Group Members

Rupak choudhary 10

Nihar nautiyal 29

Sweta sharma 45

Shakti singh 47

Suraj singh 48

Puneet soni 55

CASE FACT

• VIP industry has sway for over two decades in the organised luggage market.

• Customers perceives value for money.

• Alfa is sold at much lower price. (VIP ecnomically price brand)

• Alfa sells 1.5 lakhs pieces a month.

• Market Research which shows that an average Indian family pulls out the suitcases merely for a outstation travel a few times a year.

• VIP has a wide range of market segment starting from Rs 295 to Rs 6000 a piece.

• Competition from the unorganised sector (hurts the company most.)

• This enables the unorganised sector to typically sell 20 times more than VIP.

• In the range of Rs1500(premium) the main competitor is samsonite.

• So the obvious tactics for VIP is to cut Distribution and logistic. Transportation. Advertising expenditure.

SWOT ANALYSIS

STRENGTHS

Brand Name

Asias no 1

2nd largest luggage manufacturer (in world after samsonite)

Market leader (60%mkt share)

Diversified product range (suitcase-purse)

Weakness

• Over employed organisation

• High inventory & Transportation cost

• No proper distribution channels

• No CRM

Opportunities

Tie-ups with European players (carlton & delsey carlton is the worlds 4’th largest mfg) so that they can catter the upper level segment

Untapped consumers in non metro cities.

Youth segment and executive class.

Threats

• Low demand Industry

• Competitions

• Price war

• Cannibalization that took place between V.I.P's premium range and the Delsey range

NEW FACE OF VIP

TARGETING WORKING WOMEN

NOW ALSO MFG LIGHT WEIGHT SUITCASE WHICH IS CATEERING UPPER SEGMENT MKT

BIZ CLASS & EXECUTIVES

EASY 2 CARRY

STRENGTHING THE DIST BY OPENING EXCLUSIVE SHOWROOMS

Tapping the lucrative European market.

Tie up with the French Co. Delsey

Acquired worlds 4’th largest co. Carlton for 20 Crores.

3 independent focus groups.

42 exclusive showroom across the country.

Available over 1300 retail outlets spread across 27

countries

NEW FACE OF VIP