ETHIVIKA S

VIKAS SETHIPORTFOLIO 2015

LIFESTYLE AND ACCESSORY DESIGN

VIKAS SETHILIFESTYLE AND ACCESSORY

DESIGN STUDENT

I am currently pursuing my masters degree in Lifestyle and Accessory Design from National Institute of

Design (Gandhinagar).I aspire to learn various aspects

involved in designing and its production. I love exploring

surfaces, textures and various materials. I am a quick learner

and looking forward to a platform to apply my knowledge and

experiment.

EDUCATION -

MASTERS DEGREE | From July 2013 to presentNational Institute of Design - Lifestyle and Accessory DesignGandhinagar (Gujarat)

BACHELOR DIPLOMA | From 2008 - 2012Indian Institute of Crafts & Design - Hard Material ApplicationJaipur (Rajasthan)

SCHOOL | From kindergarten till 2008D.A.V Public SchoolNew Delhi

GRADUATION PROJECT | From October 2015 to presentTLV Product Solutions (Foley Designs) - Home decor products with stoneBengaluru (Karnataka)

INTERNSHIP | From April - May 2014Mubhi Lifestyle (Studio ABD)Bengaluru (Karnataka)

DESIGNER | From July - May 2012-13Anantaya Decor (Ayush Kasliwal)Jaipur (Rajasthan)

DIPLOMA PROJECT | From Jan - June 2011Designwise Pvt. Ltd. (Mukul Goyal)Gurgaon (Haryana)

INTERNSHIP| From May - July 2010Michael Aram Inc.Noida (Uttar Pradesh)

NGO TRAINING | October 2008Kadam Haat (Kadam India)Kolkata (West Bengal)

EXPERIENCE -

CONTENTS

Jewellery Workshop

Leather Bag

Material and Surfaces

Trends

Craft Workshop

Form and Culture

Sustainable Design

Experience Design

ALLVAZE - Internship

ANANTAYA Home Decor

Diploma Project

Stone Project

Internship Terracotta Project

Metal Forging

NID - MASTERS

PROFESSIONAL EXPERIENCE

IICD - GRADUATION

Trends and Forecasting

JEWELLERYWORKSHOP

AIM

RESEARCH

ABOUT

To understand the jewellery making processes existing in India and creating your own theme based on the research which will lead to the final design prototype.

Worked on ‘Jewellery for well being’ by understanding the Indian traditional ‘Solah Sringar’. I combined the scientific meaning of ‘Flower of Life’ and the human meditative ‘Chakras’.

“Ajna” meaning summoning the sixth primary chakra in the body according to the Hindu mythology. This head adornment piece takes its inspiration from the concept of third eye (Anjna chakra) and flower of life which is a geometrical placement of circles. The pattern is inspired from the both the concepts and has been intricately carved out by hand bending of the brass metal.

LEATHERBAG

To understand the bag making processes existing and creating your own theme, swatches and surfaces based on the research which will lead to the final design prototype in leather.

Worked on the requirements of a college students belonging to upper middle class, so had to understand the requirements according to that.

Branche literally meaning trendy in French is a fashionable bag for a college going male. The upper flaps are made stiff using fusing material which gives it a classic look. The front pocket has a hand braided button to give it a personalized look. The design has been evolved keeping in mind the basic user requirements such as laptop, notebooks, i-pads etc. The leather used is brown colored vegetable tanned, which gives it a simple yet an appealing look.

AIM

RESEARCH

ABOUT

MATERIAL ANDSURFACES

To understand the material structures by exploring and experimenting with it and creating lifestyle product out of it.

The methodology undertaken was to choose a theme and experiment with various materials which represent it. I worked with undulating surfaces.

MORBIDO E ONDULATO meaning soft and undulating in Italian, this is a humble handcrafted seating for one, which would arouse curiosity and gain attention without being loud. A product designed for comfort, from the undulating surface created, this floor cushion would give the space a unique identity while fulfilling its function.

AIM

RESEARCH

ABOUT

TRENDS ANDFORECASTING

To understand the trends in the FOOD industry and based on it predicting future trends.

