viren ppt nike
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NIKE CASE STUDY
PRESENTED BYVIREN PATEL
VIMAL SHARMAMAYANK PATEL
MEHUL PANCHAL
“ To be the world’s leading sports and fitness company”
COMPANY MISSION
• Nike is the U.S-based manufacturer of athletic shoes, apparel and sports equipment.
• Stock symbol: NKE (NYSE) • Annual revenue (2008): more than $18billion • Founders: Bill Bowerman, Philip Knight • Year established: 1964 (as Blue Ribbon Sports) • Industry: Sportswear/equipment • HQ: Beaverton, Oregon • President/CEO: Mark Parker • Staff: 30,200 • Products: shoes, apparel and sports equipment, accessories • Slogan: Just Do It!
About Nike
Nike’s Competitors
• Adidas• New Balance• Converse (prior to being bought by Nike in
2003)• PUMA• Sketches U.S.A• Timberland• Under Armour• K-Swiss
•Designed to make a connection to the consumer
•Seldom pitch the product directly or talk about product attributes
•Sometimes don’t even mention the company’s nam, featuring instead only the swoosh logo
•Seek to portray the core values of sport•Collaboration ads with another strong branded product, such as Apple iPod
Advertising Strategy
Advertising Strategy
Performance Equipments:• Bags• Socks• Sport Balls• Eyewear• Timepieces• Electronic Devices• Bats• Gloves• Protective Equipments
Footwear:• Running• Basketball• Soccer• Sport-inspired urban shoes• Children’s Shoes
• Product strategy• Several lines of athletic shoes and apparel• Product mix width consist of athletic shoes, apparel and sports equipment• Product mix depth, for example, in athletic shoes are basketball, running, baseball
etc.
PRODUCT
THERE ARE SOME TYPES OF NEW MODELS
Pricing strategy• Nike use market skimming pricing strategy • Product line pricing
PRICE
Price Rs.2195.00
Category: Shoes
Color: Black, White
Departments: Footwear
Gender: Mens
Material: Synthetic
Sole: PU Sole
Style: Football
Usage: Sports
Price Rs. 2200.00
Category Shoes
Heel Height Flats
Price Rs.2600.00
Category: Shoes
Color White
Departments Footwear
Gender Mens
Heel Height Flats
Style Laced, Cross Training
Usage Sports
Price Rs. 2940
Category Shoes
Color Black
Departments Footwear
Gender Mens
Heel Height Flats
Material Synthetic
Style Laced
Usage Casual,Sports
• Our members enjoy great benefits and personalized services, including:• FREE SHIPPING on orders of $100 or more* (excludes NIKEiD)• FREE RETURNS AND EXCHANGES on all orders*• Express checkout• Exclusive access to seasonal promotions and discounts• Ability to write product reviews• Save and Share your favorite products.• Easy order tracking• Fast Friendly and toll free No :1-800-806-6453.• E-mail a question : get reply with in 24 hours .• E-mail about exclusive member promotion
Promotion
Promotion strategy• Advertizing (repeat messages at low cost many times)• Direct marketing (through e-shop)• Public relations (sponsorship of Manchester United)
PLACEHeadquarters : Washington County, Oregon, United States
• Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States..
• Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia.
• Nike is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report.