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January Workshop Guide

From The BEST Growth Hub

and Ignite Business

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Contents

Introduction to Social Media – Page 3

Marketing: Make a Plan and Make a Splash – Page 5

Newsletters for SMEs – Page 7

PR Guru Bootcamp (Public Relations and Free Publicity) – Page 9

Build a Wordpress Website – Page 11

Getting Your Price Right – Page 14

Facebook for Business: Beginners – Page 16

Creating Cash Flow Forecasts – Page 18

Business Plan for Funding – 0

Book Keeping – Page 22

Appendix – Page 23

(Please note that in some cases workshops have been paired together at the same venue on the same day)

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Introduction to Social Media

Being held (please see www.ignitebusiness.org for more details or the appendix for address’):

12th January at Maldon CVS – 9:30-12:30

14th January at Southend Hive – 9:30-12:30

15th January at Harlow Enterprise Hub – 9:30-12:30

18th January at University of Essex (Colchester) – 9:30-12:30

Details:

In this practical 3 hour session, aimed at SMEs and start-ups, you will start gaining an understanding of which social media channels might work for your business and why. This will give a basic overview of the functions and possible results by looking at the options and statistics, examples of how some channels have worked well and not so well for certain types of business. However this workshop does NOT set up or train how to use. The course will be delivered by Ignite’s in-house trainer, Emma Milroy.

OUTCOME: you will gain knowledge of the different types of social media available, who the current users are and profile of some of those users, by understanding your own client this will assist in understanding whether that channel – e.g. twitter, instagram, Facebook, etc are suitable for you to use and time effective.

REQUIREMENTS: No previous social media experience required.

WIFI connectivity will be provided Free at the venue. This course is funded by BEST Growth Hub.CANDIDATE ELIGIBILITY:

On completion of this workshop you will be automatically referred to one of the BEST Growth Hub Navigators, who will be able to signpost you to further advise and any training that you might require.

Each individual may attend workshops up to a maximum of 20 hours in total. Each business can send a maximum of 2 members of staff on each course. In order to qualify for a place on the course, the employer/business must be based in Essex. Please note that the workshop may not take place if there are not a minimum of 10

attendees.BEST Growth Hub: BEST Growth Hub was launched in October 2015 to function as a ‘one-stop shop’ for business support such as: access to training, finance, marketing and local authority services. It aims to improve and simplify the Essex business support landscape and increase the overall take-up of business support. For more information please visit: www.BESTGrowthHub.org.uk

Emma Milroy: As one of Ignite’s in-house trainers, Emma’s prestige background in buying with one of the big corporates and the fact that she runs her own small business enables her to deliver with authority on a number of areas that will improve your company’s

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http://www.ignitebusiness.org/

performance. She has received glowing praise for leading workshops on subjects ranging from social media to time management and organisation. www.ignitebusiness.org [email protected]

Ignite Business: The team at Ignite has a diverse career history, which they unite to offer an award winning non-profit service for the local business community. With offerings such as start-up advice, business planning, virtual office, business coaching and workspace, to the business workshops you are aware of today, the company is proud to have been awarded this contract by BEST Growth Hub and of the opportunity to provide workshops for the county. www.ignitebusiness.org [email protected]

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Marketing: Make a Plan and Make a Splash


12th January at Essex Enterprise Centre (Clacton) – 10:00-13:00

14th January at Ingatestone and Fryerning Community Association – 10:00-13:00


20th January at The Old Courthouse (Thurrock) – 10:00-13:00

Details:

Whether you are a start-up or an existing business – you need a marketing planWhether you are launching a product or service or you simply want to sell more – you need a marketing plan

Do you REALLY know who your potential clients are?Do you REALLY know how much you should invest in social media/advertising/online marketing/branding/PR?Do you REALLY know how to keep your existing clients loyal?

If you fail to plan – you plan to fail!

This session not only focusses you on how to sell more but also helps you write your own marketing plan. A plan that you can use year after year.

Spend three hours with Sarah Brockwell from sarahBee marketing and leave with a head buzzing with ideas and your very own, brand new, shiny marketing plan.

This course is funded by BEST Growth Hub.

COURSE REQUIREMENTS: None

CANDIDATE ELIGIBILITY:



attendees.

