Presented by: Michael Tresh, Director of Product Management & Marketing, Viridity Software

How Efficient is Your Data Center? Getting Management Buy-In for New Projects When to Contact the Utility Company? What is the Typical Process for Getting a Rebate? Where to Start? What Metrics Matter? What Measures have Incentives? Baselining the Data Center Financial Flexibility

Traditionally, power, cooling, and utilization are monitored and managed separately by three primary groups in the organization.

◦ IT/ IS Management◦ Facilities◦ C-suite

Each dedicated to maximizing the data center and its assets, in addition to managing expense, but each coming at it from separate corners with very little, if any, inter-communications.

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Copyright © 2011 Viridity Software, Inc. All Rights Reserved

Find a structured way to identify and demonstrate shared benefits

◦ IT/IS management- Prevent outages. Restore control. Better overall management of data center.

◦Facilities management- Reduce power bill.

◦C-suite- Visibility. Cost Savings. ROI.

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Copyright © 2011 Viridity Software, Inc. All Rights Reserved

Desire to reduce operating cost Planning or following server consolidation In advance of major server refresh Room is very cold Serious hot spots UPS system needs maintenance HVAC or UPS is at end of useful life Not sure if vendor sales pitch is valid

*Contact utility company before starting the project

Contact Utility Company Baseline the Data Center Submit Incentive Application Pre-project Verification Implementation Post-project Verification Incentive check issued

Facility Efficiency CADE Impact

Deploy virtualization for existing and new demand

25-30%

Remove dead servers 10-25%

Introduce greener and more power efficient servers and enable power saving features

10-20%

Upgrade older equipment (non-virtualized)

10-20%

Reduce demand for new servers 10-15%

Facility Efficiency CADE Impact

Increase cold aisle temp, eliminate “dueling” cooling units, increase chilled water temp.

10-15%

Implement free cooling where applicable

0-15%

Reduce cooling loss through sealing cable cutouts, rationalizing cable plant

3-8%

Create data center energy dashboard to identify pain points

3-5%

Selectively turn off core components to increase remaining unit efficiency

3-5%

Develop baseline metrics (server, storage and network utilization)

Choose a metric: PUE, DCiE, CADE or CUPS

Measure and model projected energy savings

IT◦ Performance Based Initiatives◦ Server Consolidation, Virtualization (phasing out)◦ Measures recommended through efficiency studies◦ Custom Funding

Facilities◦ UPS Systems, PDUs◦ HVAC Measures, Cooling Optimization, CRACs, Chillers◦ Motors, Controls◦ Variable Speed Drives◦ Custom Funding◦ Lighting

In Row Cooling Hot Isle/ Cold Isle containment Improved HVAC and humidification control Airflow Improvements Free cooling and equipment controls High Efficiency UPS systems Chiller Upgrades

*Virtualization rebates are phasing out, some other software may be eligible.

Building a New Data Center?◦ Design consultation and/or assistance related to

energy savings is usually offered. Get help and get cash!

Retrofitting an Existing Data Center?◦ Many utility companies offer free

audits/assessments/modeling onsite or online. Some offer grants to help with these costs.

◦ Many utility companies offer commissioning services, incentives, or custom funding.

Server Load◦ Number of Current Physical Servers vs. Number that will be removed◦ Provide Asset List prior to Inspection (Include

Unique Identifier, i.e. SKU)

Understand IT and Facilities (HVAC, Chillers, CRAC units)

Measure◦ Measure Equipment and applications power consumption (idle/

loaded)◦ Measure efficiency of your data center◦ One-time refresh for more efficiency and capacity (IT/Mechanical)

Monitor◦ Power Consumption and Utilization◦ Temperature◦ Ongoing baseline for auditing

Manage◦ Servers◦ Cooling◦ Rebates◦ Ongoing “below baseline” savings

Reduce OpEx by decreasing power consumption and increasing cooling efficiency + Utility Rebates

Add cash to balance sheet with trade-ins and leases + Utility Rebates

Try new, efficient technology + Utility Rebates

Arizona Public Service (AZ) Data Center Rebate: http://www.austinenergy.com/energy%20Efficiency/Programs/Rebates/Commercial/Commercial%20Energy/dataCenter.htm

Commercial Power Saver Program: http://www.austinenergy.com/Energy%20Efficiency/commIndex.htm

Austin Energy (TX) Data Center Rebate: http://www.austinenergy.com/energy%20Efficiency/Programs/Rebates/Commercial/Commercial%20Energy/dataCenter.htm

Commercial Power Saver Program: http://www.austinenergy.com/Energy%20Efficiency/commIndex.htm

AVISTA Utilities (ID) PC Power Management: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/incentive_14.aspx

Business Energy Efficient Initiatives: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/default.aspx

AVISTA Utilities (WA) PC Power Management: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/incentive_14.aspx

Business Energy Efficient Initiatives: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/default.aspx Bonneville Power Administration (ID) PC Power Management: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/incentive_14.aspx

Business Energy Efficient Initiatives: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/default.aspx

