVirtual
Tourismrsquo could be exciting on its own the live
virtual presence of lsquofriendsrsquo is what will make it
meaningful and increase time spent
Supernatural In a VR world physical constraints such as
gravity space and material are non-existent
opening up supernatural possibilities and
shared experiences such as flying engaging in
light saber battles teleportation etc
Social VR (Facebook) Since purchasing Oculus in 2015 for
$2bn Facebook has doubled down on
its effort in VR capabilities growing its
team to 400
In October 2016 Zuckerberg wowrsquod
the world with a demonstration of
Social VR a platform Facebook is
creating where people could meet in
virtual environments as avatars to
chat play games make calls switch
worlds and more
We should build software and
experiences that follow the way our
minds work and process the world
Zuckerberg said Virtual reality is the
perfect platform to put people first
because of presence
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
21
Workspace Transformation
Greater flexibility mobility and cost reductions
AR will bring life to data
and make it simple Large amounts of data typically stored
in spreadsheets will be viewable and
easily manipulated on the go hands-
free increasing productivity
This could allow for easier off-site
customer engagement where agents
could easily explain concepts show
designs and talk through data without
the need for a whiteboard or projector
Virtual conferencing
Unprecedented flexibility and
mobility bull The ability to collaborate and communicate
face to face in a virtual space will allow a
new form of flexibility and mobility which is
being increasingly valued by employees
especially motivated organised and self-
starter types
bull Attending International conferences or
meetings could be done easily from the
comfort of a home or office avoiding
traveling time and costs while still
experiencing near-person intimacy
bull Lower overhead costs for suitable business
which may no longer require leasing an
office space full-time and as a result reduce
utility and technology costs
3D design thinking will be applied to
information so it can be best interpreted
or experienced making it particularly
easier for those who are not familiar with
numerical or technical formats
8ninths Citibank ndash
Floating trade data
8ninths worked with Citibank to
develop a Hololens app where
financial traders can litter their
environment with floating
investment data visualisations
such as graphs and charts to help
them better consume information
throughout their trading day
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
22
Why now VR Continuum
AR Applications Why now VR Investment Startup Examples
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
23
Advancement in Graphics (GPUs) When Sony released the Nintendo console in 1983 3D graphics entered the
consumer home for the first time ever Since then over the past 20 years video
games have carried the torch for improvement in 3D Graphics
Why it matters For VR experiences to be convincing and comfortable a minimum framerate of
60 per second is required which in turn requires a minimum GPU and CPU
power Fortunately Moorersquos Law which states that the processing power of
transistors doubles every year has held and taken care of the commercial
affordability of GPU and CPUs required to support immersive VR experiences
Mobile devices
Computer costperformance (1992 ndash 2012) Madden NFL 2004 vs
Madden NFL 2015
Why now
Advancement in Video Game graphics
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
24
Downward cost pressure via smartphones At the core of every VR headset are the guts of a smartphone (LCD
Screen Camera Circuit Board) ~6bn billion people have
smartphones (over 80 of the world population) and this mass
production has driven down the cost of these components over time
For example the estimated material cost of an Apple Iphone 5 (16g)
is $168 with the HD LCD screen costing less than $20 and Camera
less than $10 To draw a comparison a 4k resolution 55 inch LCD
screen (required for a VR experience) would have cost $8500 in
2003
Cheaper MEMS (Gyroscopes Accelerometers) VR headset components also include Microelectromechanical
Systems (MEMS) such as Gyroscopes and Accelerometers which
have also dropped in price significantly thanks in part to their broad
use in smartphone and wearable devices
For example A 3-axis accelerometer costing $3 in 2007 can now be
purchased for $065 almost 5x cheaper A 1-axis gyroscope was
priced $15 in 2006 and are now available for under $2
Why now
Affordable Hardware
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
25
Cost of content Content is yet to catch up to hardware in VR due to the high development
costs as professionals in this space (VR UX 3D Modelling Architects) are
still rare In film Hollywood is yet to figure out effective cinematic
techniques and are hesitant to invest in full length films However VR
hardware producers are priming a wave of VR content In June 2015
Oculus committed $10m to fund VR games while in early 2016 HTC
announced its allocation of $100m to the Vive x VR Accelerator
Motion Sickness Latency is still an issue where there is a tiny but perceptible delay
between when you move your head in VR and when the image in front of
your eyes changesmdashcreating a mismatch between how we feel and what
we see In VR latency can be as low as 20 milliseconds however this can
easily increase depending on the application and cause some users to feel
sick
Difficulty in tricking all senses VR is currently audio and visually immersive however it is still hard to trick
all senses such as physical limb movements or taste or smell Haptic
technologies are being to solve this for example the Tactical Haptics
Controller or Rift Touch bring lsquoyour hands into VRrsquo and AxonVRrsquos
Exoskeleton lets you feel pressure and temperature in virtual worlds Other
challenges include building in impact physics and feeling the weight and
gravity of virtual objects
Not yet
Limitations
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
26
Investment VR Continuum
