Viral Marketing & Conferences

Viral Marketing & Conferences

• COMMUNITY NEXT

Viral Marketing & Conferences

• CONSUMER ELECTRONICS SHOW in Las Vegas

Viral Marketing & Conferences

• Clinton Global Initiative

• TWIISTUP– Several

listed sponsors on the side

– APOC here

Viral Marketing & Conferences

• TED Conference 2008 in Monterey, CA

Viral Marketing & Conferences• Once Upon a School• “I wish that you -- you

personally and every creative individual and organization you know -- will find a way to directly engage with a public school in your area, and that you'll then tell the story of how you got involved, so that within a year we have 1,000 examples of innovative public-private partnerships.” – Dave Eggers

•Dave Eggers TEDPrize Winner 2008

Viral Marketing & Conferences

• In one demo, Jeff Han shows off a high-resolution multi-touch computer screen that may herald the end of the point-and-click mouse. The demo, which drew spontaneous applause and audible gasps from the audience, begins with a simple lava lamp, then turns into a virtual photo-editing tabletop, where Han flicks photos across the screen as if they were paper snapshots.

TED Conference 2008

5 Signs Your Viral Marketing May Flop

• The people who hate you are louder than the people who like you.

• You don’t have something sexy, funny, controversial, or voyeuristic

• Message is too difficult to pass on• Your focus is on the tactic instead

of the strategy• Overselling and Overbranding

Rohit Bhorgava,Ogilvy PR

Final Point

• Viral Marketing is enhanced by network effects

• There are no better networks than conferences of like-minded individuals

• In order to be effective and contagious, it helps to be well-networked.

How to be viral

A product or service must:

• Exploit the motivations and behaviors of individuals

• Align with experiences and value systems

• Create motivation & desire to support product

• Scalability in the product