I. Lee y mira……..

España…..hoy día (source: http://www.latinorebels.com/2013/03/01/more-viral-videos-from-spain-coca-colas-happiness-atm/)

What is it with viral videos and Spain lately? Does the country, which is going through tough economic times, think that happy viral videos are the answer or is it just cynical exploitation? Last week we came across the “Here Comes the Sun” video filmed in a Spanish unemployment office (which we loved, by the way). And now we find the Happiness ATM, a Coca-Cola campaign that has also gone viral.

El Cajero de la Felicidad (source: http://news.msn.com/world/spains-atm-of-happiness-spreads-free-bucks-cheer-and-good-will)

Spaniards were delighted to learn they'd be receiving free cash, even if there was an altruistic hitch that came with the gift.

Free money? From an ATM? No way! you might say. That's a dream that'll never come true.

In Spain, for a fleeting few moments, that fantasy turned into a reality, when dozens of Spaniards were videotaped as they were treated to free withdrawals of 100 euros — about $130 — from the "ATM of happiness."

The cash machine experiment, created by advertising firm McCann Worldgroup Spain for Coca-Cola, turned into an advertisement for Coke's "Open Happiness" campaign, which asks consumers to enjoy life's simple pleasures, DigiDay reports.

"In the same era as bad banks," the ad tells viewers, "there is born an ATM of happiness."

There was a caveat to Coke's free cash, though.

"Only if you promise to share it," the ATM's screen read.

It then gave recipients suggestions on how they could divvy out their windfall: hiring a storyteller for neighborhood kids, buying diapers for a pregnant woman or playing basketball.

The ad conceded that while it couldn't track where all of the cash went, a few recipients decided to share their experiences. One man is recorded as he gives a new tricycle to a neighbor and two other winners are seen tossing basketballs onto a court with children. Another man is followed as he buys food for strangers, and a woman is photographed distributing diapers to women with young children.

Even more heartwarming, one man gives theater tickets to an elderly couple and another woman is brought to tears when a hired mariachi band plays at her door.

The timing is perfect for McCann and Coca-Cola's Spanish campaign. The nation is struggling  its way out of a recession, caused in great part by a 2008 property crash, and a 26 percent unemployment rate, which is more than double that for 16- to 24-year-olds (42 percent). At the end of 2012, according to the Spanish National Statistics Institute, nearly 6 million Spaniards were unemployed.

II. Busca estas palabras:

1. Suggestion ____________________2. Storyteller ____________________3. Shared _______________________4. Get _________________________5. Only _________________________6. Diapers _______________________7. You promise ___________________8. See more _____________________9. Neighborhood __________________10. Give _________________________

11. A bunch ________________________

12. Back __________________________13. Free __________________________14. They did

_______________________15. What (as a relative pronoun,

not a question word) _____________________________

16. Is born ________________________17. To share it

_____________________18. Open, uncap

_____________________19. Happiness

______________________20. Pregnant

_______________________III. En tu opinion, ¿Qué son las razones o los propósitos por este anuncio de Coca Cola?

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