VIP Industries : An Overview

Sudipayan BasuPGDM 2015 – 2017Calcutta Business School

Introduction

• VIP Industries Limited was incorporated in 1968. The first VIP suitcase was manufactured in 1971. Since then VIP industries has sold over 60 million pieces of luggage world wide.

• VIP Industries is the largest luggage brand in INDIA and ASIA. It is the 2nd largest luggage brand, globally.

• It has got more than 8000 retail outlets across INDIA and over 1300 retailers across 27 countries.

• Is the parent company of renowned brands like VIP, Skybags, ALFA, Aristocrat, Footloose, Carlton and Caprese

Vision

“To be the global leaders in the travel production business. To manufacture and provide travel utilities which are of high eminence, innovative and unique and enlighten our consumers to the joys of travelling”

Mission

“Building enriching partnerships, pride of leadership and delightful experiences by adding a spark of innovation to all that we do”

Core Competencies

• Entrepreneurship: Freedom to act and ownership of actions.

• Innovation: Successful creation, development and execution of new ideas.

• Meritocracy: A culture where performance matters.• Youthfulness: Energy, fun and undying enthusiasm.

Product Mix

BCG Matrix

Industry Analysis (Domestic)

Competition (Domestic)

Competitors:-• Samsonite & AT• Safari• Delsey• Others

SWOT Analysis

Strategy

Strategic Network

Blue Ocean Strategy

• Constant R & D, trend analysis and innovation• Introduction of price category and target market specific

brands• Introduction of trendy, light weight and efficient

products

Global Footprint

• VIP is now a global brand with presence in multiple countries

• VIP has registered offices abroad, in Dubai, Singapore and England

• Brands that VIP is competing against on the global frontier are Samsonite, American Tourister, Giordano, Delsey and many more

• VIP acts as marketing partner and franchise for global brands like Carlton and Caprese

P & L Statement

Market Analysis

Financial Ratios

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