The methodology involved reading various articles and understanding the food related trends prevailing in the industry and also mapping the trends upcoming in the same arena.

Out of the brainstormed trends one trend (Relationship Weaver) was taken forward and worked with. The outcome was to publish a trend study, materials prevalent and colors to be used for the same trend.

AIM

RESEARCH

ABOUT

TRENDS

To understand the trends in the FOOD industry and based on it predicting future trends and creating a lifestyle solution based on it.

The methodology involved reading various articles and understanding the chosen trend (Relationship weaver). It required to understand in depth that how food can bind people together in todays modern world.

This Project was in continuation to the Trends & Forecasting, which aimed at emerging out with possible design solutions which will help the chosen trend to flourish more. RELATIONSHIP WEAVER, which meant that how in future food will act as a major bridge in connecting to other people and bringing them together catering to one’s social and emotional needs.

AIM

RESEARCH

ABOUT

CRAFTWORKSHOP

To understand the socio-cultural related aspects around a craft (bamboo in Madhya Pradesh) and its emergence and the current situation. Based on this designing a solution which will help the artisans.

The methodology undertaken was firstly doing the field research and then mapping the emergence of craft, activities and people related to it. This lead to the formation of a brief which ultimately resulted in a physical product.

BOOK DISPLAY STAND is a simple and a craft solution to displaying books in a library. The stand is meant for one book only and thus provides a comfortable slide in and the bamboo lends itself strong enough to hold the book in upright manner.

AIM

RESEARCH

ABOUT

FORM ANDCULTURE

To understand the socio-cultural aspects with respect to a form or an object, and also to understand its development and changes happened during the evolving years.

The object chosen was a ‘chulha’ (stove). This involved in extensive form study and the field trips. To understand the form development better we worked with the pre-historic era and understood the form evolution process and forces that lead to change it.

The journey was divided into two parts, one where we had to study the situations of the pre-historic man and understand the tool making process with resources available then, and the other was to study a form in the surroundings and understand the behavioural aspects of man and what forces lead to the changes in the same. The final outcome is the derived form for todays context. The solution of ‘chulha’ lends itself ann area for a variety of utensils to adjust.

AIM

RESEARCH

ABOUT

FORM INSPIRATION -

LOTUS TEMPLE

SUSTAINABLEDESIGN

As a part of international open electives i worked with sustainable design where we as a group worked on creating installations with waste materials.

The methodology involved us viewing various documentaries on how people all over the world are taking sustainable design to make a change. This also involved various class discussions, collecting materials and explorations.

The final installation was meant to marry naturalism and the installation itself. The installation was made with waste fabrics only.

RESEARCH

ABOUT

AIM

INTERNSHIP

To understand the industrial environment and the process followed in manufacturing and designing a product. The company i worked with was Studio ABD.

I was assigned two tasks, firstly i had to develop various craft themes for there existing product ‘alvaze’ a vase made in ‘channapatna’ craft, other was to derive color schemes for New York city and work with ‘channapatna’ craft.

The project lead me to visit the ‘channapatna’ village and work with the age old craft of lacquer wood. First concept is made by using old jewellery making techniques of Jaipur and the next one is made by playing the natural colors of ‘channapatna’.

AIM

RESEARCH

ABOUT

EXPERIENCEDESIGN

This workshop aimed at creating an experience and objects which will enhance the experience over all.

The course involved choosing a theme and exploring various forms and shapes which will define the experience altogether.

FREEDOM & ESCAPE was the theme according to which the space had to be designed. During the ideations and brain storming i came up with the concept of small personal observatory to view stars and other celestial bodies. The space has an outer structure, and a pedestal outside to jump in the space, and there is a star shaped table in the centre where the telescope can be kept. This whole setup would be placed in an open environment where a clear sky view is available.

AIM

RESEARCH

ABOUT

ANANTAYAHOME DECOR

Prior joining NID, I worked with Mr. Ayush Kasliwal under his brand of home decor products namely

ANANTAYA. I worked as designer and my responsibilities included coming up with new ideas for various craft clusters and

making the initial prototypes for production purposes. During my course i also handled some client projects which included

customization of some products and trophy design, products for given spaces and interiors.

