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V I K A R S H AI K H Email: vikarahmed@gmail.comMale, 29 Years Ph: +91 9052223950

WORK EXPERIENCE

Kirby Building Systems (Alghanim Industries), Kuwait & India Jun 2007 Presen t

Manager, Mark eting

Kirby is a leading manufacturer of Pre Engineered Steel Buildings (PE B) in Middles E ast& A frica (M E A ) and India, a subsidiary of Kuwait based A lghanim

Industries, a $2 Billion diversified conglomerate having 30 business entities employing 12,000 people across 40 countries.

Responsibilities involve gathering, analyzing and maintaining market intelligence, supporting senior management with marketing strategies

preparing and maintaining marketing budget, planning and implementing branding and promotional activities.

Worked closely with the senior management for strategy and business plan development and facilitated the discussions with

inputs on analysis of demand, competition, market trends and investments across industries in each country of MEA & India

Assessed and forecasted the demand supply gap for PEBs in each region. Successfully devised the scientific approach to

calculate market size in each region

Responsible for evaluating growth opportunities for business in new geographies and product segments. Developed early

recommendations for entry into EU markets and study report on potential of steel tower business

Responsible for developing and implementing Kirby Marketing plan , managing all activities like advertisements, press

releases, participation in exhibitions, organizing technical seminars and developing marketing literature like corporate brochure

prequalification documents and segment specific presentations Led the initiative for ensuring customer satisfaction by commissioning Customer Satisfaction Survey, analyzed the findings of

survey and implemented key initiatives based on the analysis

Achievements

Based on marketing analysis Kirby launched new product, Curved Beam, in the MEA markets and successfully entered EU

markets by establishing presence in Turkey

Successfully spearheaded the projects for Corporate Website and Corporate Video from concept to successful launch

Conceptualized, developed and launched quarterly company Newsletter which was distributed across more than 20 countries

Geometric Software Solutions Limited (GSSL), India Jul 2001 May 2005

Senior Software E ngineer

GSS L is a C MM I level 5 company providing software solutions in CA D / CA M/ CA E and Product L ifecycle Management (PL M) domain to globacorporations in mechanical industry.

Responsibilities included providing leadership and direction to the team involved in the software development, managing all aspects of the

project execution from requirement stage to the successful deployment, planning and implementing Best Business Practices in the project

to maximize return on investment for the client.

Led a 4 member team on project to integrate the constraint solver in sketcher module of ABAQUS, a CAE (Computer Aided

Engineering) software by Abaqus Inc. USA

Interfaced with client for specifications, design and implementation related discussions, defined and analyzed needs and

problems in consultation with department heads and provided day to day direction to the project from requirement to Go live

stage of software

Technical lead for 2 modules in the orthodontic automation project for ORMCO, USA. The project involved automated

custom design of dental braces based on 3D geometry of teeth of a patient

Achievements

5/ 5 Customer Satisfaction Index (CSI) from client on ABAQUS project

Consistently rated Excellent Performer (top 3%) in all the appraisals

Member, Best Performing Team, GSSL, 2002 for ORMCO Project

ICRA Management Consulting Services Limited Apr 2006 Jun 2006

Summer Intern

ICRA is an independent professional Investment Information and Credit rating agency and is an associate of M oodys Investors Service.

The project involved building a model for Long Run Marginal Cost (LRMC) pricing for Power projects in India

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Studied and analyzed LRMC based pricing methodology and developed a model for LRMC based tariff calculations for power

projects and demonstrated the application of it by using a case of Maharashtra state power plants

Awarded a Pre Placement Offer (PPO) to join as a Senior Analyst

EDUCATION

Indian Institute of Management, Ahmedabad Jun 2005 Mar 2007

WH U Koblenz, Germany (Exchange Term)

Master of Business A dministration CGPA 2.978/ 4.333

Government College of Engineering, Pune (COEP) Jul 1997 Jun 2001

Bachelor of Engineering (Mechanical) 69.5 %( Distinct ion)

ACADEMIC ACH IEVMEN TS

Awarded WHU Scholarship for the exchange program in WHU, Germany

Scored 720 (out of 800) in GMAT ( Graduate Management Admission Test) 2004

Ranked First in Mathematics in Maharashtra State HSC Board Exam,1997

19th in state in Maharashtra Talent Search Exam out of 80,000 students

OTHE R INTE RESTS

Travelling (more than 20 countries visited), organizing motorcycle trips, reading fiction, passionate about movies