BEST Growth Hub: BEST Growth Hub was launched in October 2015 to function as a ‘one-stop shop’ for business support such as: access to training, finance, marketing and local

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authority services. It aims to improve and simplify the Essex business support landscape and increase the overall take-up of business support. For more information please visit: www.BESTGrowthHub.org.uk

Sarah Brockwell: Sarah Brockwell founded the sarahBee marketing agency in 2010 after reaching the position of Head of Marketing for a large City firm. She has since won six countywide business awards in four years (including Essex Businesswoman of the Year 2013, Best New Company in 2010 and 2011, Best Business to Business Company in 2011, 2012 and 2014) and worked with over 800 entrepreneurs to help their businesses grow by getting their message out there. Keen to share her more than 20 years of professional experience in the industry and with a highly praised track record, Sarah has become a key workshop deliverer for Ignite Business. www.sarahbeemarketing.com [email protected]


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Newsletters for SMEs:


12th January at Maldon CVS – 13:00-16:00



18th January at University of Essex (Colchester) – 13:00-16:00

Details:

Creating a Business newsletter for print or electronic sending. The legal requirements of marketing your database, where to get your contacts from. Using an online system to generate newsletters – we will be demonstrating how to use MailChimp, setting up a template and sending using their free option.

OUTCOME: You will learn about what makes a good newsletter and at the end be able to use MailChimp.

REQUIREMENTS: No previous newsletter experience required, but you will need to set up a free MailChimp account before the workshop – don’t worry we will send you step by step instructions!

You need to bring a laptop, if you do not have one then please contact us as we have some spares, you will not be able to fully participate with a mobile or tablet device.

WIFI connectivity will be provided Free at the venue.

“A wonderful resource. I will recommend Ignite’s workshops to all of my business friends. Taught by an approachable, knowledgeable and lovely trainer – thank you.”

Keely (previous course attendee)


CANDIDATE ELIGIBILITY: On completion of this workshop you will be automatically referred to one of the BEST

Growth Hub Navigators, who will be able to signpost you to further advise and any training that you might require.

Each individual may attend workshops up to a maximum of 20 hours in total. Each business can send a maximum of 2 members of staff on each course. In order to qualify for a place on the course, the employer/business must be based in Essex.

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Please note that the workshop may not take place if there are not a minimum of 10 attendees.

BEST Growth Hub: BEST Growth Hub was launched in October 2015 to function as a ‘one-stop shop’ for business support such as: access to training, finance, marketing and local authority services. It aims to improve and simplify the Essex business support landscape and increase the overall take-up of business support. For more information please visit: www.BESTGrowthHub.org.uk

Emma Milroy: As one of Ignite’s in-house trainers, Emma’s prestige background in buying with one of the big corporates and the fact that she runs her own small business enables her to deliver with authority on a number of areas that will improve your company’s performance. She has received glowing praise for leading workshops on subjects ranging from social media to time management and organisation. www.ignitebusiness.org [email protected]


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The PR Guru Bootcamp


12th January at Essex Enterprise Centre (Clacton) – 13:30-16:30




Details:

How to gets lots of lovely free publicity for your small business Interactive session: create a PR plan Learn how to write a press release – and then learn what to do with it sarahBee marketing PR golden rules: Real, Relevant, Researched

This three hour session will fill your head with killer ideas for great PR. Remember, PR is FREE and if you can get your business featured regularly in the media, PR can both generate sales enquires AND give your business a huge amount of credibility.This session is run by Sarah Brockwell, Director of multi award-winning sarahBee marketing and PR.If you own a small business and want to try PR, instead of, or as well as advertising, then this session is a MUST DO.Above all, PR is fun – what’s not to like?

“I learnt so much and now we have a detailed PR plan ready to go. Would never have even considered this without Sarah. Thank you.”

Hazel (previous course attendee)

Note: This course was previously called ‘PR & Free Publicity’


COURSE REQUIREMENTS: None




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Sarah Brockwell: Sarah Brockwell founded the sarahBee marketing agency in 2010 after reaching the position of Head of Marketing for a large City firm. She has since won six countywide business awards in four years (including Essex Businesswoman of the Year 2013, Best New Company in 2010 and 2011, Best Business to Business Company in 2011, 2012 and 2014) and worked with over 800 entrepreneurs to help their businesses grow by getting their message out there. Keen to share her more than 20 years of professional experience in the industry and with a highly praised track record, Sarah has become a key workshop deliverer for Ignite Business. www.sarahbeemarketing.com [email protected]


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Build a WordPress Website


19th and 26th January at University of Essex (Colchester) – 9:30-16:00

20th and 27th January at Chelmsford – 9:30-16:00

Details:

A series of 4 x3 hour workshops over two days for people who want to create a wordpress website:

Why attend build a WordPress Website workshop?