These platters are inspired by the age old craft techniques of beaten brass and wood turning. The platters are simple yet handcrafted to fit in every home.

SURI PLATTERS

This collection uses intricate wood turning craft of Jaipur. The range includes a pen stand, tape dispenser and magnetic pin holder.

SULTAN DESKTOP RANGE

These lamps are made of banana paper stuck on the wire frame. These lamps provide a handcrafted beautiful look for a desktop.

TAZIA LAMPS

This felt tote is made by hand making process of wool felting. The pocket in front is merged on the surface by felting, thus involves no stitching at all.

FELT TOTE

This collection has hand engraved and enamelled cutlery. Made in brass, the hand done engraving gives it a very unique and a handcrafted look.

ENGRAVED

IICD

After my schooling I joined Indian Institute of Crafts & Design (IICD), Jaipur. After a year of foundation course i chose Hard Material Application as my specialization. During the course i

was exposed to various craft techniques and materials.

DIPLOMAPROJECT

To come up with a new collection for the brand ‘Designwise India Pvt. Ltd.’ (Mukul Goyal). The theme can be experimental and new.

I worked with various themes like ’bird of paradise’ flower, boat and crescent form of moon. The ideology was to marry simplicity and romanticism together and create a collection of tea light holders.

Mystic Collection aims at blending simplicity with romanticism. The motive was to create an interactive, calm and serene experience for the end user. The bird of paradise flower, boat and the crescent of the moon have been taken as the source of form inspiration.The idea of lighting a boat shaped votive and creating a wholesome experience which is soothing, blissful and rejuvenative seemed to be a very lyrical.

AIM

RESEARCH

ABOUT

INTERNSHIP

The research involved understanding the techniques involved (sand casting and finishing).

During the course of internship i worked on some additional product requirements in their existing collection. I worked on the vertical napkin holders for their collections. I also worked on the jewish washing cup, which was an addition to there collection of “Botanical Leaf”.

AIM

RESEARCH

ABOUT

To understand the industrial environment and the process followed in manufacturing and designing a product. The company i worked with was Michael Aram Inc.

STONEPROJECT

The research involved understanding the techniques involved with stone and material combinations if possible. This involved field visits and working with the artisans.

Bench - This garden bench is a 2-3 seater bench, where the idea was to make a seating comfortable and relaxing using various curves and also to make it visually light.Ushering Bowl - The idea was to highlight the handmade textures, and the hemisphere is tilted to an angle to make it more aesthetically pleasing during the day time as well.

AIM

RESEARCH

ABOUT

To understand the material stone (sandstone) and work with the artisans of ‘Sikandara’ (Rajasthan) to diversify there product range.

TERRACOTTAPROJECT

The research involved understanding the techniques involved with terracotta and material combinations if possible. This involved field visits and working with the artisans.

This is an Ushering Bowl inspired by the new arrival of the morning. The idea was to merge the concepts of ‘Rangoli’ and ‘Urli’ together in a product which can be used by anyone. The coil work done by hands on the outer walls is to give a more Indian handcrafted look.

AIM

RESEARCH

ABOUT

To understand the material terracotta and work with the artisans of ‘Dausa’ (Rajasthan) to diversify there product range and increase there livelihood.

METALFORGING

The research involved understanding the techniques involved with forging and material combinations if possible. This involved field visits and working with the artisans.

BUBBLE HOOKS - The ironsmiths of rural villages in outskirts of Jaipur are engaged in iron craft for generations. Most of the iron objects are made by hammering them into shape. Metal is made pliable by beating it in furnaces and giving it shape by using hammer and tongsThe intention of this artefact was to provide a sculptural yet a utility piece on the wall. The form is inspired by the coral fishes and the bubbles act as the hooks for the clothes. The fish and the bubbles have been made out of a single piece of iron.

AIM

RESEARCH

ABOUT

To understand the material Iron and hot forging method and work with the artisans of ‘Jaipur’ (Rajasthan) to diversify there product range and increase there livelihood.

THANKYOU