AR Applications Why now VR Investment Startup Examples
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
27
$17b of ARVR VC investments in the 12 months to Q1 2016 with $12b
invested in Q1rsquo16 of which ~$800 m went into Magic Leap
4 ARVR Unicorns exist today
Magic Leap ($45bn) Oculus ($2bn) Blippar ($15bn) Mindmaze ($1bn)
$800m investment in
Magic Leap (Series C)
$540m investment in
Magic Leap (Series B)
Source Digi-Capital
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
28
Revenue forecast
ARVR to hit $150bn revenue by 2020 with AR taking lions share
Source Digi-Capital
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
29
Revenue Share
Games and film will dominate VR while a-commerce will dominate AR
Source Digi-Capital
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
30
Startup examples Virtual Continuum
AR Applications Why now VR Investment Startup Examples
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
31
Magic Leap
Bring magic into the world
Description Magic Leap is considered the most hyped AR startup today having raised a
~$800m Series C funding in February 2016 at a valuation of $45b post-
money with a commercial product yet to launch
What it does Known for being secretive about its developments we only know that Rony
Abovitz (CEO Magic Leap) is working on an AR headset which will rival
existing headsets such as the Microsoft Hololens They have also released
app teasers such as this robot-fighting game and this holographic desk
experience which have contributed to the hype
Why it matters For many VR is seen as potentially isolating and an imperfect
substitution for real face-to-face conversation AR offers the opportunity
to enhance rather than replace the reality we all currently share
As such its applications could be more readily understood and adopted
by the broader community beyond gaming and film However a high
quality scalable wearable AR technology has still not been developed with
Google class coming closest Hence Magic Leaprsquos stated intention of an AR
headset is generating significant buzz
Founded 2011 Florida
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
32
Description Perhaps the most successful Kickstarter campaign ever launched Oculus is
todayrsquos poster child in consumer VR hardware specifically for its GearVR and
Oculus Rift headsets Only 2 years after its launch in 2012 Facebook bought
Oculus for $2b
What it does Statista forecasts 36m Oculus Rift and 5m Samsung GearVR headsets be sold
in 2016 Apart from headsets Oculus also creates gesture control devices such
as the Oculus Touch and has an open source development kit in which the tech
community can use to build apps
Why it matters Oculus has inspired a new wave of applications from researchers to film makers
to sporting enthusiasts some of which are available at the Rift store Its new
parent company Facebook which has 17bn active users is investing heavily in
VR according to Mark Zuckerberg who has grown the VR team at FB to 400 In
October 2016 at the Oculus conference Zuckerberg presented a social media
VR demo where people could meet in a virtual environment as avatars to chat
play games switch worlds and more
Oculus
Making Virtual Reality a reality
Oculus is Latin for lsquoeyersquo Touch lsquohands in VRrsquo
Founded 2012 California
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
33
Snapchat
Augment your selfies
Description Snapchat is a popular social media app that allows users to send customisable
pictures videos and messages which self-destruct in seconds It has 100m
daily active users and its popularity is largely attributable to its AR face filters
In October 2016 Snapchat made an announcement to IPO in early 2017 at a
valuation range of $30b - $40b
What it does bull Lenses AR face filters that transform your face into a dog pumpkin
goddess etc using facial recognition Snapchatrsquos facial recognition
capabilities owe to its $150m acquisition of Ukrainian startup Looksery
bull Geo-filters Special overlay that decorates the snap with where when
temperature speeds and can be created for special events (concerts
political events sporting matches)
bull Spectacles Snapchat has announced its first wearable lsquoSpectaclesrsquo which
are sunglasses with in-built cameras to take up to 30 second videos and
connected to the Snap app
Why it matters bull No1 social media for millennials according to Statista
bull 100m daily active users
bull Valuation of ~$40bn in 2016
While Facebook and others have aggressively copied Snapchat features
(Instagram Stories Messenger layout) Snapchatrsquos defensibility comes from the
fact that it is not just a social media company but also an AR company Snaprsquos
decision to release hardware lsquoSpectaclesrsquo will further solidify its position and
popularity with millennials
Snapchatrsquos first wearable lsquoSpectaclesrsquo glasses with an
in-built camera (worn by CEO Evan Spiegel)
AR Dog ears filter Geolocational filter
Founded 2011 California
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
34
Jaunt VR
Immerse in cinema
Description Disney-backed Jaunt is making it easier for creators to produce VR
content focusing on cinematic experiences and aiming to become the
lsquoNetflixrsquo for VR
What it does bull Jaunt App is a worldwide distribution channel for cinematic VR
experiences across platforms and headsets
bull Jaunt One Camera simultaneously records 3D stereoscopic video in
all directions capturing the material needed for VR stitching
bull Jaunt Cloud is a publicly available cloud-based software for cloud-
based rendering and stitching
Why it matters A primary barrier to mainstream adoption of VR right now is the lack of
quality content With tech such as Jaunt anyone including musicians
sportsmen documentary film makers will be able to create unique
immersive experiences
Director Christopher Nolan says VR will be its own medium ldquoI never get
asked anymore lsquodo you think video games will kill moviesrsquo 10 years ago
I was asked that all the time Theyrsquore two different mediumsrdquo
Jaunt films
Jaunt camera
Founded 2011 California
AMP_NV
new_venturesampcomau
AMP_NV
new_venturesampcomau