Type survey: Public survey (Vinaresearch)

Age: over 16 years old

Respondents : 827

Location: Ho Chi Minh, Ha Noi, Da Nang, and other cities

Company: Online Market Research W&S Co.

New Released

No. 1-20-20111227-1-02

【REPORT】

Topic

Investigation Summary

Samples

「Vina research」is an online market research website operated by W&S Co with director Mr.Fujii Yoshio based

in Ho Chi Minh city. The website has implemented the survey "Vietnam traditional Tet holiday 2012" for all members coming from

many cities in Vietnam. Survey started from 25/11/2011 to 28/11/2011 with 827 respondents.

As many as 68.4% of respondents plan to go through New Year 2012 at their parent's house.

Most people plan to go through New Year holidays with their family in 2012 , accounted for 87.7% of choices.

During the traditional Vietnamese Tet holiday, top priority activities are "Visit grandparents and relatives"

(81.4%), "Eating and resting at home " (74.1%) , "Eating traditional foods" as Banh Chung and Banh Tet

(69.9%) .

On the traditional Vietnamese Tet holiday, top three activities that respondents feel most interesting are

"Receive lucky money", "Visit and bless everybody good lucks" and "Return to hometown", respectively 86.7%,

78.4% and 76.8%.

Customs that were most remained in Vietnamese family are " Giving lucky money", "Ancestor worship" and

"Eating traditional foods", accounts for 92.1%, 88.6% và 84.3% of the total selection of respondents..

Most people wish for a good health that accounted for 84.9% of those surveyed.

Among ages, there are differences of activities during Tet holiday and targets for New Year 2012.

Gender does not have effects on planning activities and targets for New Year 2012.

The most favourable places for traditional Tet holiday are "At home (at parent house)" (68.4%) and "Private house"

(23.1%). About 2.8% of respondents will spend their holiday at "Hotel and resort (Inbound travelling)" và 2.7% will

stay at "Relative house".

The least chosen places are "Hotel and resort (Oversea travelling)" and "Friends house", accounts for 0.5% evenly.

Q1. Where do you intend to spend your 2012 Tet holiday? [SA] <n=827>

Most people plan to go through New Year holidays with their family, accounted for 87.7% of choices.

87.7% of respondents plan to go through New Year holidays with "Family" (87.7%). Next are with "Friends" and

"Lovers", with the rate of 3.7% and 3.6%. The number of people plan to go through the Tet holiday with their

"Relatives" and "Alone" is lower, respectively 2.3% and 1.5%.

Q2. Who do you intend to spend your 2012 Tet holiday with? [SA] <n=827>

As many as 68.4% of respondents plan to go through New Year 2012 at their parent house, and 23.1% would choose

to stay at their own house.

Survey Result

2.1%

0.5%

0.5%

2.7%

2.8%

23.1%

68.4%

Other

Friends house

Oversea travelling (hotel or resort)

Relative house

Inbound travelling (hotel or resort)

Private house

At home (at parent house)

87.7%

3.7% 3.6% 2.3% 1.5% 1.2%

Family Friends Lovers Relatives Alone Other

Up to date, "Visiting grandparents and relatives" (81.4%), "Spend time at home leisurely" (74.1%) and "Eating

traditional food" (69.9%) are prefered activities on Tet holiday.

Besides, most of respondents also plan to "Give lucky money to relatives and children" (63.7%), "Visit friends or

colleagues house" (58.6%) and "Comeback to hometown" (55.4%).

Q3. What are you going to do on the 2012 Tet holiday? [MA] <n=827>

On traditional Tet holiday, most Vietnamese people prioritize for activities like "Visiting grandparents and relatives"

(81.4%), "Spend time at home leisurely" (74.1%) and "Eating traditional food" like Banh Chung, Banh Tet (69.9%).

1.6%

7.0%

11.1%

12.6%

27.4%

29.7%

30.4%

36.2%

40.7%

44.3%

55.4%

58.6%

63.7%

69.9%

74.1%

81.4%

Others

Oversea travelling

Join voluntarily activities

Inbound travelling

Visit boss house

Visit entertainments parks

Watching Tet films at cinema

Visit flower parks or flower roads

Make plan and targets for new year

Playing funny games for Tet

Comeback to hometown

Visit friends or colleges house

Giving lucky money to relatives and children

Eating traditional food

Spend time at home leisurely

Visiting grandparents and relatives

"Receiving lucky money" is still the top prioprity activitiy which is being interested by most of respondents with

66.9% of answers.

With the combined scale "Interesting-Really Interesting", there are three special activities that most respondents

feel interesting on Tet holiday. There are "Receive lucky money" (66.9%), "Visit and bless everybody good lucks"

(78.4%) and "Return to hometown" (76.8%).

