view from the private sector hesa benchmarking july 2011 alan jenkins exec. vice president kaplan...
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View from the private sectorHESA BenchmarkingJuly 2011
Alan Jenkins
Exec. Vice President
Kaplan Europe
Agenda
Overview of Kaplan
Kaplan Europe
Benchmarking
University partners
Pathways
Open Learning
Kaplan is the largest division of The Washington Post and has grown from a small test prep provider to become one of the worlds largest diversified education companies
Overview of Kaplan
Kaplan serves over 1 million students each year from Certificates through to Masters programmes on -campus and online
• Established in 1938
• First European business in 2003
• 30 Countries
• 600 campus locations
• 33, 000 employees
• 150,000 students in Europe
Overview of Kaplan
Kaplan established a major presence in the UK in 2003. We have evolved from a specialist accountancy trainer to become one of Europe's largest diversified education companies. Vertical Customers Delivery Levels Principal
Countries
Accountancy & Tax
Domestic students
Full time campus
Masters UK – England, Scotland & Wales
Business & Management
Major employers
Part time campus
Bachelors Europe – Ireland & Spain
English Language
University partnerships
Online training Professional awards
Middle East – Abu Dhabi
Law International students
Blended learning
CPD Other - US, Australia, NZ
Engineering Government funded
Publishing Vocational training
Kaplan Europe
The way we benchmark is a function of the quality of data, the scale of our operations and our strategic aimsSometimes it is easy….e.g. UK ACA training
Vertical Customers Delivery Levels Principal Countries
Accountancy & Tax
Domestic students
Full time campus
Masters UK – England, Scotland & Wales
Business & Management
Major employers
Part time campus
Bachelors Europe – Ireland & Spain
English Language
University partnerships
Online training
Professional awards
Middle East – Abu Dhabi
Law International students
Blended learning
CPD Other - US, Australia, NZ
Engineering Government funded
Publishing Vocational training
Benchmarking
Aim• To maintain our position as
market leaders by achieving above average pass rates and high client satisfaction
External• Pass ratesInternal• Pass rates sliced and
diced by office, tutor, employer and delivery
• Multiple student & employer satisfaction surveys
In some other operations benchmarking is a challenge:
Benchmarking
Lack of external data sources in sufficient depth
No confidence in external data sources
Available data does not meet our strategic aims
Measurement issues both externally and internally
Lack of scale for effective internal benchmarking
Every business unit need some form of effective benchmarking to continually improve
Benchmarking
Strategic aims
Benchmarks matching our strategic aims are wide ranging meeting a range of educational, social and commercial targets including:
• Best employer
• Highest student satisfaction
• Market share • SEO ranking
We aim to build high quality, lasting partnerships with good universities.
A good university partnership for Kaplan means that the student, the university and Kaplan will benefit.
Kaplan will use some aspect of its expertise and scale to do something that meets student demand and the strategic aims of the university.
Before entering a partnership we seek to ensure:a) Strategic commitment at a senior
levelb) Collaborative and long term
approachc) Desire to work together to
maximise the student experience
University partnerships
Kaplan International Colleges partner with sixteen universities providing pathway programmes
Pathways
UK:• Bournemouth University• City University• Cranfield University• University of Glasgow• University of Liverpool• Nottingham Trent
University• University of Sheffield• Brighton University• Westminster University
UAE:• Institute of Applied
Technology
US:• North Eastern University • University of Utah
China:• Northern Consortium Partner
Australia:• University of Adelaide• Murdoch University
We have other University partnerships in the UK and globally on non pathway programmes
KIC looks at a range of indicators – external and internal
Pathways
Number of partners
Growth in student numbers
Nationality mix
Progression rates
Offer to registration
Our first UK partner was Nottingham Trent University which has been a success for the university, our students, UK HE and UK plc
Pathways
Growth in student numbers – CAGR of 38% since 2005
Student mix –Nationalities have increased to 46 from 13
Progression rates – CAGR of 72% - well ahead of intake growth
Offer to registration – Now running at 85% - 90%
Question Target Excellent/ Good
1. How do you rate your Student Adviser 85% 95%
2. How do you rate your Tutor 85% 92%
3. How do you rate the assessment feedback from your Tutor
85% 88%
4. How do you rate the learning platform’s performance 85% 92%
5.How do you rate the quality of your online learning materials
85% 88%
6. How do you rate the quality of your textbooks 85% 91%
7. How do you rate the usefulness of the seminars 85% 66%
8. How do you rate the performance of WebEx 85% 56%
9. How do you rate your overall experience 85% 86%
10. Would you recommend KOL to a friend or colleague 85% 90%
Open Learning
Kaplan Open Learning is a partnership with the University of Essex – It is online, data rich with few opportunities for external benchmarking
Data is reviewed regularly and reported either daily, weekly or monthly but compared to targets not benchmarks
• Tutor response• Student satisfaction• Class size
Academic support
Open Learning
Any questions?