vimosewa experience- insurance education
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Insurance education – The VimoSEWA Experience
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Self-Employed Women’s Association (SEWA)
SEWA - A trade union of 1.1 million women workers in the informal sector,
across 9 states of India.
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SEWA’s MAIN GOALS• Full Employment
• Work Security• Income Security• Food Security• Social Security
• Self- Reliance
SOCIAL SECURITY:
• Health Care• Insurance• Child Care• Housing
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The Need for Insurance at SEWAThe Need for Insurance at SEWARISK:
The poorest of women and their families face the most severe and frequent risks
Shocks lead families into greater poverty
Indebtedness largely linked to illness
In response to members’ demands, VimoSEWA established in 1992
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Specific Needs of our Members
• Life• Health• House and Assets (including micro enterprises)• Accident• Rainfall (Crop)
Current membership:Women: 65,815Men: 30,731Children: 22,364Total: 118,910
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VimoSEWA’s Basic Scheme
Women (Rs)
Men
(Rs)
Children
(Rs)
Premium 175 125 100
Life 10000 10000 -
Health 2000 2000 2500
House 10000 - -
Accidental death 40000 40000 -
Annual Family Premium : Rs. 400 or about US $ 9
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MarketingMarketing VimoSEWA VimoSEWA
1. Need-based, affordable products – bundled and unbundled– stand-alone health product– savings – linked product
2. Quality service – including cashless
3. Incentive-based “aagewans” (local insurance promoters)
4. Engaging non-SEWA insurance agents.
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MarketingMarketing VimoSEWA VimoSEWA
5. Claims distribution in public meeting
6. Intensive contact – individual, group meetings (including “gram sabha” – village meeting).
7. Marketing with other MF products and health care.
8. Appropriate marketing materials.
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Insurance and EducationInsurance and Education
1. Led by women, community-based – most effective
2. Education must go beyond marketing – include
financial literacy and health education
3. Insurance concepts are challenging – repeated inputs
required.
4. Education and capacity building must remain central.
5. Simple language, decentralised models – tailored to
local situation.
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Challenges
1. Insurance concept – not easy to grasp
2. Reaching the poorest
3. Linking health insurance with the public health system
4. Balance between social and business objectives
5. Viability
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Future Plans
• Scaling up – deepening, new areas
• Work with more MFIs, NGO partners
• Strengthening health education to reduce unnecessary hospitalisation
• Multi-state insurance cooperative