The leader in healthcare professional digital collaboration solutions

April, 2015

Best Practices for Maximizing Insights via Virtual Advisory Boards

Advisory Boards!!!

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All pharmaceutical companies exploring:

How can I … • Do more with less?

• Realize cost savings?

• Be more responsive to the market?

• Develop a more effective strategy?

• Build stronger physician relationships?

• Gain more timely information?

How can I engage HCPs differently?

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Advancements in VenuesGetting information from Advisors

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Surveys

Live Meeting

WebConference

Video Meeting

“Over”Time

Venues

“Real”Time

Venues

Last 50 Years Last 10 Years Last 3 Years

Video Meetings/Live

5

Business Goals

Non-Verbal Communication

Early Relationship Building

“Groupthink”

• In-depth Feedback

• 100% Participation

• Logistics & Scheduling

• Ease of Summation

Primer – Advancements in Venues

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Live Meeting

WebConference

Video Meeting

Online Discussion

“Over”Time

Venues

“Real”Time

Venues

Last 50 Years Last 10 Years Last 3 Years

Surveys

Online Discussion

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Business Goals

• Non-Verbal Communication

• Early Relationship Building

• “Groupthink”

In-depth Feedback

100% Participation

Logistics & Scheduling

Ease of Summation

Our Experience

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Video Meeting

Online Discussion

WebConference

We provide modern communication solutions

to improve business outcomes.

20THERAPEUTI

C AREAS

Mining the Data50 Online Discussion sessions - 2014

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28COUNTRIES

568KEY OPINION

LEADERS

50SESSIONS

1. Let the business need drive the usage of venues, not vice versa

TAKEAWAYS: Some Conclusions from the Data

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A common practice was to augment existing live meeting programs with virtual sessions.

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“Augment” annual live meetings with more frequent touch-points throughout the year

JAN APR JULY OCT DEC

“Bookend” a valuable live meeting with virtual sessions

SEP OCT NOV

“Replace” live meetings completely with virtual sessions

JAN APR JULY OCT DEC

TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs.

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DURATION (IN DAYS):

7-31

# OF ADVISORS

4-19 AVERAGE # ADVISORS:

9

TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs.

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# OF QUESTIONS:

2-43

PAGES OF TRANSCRIPT:

7-153 AVERAGE PAGES OF TRANSCRIPT:

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TAKEAWAYS: Some Conclusions from the Data

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1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is important

CONVENIENCE:

15* From Insights Suite HCP activity data in 2014

72%

% o

f Lo

gin

s D

uri

ng

ove

r 2

4 H

ou

r Pe

rio

d*

of HCPs participated in Within3 sessions during “gaps” in their busy work day.

CONVENIENCE:

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30%of HCPS used mobile devices to access Within3 virtual sessions.

SATISFACTION:

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* Feedback from Healthcare Professionals (HCPs) participating in Within3 virtual meetings in 2014

Agree NeutralDisagre

e

I found the online platform to be easy to use.

93% 6% 1%

The content and questions presented in this virtual advisory board session were appropriate and engaging.

99% 1% 0%

The ability to read and reflect on the posts of other advisors in the virtual advisory board is a benefit.

92% 6% 2%

The virtual advisory board allowed me to perform my role as an advisor effectively and efficiently.

90% 8% 2%

I would be interested in participating in a virtual advisory board again in the future.

93% 7% 0%

of HCPs wished to participate in future virtual advisory boards.

93%

TAKEAWAYS: Some Conclusions from the Data

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1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is important

TAKEAWAYS: Usage data did not support common “stereotype” myths.

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“I love technology!” “Huh?”

TAKEAWAYS: We saw similar participation levels regardless of age.

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Analysis by therapeutic area also yielded no significant differences in participation levels.

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TAKEAWAYS: Some Conclusions from the Data

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1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is important

Smaller numbers of questions per session promoted twice as much discussion.

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AVG HCP WORDS PER

QUESTION

> 5 QUESTIONS

701-5 QUESTIONS

140

100%

TAKEAWAYS: Some Conclusions from the Data

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1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is key

Moderators who took an active role during their virtual sessions drove 30% more feedback.

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AVG HCP WORDS PER

QUESTION ASKED

PASSIVELY MODERATED

54

ACTIVELY MODERATED

75

30%

Summary:5 Best Practices for Online Discussion sessions

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1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

5. Moderation is key

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QUESTIONS?