For creative people who want a web presence they can manage and customise themselves. Suitable for first-time website creators

This workshop will enable you to choose your own hosting and provider to support your website, but all content is managed and created by you.

Please note, ecommerce/shops are not included in this workshop series, however once you create your site ecommerce can be added.

These workshops are limited to a maximum attendance of 8 people and spread over 2 separate days, to maximise your outcomes from this workshop.

What’s covered? – Session 1

1. Your website – what do you want it to do?2. What is a Domain Name3. Tips when Selecting a Domain Name4. What is hosting?5. Why use WordPress6. What is a good website design7. What is a good WordPress Theme


1. Your website – planning your site2. Pages vs blogs3. What are Widgets and Plugins4. Menus, how to create and change5. Images – sizing/layout/textHomework – creating content for your site (re-sizing and finding

copy write free photos), designing your menu and pages, branding, setting up a google analytics account

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1. Recap on your site and where you are2. Pulling your site together, pages and menus3. Pictures, slideshows and other content4. Optimising your site – adding Google analytics, the basics of SEO and Yoast5. Adding other content and social media links


1. Your website – does it do what you wanted2. Testing your site3. Additional functionality options4. Keeping your site up to date and backed up5. How to drive additional traffic to your site6. Continuing with your site

What do I need?

1. A wifi compatible laptop2. Hosting set up with WordPress already installed.3. (for example 1&1 Managed WordPress, Names.co.uk with WordPress installed, Godaddy

with wordpress hosting – contact us if you need assistance)4. Impulse theme already installed (contact your trainer for help)

What will I gain from attending?

After these workshops you will go away with practical skills and ideas of how to make your own website, with your first version incorporating the following pages: Home, about, contact and general info, you will also understand how to install and look for plugins, menu’s, pages and posts, how to maintain basic SEO for your site.

WIFI connectivity will be provided Free at the venue.This workshop is funded by BEST Growth Hub and will be led by Liz Storey.



Each individual may attend workshops up to a maximum of 20 hours in total. Each business can send a maximum of 2 members of staff on each course. In order to qualify for a place on the course, the employer/business must be based in Essex. Please note that the workshop may not take place if there are not a minimum number of

attendees.

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Liz Storey: As the CEO and MD of Ignite Business, a former business owner, the chair of a local town board and member of numerous other local and national boards, Liz Storey is well placed to lead workshops on a number of areas. She has a keen interest in everything to do with business and has made herself a valuable resource in everything from building a website to selling yourself and your products. www.ignitebusiness.org [email protected]


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Get Your Price Right



21st January at Harlow Enterprise Hub – 13:00-16:00


28th January at Corner House (Braintree) – 13:00-16:00

Details:

A 3 hour workshop for anyone who sells a product or service and wants to understand how margins and markups are worked out, enabling them to optimise their pricing.

Why attend Get your Price Right Workshop?

For people who want to understand how to work out their prices and reach an ‘optimum’ in maximising profits. Checking their markup/margins and understanding where an hourly rate fits in, maximising profits, minimising cost and how to scale it up

What’s covered?

1. Markup or Margin? What is the difference?2. How many hours = how much money?3. Costs that you need to take into account (Variable and Fixed)4. Purchasing goods for resale or consumables, ways to keep the costs down5. Value based pricing (eg call out fees)6. Market research & Your Competition7. VAT – the impacts8. Scaling it up

What do I need?

1. Examples of products you purchase and sell or services that you sell.2. Examples of your competitors pricing3. Calculator – we find a traditional calculator is easier than your smart phone!

What will I gain from attending?

After this workshop you will understand how to cost and then price a pro.

WIFI connectivity will be provided Free at the venue.This workshop is funded by BEST Growth Hub and will be led by Emma Milroy.CANDIDATE ELIGIBILITY:

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attendees.




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Facebook for Business – Beginners:



21st January at Harlow Enterprise Hub – 9:30-12:30


28th January at Corner House (Braintree) – 9:30-12:30

Details:

What is Facebook? Why use it? Who uses it? How do businesses use it?

