village business plan by mayank malviya & fiza hussain

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SUBMITTED TO :Management DepartmentCPU

SUBMITTED BY :Mayank Malviya& Fiza Hussain

UID: K12214 & K12366Course : B.Com & BBA

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Contents

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Introduction Geographical location & Demographic of AmthoonDescription of AmthoonAnalysis and Interpretation Of SurveyConclusion ( With Business Plan)Suggestions and RecommendationBibliography

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Amthoon is a village situated in Talera Block of Bundi district inRajasthan,The population of village is 363 so it is considered as small village,The area of Amthoon is 3km and this village suffered main problemof water supply because there is no river crossing this village and thereis only two tube wells which provide complete water supply in thisvillage which is quite not sufficient for this village.


Total geographical area of Amthoon village is 1.2 km2

It is the 14th smallest village by area in the sub district. Population density of the village is 300 persons per km2

Nearest town of the village is Bundi and distance from Amthoon village to Bundi is 28 km. Pin code of Amthoonvillage is 323021.The village is home to 363 people, among them 181 (50%) are male and 182 (50%) are female,There are 70 households in the village and an average 5 persons live in every family.

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THE ECONOMIC PROFILE OF THE VILLAGE•In Amthoon the main earning purpose is farming in that main crops are rice and wheat,•The monthly income of people is 3000 to 4000,•There is no other work for them to earn money

Cultural analysis of the village•Most of the population of amthoon is of Hindus,•Schedule tribe [ST] constitutes 1.10 % of population in village,•The language which they used to communicate is Hadoti.•The festival celebrate in village is Kajali Tej and Gangaur festival.

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Land laws implemented in village• The land laws which is implemented in amthoon are same as

Rajasthan,• In Amthoon 80% of house are of mud where as 20% houses are

well cemented and strong,• In 2002 they were promised that they will be getting land with

cemented house but till now there is no work started the government break their promise to do so which is not legal.

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Administrative Structure•Each Gram Panchayat covers a large village or a cluster of smaller villages So in Amthoon Gram Panchayat is establish in laxmipura,•The current party of amthoon village is “BHARTIYA JANTA PARTY”

Infrastructure Facilities•There is no railway and road ways facilities In Amthoon,•Transportation system which is problematic for the villagers and the outsiders also.

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Lack of education,Water scarcity,Problem of unemployment,Problem of development

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With analysis fact in survey we may develop a business plan which will help business to grow with development of village also,The business plan that may setup or establish in Amthoonwas wheat manufacturing

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1. Introduction of producta. Product introduction:-• This business plan is for manufacturing wheat in various type like

lok wan, farmy etc.• The main aim of this production is to directly buy and sold wheat

from farmer to consumer• This will increase employement as well as provide good facilities

to the farmer for selling its wheat easily• Our wheat seed are processed and packed carefully by our team of

professional in order to keep them clean and non contaminated at client end.


1. Introduction of productb. Production Process :-• The first step in this process comprises cleaning and scouring

after making the grain clean they are thoroughly washed and scoured,

• The next step is tempering, In this process a little water is added which toughens the bran and prevents its breaking up, so that it will flake out all in one piece,

• In the last the conditioned and tempered wheat is submitted to breaking grinding. Wheat is properly mannered and irrigated.


2. The Market

a. Market Analysis:-i. 4P :-I. Product- wheat manufacturingII. Price-50 Paise Per KgIII. Place- In AmthoonIV. Promotion- distributing pamphlets and mouth to mouth promotionii. STP :-I. Segmentation-divide various area of AmthoonII. Targeting :-The targeting Customer will be wholesaler near our

village.III. Positioning :- we try to position our product in market with good

brand.

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b. Customer Profile:- customer belongs to middle and lower class.

c. Sales Strategy :-•Define your target market,•Delivery Facilities,•Monitor

d. Distribution Channels:- first we take raw material from farmer than convert in finished goods after that we direct provide to whole seller

e. Competitor Analysis:- No competitor

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f. Environment Analysis:-I. SWOT Analysis:-i. Strength:- Monopoly in the market and we are offering low cost

for our service.

ii. Weakness:- Problem of skilled labour

iii. Opportunities :- We have more chance to earn profit and we will provide opportunity of employment to the people of Amthoon.

iv. Threats:- Farmer may not sold their crop to us and wholesaler may not buy.


f. Environment Analysis:-I. PEST Analysis:-i. Political:- The political scenario of Amthoon is good and

supportive to our business .

ii. Economical:- The economical condition of Amthoon is not good because earning capacity is not so good

iii. Social:- This factor do not effect our business .

iv. Technology:- The technological factor which effect our business is neutral because the technological changes are not continuous but when changes happen it is very much fastly and suddenly changes whole market.


g. Capital Requirements:-S.No. Details Amount

1 Land &Building 2,00,000

2 Thrashing Machine 1,50,000

3 Labour 50,000

4 Advertisement & Promotion 50,000

5 Other Expenses 50,000


h. Future Plan/ Strategy :-We like to develop our business in near villages for their development and expand our business slowly to other district also for this we will try to reduce our cost by charging the cost of extra facilities from customer


I. The government should focus on new enterprise an provide subsidies in village like transportation, health care, etc.II. The government should help people of village to adopt new techniques and provide training facilities to them.


We take all data which is used in this report by survey done by us and video were upload were on website:-https://m.youtube.com/watch?v=yGERh-A9IL0,Business Plan detail is taken www.google.com

https://m.youtube.com/watch?v=yGERh-A9IL0