2204 INTERNATIONAL MARKETING…BOARD PRESENTATION

1. A VERY ATTRACTIVE FROM PAGE……..THE AUDIENCE MUST WANT TO READ IT OR LISTEN TO THE PRESENTATION……..CHANGE FOR BRANDING…BEING VREATIVE….BEING PROFESSIONAL

2. WHO WE ARE……ORGANIZATIONAL CHART………..SHOWING PICTURES………..CORPORATE ROLE AND TEAM MEMBERSHIP….ANOTHER CHANGE TO GRAB THE BOARD’S ATTENTION….CREATIVITY AND PROFESSIONALISM

3. BROAD OR SPECIFIC BUSINESS STATEMENT INDICATING THIS IS A PROFITABLE ENFEAVOUR FOR THE CORPORATION.

4. BUSINESS PUNCHLINE……………..WHY THE BOARD SHOULD TO LISTEN TO YOU

5. BRAZIL IS A VERY LARGE MARKET FOR OUR PRODUCT. IT HAS ALMOST 200 MILLION PEOPLE, IT HAS A SIMILAR CLIMATE TO GUYANA, IT IS NEXT DOOR AND OUR PRODUCT HAS A NATURAL MARRKET SEGMENT.

6. BEGIN THE STORY TELLING…………………..MARKETING RESEARCH (SCIENTIFIC ANALYSIS JUSTIFYING WHAT WE WANT TO DO)….LOOK AT THE LEXUS STORY…WE HIRED ATHE LEADING BRAZILIAN MARKETING RESEARCH FIRM TO ASSESS THE MARKET POTENTIAL FOR OUR PRODUCT PORTFOLIO AND WE WERE VALIDATED IN OUR PRODUCT AND ENTRY STRATEGIES.

7. OUR 4 Ps FOR THIS INTERNATIONAL MARKET ARE

Participating in customer service activitiesPromoting new ideas Improving in verbal/non verbal communication

Catholic churchUniversity of GuyanaOnline mediaFamily circle

PatientPassionateOptimisticSelf MotivatedArtisticReliableOrganized

Expensive and high qualityIntelligent, skilled and experienced

PRICE PRODUCT

PROMOTIONPLACE

8. OUR SWOT ANALYSIS INDICATED THAT OUR BEST ENTRY STRATEGY WAS TO BE A JV PARTNER WITH A DOMINANT BRAZIALIAN COMPANY.

WE HAVE A TERRIFIC PRODUCT THAT IS UNIQUE BUT WE NEED TO MINIMIZE OUR COSTS SO AS TO MAXIMIZE OUR PROFITIABILITY WHILE SEEKING STRATEGOIES TO DOMINATE THE MARKET.

9. WE ARE NEW TO THE BRAZILIAN MARKET AND OUR PEST ANALYSIS INDICATED WE WOULD NEED TO HAVE MARKET CREDIBILITY WHEN WE ENTRY THIS MARKET….WE THEREFORE NEED A PARTNER WITH MARKET POWER AS WELL AS A CAPTIVE CUSTOMER BASE

10. OUR ENTRY STRATEGY THEREFORE IS A JV WITH ONE OF THE LARGEST SUPERMARKET CHAINS IN BRAZIL. THEY HAVE 500 STORES AND COVER ALL 27 REGIOS OF BRAZIL

11. A JOINT VENTURE RELATIONSHIP IS BEST FOR OUR COMPOANY BECAUSE OUR PARTNER COMPLEMENTS OUR STRENGTHS AND OUR WEAKNESSES ARE THEIR STRENGTHS.

12. OUR TARGET MARKET IS ALL BRAZILAINS WHO NEED TO LOSE WEIGHT IN ALL REGIOS OF BRAZIL

13. OUR PRODUCT IS A WORLD BEATER…THERE IS NO COMPETITIVE MATCH AND WE WILL USE OUR PATENTS AND CORPORATE SECRETS TO MAINTAIN OUR STRATEGIC ADVANTAGE.

14. LOOK AT THE BENEFITS WE BRING TO OUR TARGET MARKET..

15. WE HAVE A COMPLETE PORTFOLIO TO MEET THEIR NEEDS FROM 6 AM IN THE MORNING TO BEDTIME AT NIGHT.

16. OUR ADVERTISING AND PROMOTIONAL PROGRAMS WILL ENSURE FAST MARKET SHARE GROWTH AND A STORNG BRAND IMAGE

17. WE WILL PRICE FOR VALUE AND POSITION OUR PRODUCT AS THE BEST IN THE WORLD .

18. Our MARKETIN STRATEGY IS TO SAY WE ARE THE “ROLEX” OF THE FOOD INDUSTRY. A FOOD MADE IN HEAVEN FOR THE “SMART AND HEALTH CONSCIOUS CONSUMER”

19. OUR PROFITS WILL ALLOW US TO ENTER NEW MARKETS AND OUR SHARE PRICE WILL BLOW THE ROOF OFF.

20. WE ARE A VIRTUAL MONOPLOY DURING THE FIRST THREE YEARS AND THEN WE WILL ADD NEW PRODUCTS TO OUR PORTFOLIO SO AS TO ALWAYS BE FAR AHEAD OF OUR COMPETITION.

21. WE WILL BE A CASH COW ON ENTRY AND A CASH COW 10 YEARS FROM NOW……AND WE WILL BE IN MANY MARKETS

22. THANK YOU FOR LISTENING TO OUR PLAN AND WE HOPE TO SEE YOU AT OUR LAUNCH IN SAO PAULO IN 2013

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