In this practical workshop you will learn how to set up a business page, how to get liked, what to post and when and what the other options are for a business to get noticed.

OUTCOME: you will learn about the differences in pages, groups and profiles, be able to launch a business page with advice on how to get likes and build an audience.

REQUIREMENTS: No previous Facebook experience required, but you will need to set up your Facebook business page before the workshop – don’t worry we will send you step by step instructions!

You need to bring a laptop, if you do not have one then please contact us as we have some spares, you will not be able to fully participate with a mobile or tablet device.

WIFI connectivity will be provided Free at the venue. This course is funded by BEST Growth Hub and led by Emma Milroy.

“Very good course and I now feel much better about Social Media.”

John (previous course attendee)




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Creating Cashflow Forecasts


26th January at Saracen’s Head (Dunmow) – 13:00-16:00

27th January at Basildon Enterprise Centre – 13:00-16:00

Details:

Help make sure you can pay the bills!

A 3 hour workshop for anyone who runs or manages a small/medium enterprise and wants to understand more fully how to put together forecasts, their use as a management tool and how to get more out of their business.

Why attend Get your Price Right Workshop? For management/owners who want to get more out of their financials and be able to plan for the future, including growth and funding.

What's covered? What is a cashflow forecast Why have a cashflow forecast How to read/interpret Compile a Cashflow forecast Future forecasts and using actual figures to monitor Tips for making your forecast work

What do I need? Examples costs and income for your business A laptop that runs Excel although paper versions will be available

What will I gain from attending? After this workshop you will understand how to compile yourown version of a cashflow forecast, the benefits of using one and how to keep it up to date.




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Business Plan for Funding




Details:

A 2x3 hour workshop for existing businesses that will need a business plan to apply for funding or investment

Why attend Business plan for funding? For management/owners who need investment/funding for their business and will need to prepare a business plan (business plans are often forgotten after the initial start-up stage!)

What's covered? Why do I need a business plan Why funders use a business plan Personal and Business GoalsYou in your business Business relationships Market research and Customer experience Marketing plan Your USP’s Sales plan SWOT Analysis Budgets, cashflow and scaling/growth Business processes and the Law Action planning The funder/investor view

What do I need? Your existing business plan if you have one A laptop that runs word although paper versions will be available What will I gain from attending? After this workshop you will be able to complete your business plan to a professional standard with an understanding of how funders, finance companies and investors view plans.


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attendees.



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Book Keeping



27th January at Basildon Enterprise Centre – 9:30-12:30

Details:

Please see www.ignitebusiness.org for details.




attendees.



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Appendix - Venue Details

Venue:

Maldon & District CVS Unit 1A Benbridge industrial Estate Heybridge, Maldon, Essex CM9 4ER United Kingdom + Google Map

Venue:

Essex Enterprise Centre 1-2 Davy Road, Gorse Lane Industrial Estate Clacton-on-Sea, Essex CO15 4XD United Kingdom + Google Map

Venue:

The Hive Enterprise Centre The Old Central Library, Victoria Avenue Southend-on-Sea, Essex SS2 6EX United Kingdom + Google Map

Venue:

Ingatestone & Fryerning Community Centre 7 High Street Ingatestone, Essex CM4 9ED United Kingdom + Google Map

Venue:

Harlow Enterprise Hub Kao Hockham Building, Edinburgh Way Harlow, Essex CM20 2NQ United Kingdom + Google Map

Venue:

University of Essex Wivenhoe Park Colchester, Essex CO4 3SQ United Kingdom + Google Map

Venue:

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Waterhouse Business Centre 2 Cromar Way Chelmsford, Essex CM1 2QE United Kingdom + Google Map

Venue:

The Old Courthouse Orsett Road Grays, Essex RM17 5DD United Kingdom + Google Map

Venue:

Saracens Head White Hart Way Great Dunmow, Essex CM6 1AG United Kingdom + Google Map

Venue:

Basildon Enterprise Agency Samson House, Arterial Road Basildon, Essex SS15 6DR United Kingdom + Google Map

Venue:

The Corner House (Braintree) Market Place Braintree, Essex CM7 3HQ United Kingdom + Google Map

Phone: 01376 340770

Website: www.ignitebusiness.org

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