Bonneville Power Administration (MT) Commercial Sector Programs: http://www.bpa.gov/Energy/N/commercial.cfm

Technical Services Request: https://secure.bpa.gov/EE_TechServiceProposals_Ext/

Bonneville Power Administration (OR) Commercial Sector Programs: http://www.bpa.gov/Energy/N/commercial.cfm

Technical Services Request: https://secure.bpa.gov/EE_TechServiceProposals_Ext/

Bonneville Power Administration (WA) Commercial Sector Programs: http://www.bpa.gov/Energy/N/commercial.cfm

Technical Services Request: https://secure.bpa.gov/EE_TechServiceProposals_Ext/

BC Hydro (British Columbia) Data Centre & Server Initiative: http://www.bchydro.com/powersmart/commercial/data_centre_and_server.html

Product Incentive Program: http://www.bchydro.com/rebates_savings/product_incentive_program.html

City of Palo Alto Utilities (CA) Commercial Advantage Program: http://www.cityofpaloalto.org/news/displaynews.asp?NewsID=471&targetid=139

Efficiency Vermont (VT) Data Centers & IT: http://www.efficiencyvermont.com/pages/Business/SavingEnergy/DataCenters/

Commercial Rebates: http://efficiencyvermont.com/pages/Business/HVAC/

Energy Trust of Oregon (OR) IT / Power: http://energytrust.org/business/incentives/Hospitality/equipment-upgrades/Software/it-power/

Business Program: http://energytrust.org/business/ Eugene Water & Electric Board (OR) Miscellaneous Equipment Catalog 2010:

http://www.eweb.org/public/documents/energy/MiscellaneousEquipmentCatalogWebsite.pdf

Business Program: http://www.eweb.org/saveenergy/business Idaho Power (ID) Easy Upgrade Program:

http://www.idahopower.com/EnergyEfficiency/Business/Programs/EasyUpgrades/default.cfm

Custom Efficiency Program: http://www.idahopower.com/EnergyEfficiency/Business/Programs/CustomEfficiency/default.cfm

Los Angeles Department of Water & Power (CA) Custom Express Program: http://www.ladwp.com/ladwp/cms/ladwp012689.jsp

Custom Performance Program: http://www.ladwp.com/ladwp/cms/ladwp008836.jsp

New York State Energy Research & Development Authority (NYSERDA) (NY) Flex Tech program: http://www.nyserda.org/programs/flextech.asp

Existing Facilities Program: http://www.nyserda.org/programs/Existing_Facilities/default.html

Oncor Electric Delivery (TX) Jay Brummett is the program contact:214.274.8092 – celljay.brummett@gmail.com

The Oncor program website is in development.

Pacific Gas & Electric (PG&E) (CA) High Tech Information: http://www.pge.com/mybusiness/energysavingsrebates/incentivesbyindustry/hightech/relatedinfo/

Business Computing: http://www.pge.com/includes/docs/pdfs/mybusiness/energysavingsrebates/incentivesbyindustry/businesscomputing_final.pdf

Customized Retrofit Incentives: http://www.pge.com/mybusiness/energysavingsrebates/rebatesincentives/ief/ Puget Sound Energy (WA) Business Energy Management: http://www.pse.com/SiteCollectionDocuments/business/4355.pdf

Commercial Rebates and Grants: http://www.pse.com/solutions/forbusiness/Pages/efficiencyComPrograms.aspx

Sacramento Municipal Utility District (CA) Business Rebates and Incentives: http://www.smud.org/en/business/rebates/Pages/index.aspx

San Diego Gas & Electric (SEMPRA) (CA) Energy Efficiency Business Rebates: http://www.sdge.com/business/rebatesincentives/programs/energyEfficiency.shtml

High Tech Rebates: http://www.sdge.com/business/rebatesincentives/programs/highTech.shtml

Snohomish County Public Utility District (WA) Rebates for PC Power Management: http://www.snopud.com/business/bizrebates/cipcpm.ashx?p=1130

Incentives for Existing Buildings: http://www.snopud.com/business/ciincent/ciretrofit.ashx?p=1576

Tacoma Public Utilities (WA) PC Power Management Rebates: http://www.mytpu.org/tacomapower/conserve-energy/conserve-in-your/equipment-rebates/office.htm

Business Incentives: http://www.mytpu.org/tacomapower/conserve-energy/conserve-in-your/Default.htm

Wisconsin Focus on Energy (WI) PC Network Energy Management: http://www.focusonenergy.com/Business/Commercial-Business/desktop.aspx

Business Incentives: http://www.focusonenergy.com/Incentives/Business/

XCEL Energy (CO) Data Center Efficiency: http://xcelenergy.com/Colorado/BUSINESS/PROGRAMS_RESOURCES/CONSERVATIONREBATES_INCENTIVES_BUSINESS/Pages/DataCenterEfficiency.aspx

XCEL Energy (MN) Data Center Efficiency: http://xcelenergy.com/Minnesota/BUSINESS/PROGRAMS_RESOURCES/CONSERVATIONREBATES_INCENTIVES_BUSINESS/Pages/DataCenterEfficiency.aspx