The next interesting activities groups are "Eating traditional food", "Wearing new clothes" and Joining special

events and festivals, respectively 72.7%, 71.8% and 70.9% of total respondents.

"Using new calendar" (41.1%), "Watching special Tet films at cinema" (27.7%) or "Visit religious places" (26.6%)

are common activities on Tet holiday.

Q4. Judging the interesting activities level on Tet holiday as your favourite. [Matrix] <n=827>

7.4%

5.2%

5.8%

5.0%

41.1%

27.7%

24.7%

26.6%

25.0%

19.6%

20.6%

23.6%

23.3%

23.7%

22.1%

17.4%

18.4%

10.3%

52.5%

59.0%

63.4%

65.5%

68.8%

68.9%

70.5%

70.6%

70.9%

71.8%

72.7%

76.8%

78.4%

86.7%

Use new calendar

Watching special Tet films at cinema

Visit and rarely meet people

Visit religious places

Make plan and targets for new year

Travelling

Give lucky money

Watch special TV programs

Join special events and festivals

Wear new clothes

Eating traditional food

Return to hometown

Visit and bless everybody good lucks

Receive lucky money

not really interesting not interesting normal Interesting- Really interesting

Top traditional customs that most Vietnamese families still remain are "Giving lucky money", "Ancestor worship"

và "Eating traditional food" , accounts for 92.1%, 88.6% and 84.3% of respondents.

Survey result shows that:

Vietnamese nowadays still remains traditional customs such as "Giving lucky money", "Ancestor worship",

"Eating traditional food" , respectively 92.1%, 88.6% and 84.3% chosen respondents.

"Visit relatives at the first day of New year" (81.5%), "Display 5 fruit tray" (79.3%), "First appropriate caller of the

house" (76.5%) và "Decorate house by traditional flowers" (75.5%) are the next popular activities on Tet holiday.

The least remaining customs are "Buy salt or gold" and "Do New Year wish in order: bridegroom's family, bride's

family, teachers house", accounts for 33.3% and 32.9%.

Q5. Which customs on Tet holiday that you and your family still remain?

[MA] <n=827>

1.0%

32.9%

33.3%

64.6%

64.9%

68.2%

74.7%

75.5%

76.5%

79.3%

81.5%

84.3%

88.6%

92.1%

Others

Buy salt or gold

Do New Year wish in order

Visit religious places

Pick the spring buds

Do not sweep the floor of the house

Do not have an argument or angry at anybody

Decorate house by traditional flowers

First appropriate caller of the house

Display 5 fruit tray as "Cầu vừa đủ xài"

Visit relatives at the first day of New year

Eat traditional food

Ancestor worship

Giving lucky money

Q6. What is your purpose/target for year 2012? [MA] <n=827>

"Getting good health" is the biggest expectation of many Vietnamese people in New Year (84.9%)

84,9% of respondents would like to "Get good health" in New year.

82.5% wish for "Happiness life" and 78.2% of respondents set target of "Saving money" in 2012.

The next priority targets and expectations are "Have new-friends/relationships" (63.6%), "Personal characteristics

fullfillment" (54.9%), "Achieve high academic results" (52.5%) and "Thriving business/get success in business"

(51.6%).

Only 2.1% respondents do not set any target for New year.

1.7%

2.1%

23.7%

25.6%

27.7%

33.5%

33.5%

37.1%

44.3%

51.6%

52.5%

54.9%

63.6%

78.2%

82.5%

84.9%

Other

Have no target

Buying new house

Oversea travelling

Able to find lovers

Inbound travelling

Able to find jobs/new jobs

Buying new motobikes/cars

Being promoted or increase salary

Thriving business/get success in business

Achieve high academic results

Personal characteristics fullfillment

Have new-friends/relationships

Saving money

Have fun everyday

Getting good health

Age and planning activities on traditional Tet holiday.

Besides some activities like "Visiting grandparents and relatives", "Spending time at home leisurely", "Eating

traditional food", there are some differences between these following agegroups:

Agegroup 16_30: pays more attention to the "Make plans and targets for new year" than those over 31 years old.

Agegroup over 31: the three priority chosen activities during the holiday period are "Visit boss house","Oversea

travelling" and "Giving lucky money to relatives, childrens".

100.0%

38.3%

41.4%

60.2%

64.3%

65.0%

66.8%

67.0%

67.2%

68.0%

70.9%

72.6%

75.0%

78.0%

78.3%

80.4%

61.7%

58.6%

39.8%

35.7%

35.0%

33.2%

33.0%

32.8%

32.0%

29.1%

27.4%

25.0%

22.0%

21.7%

19.6%

Others

Visit boss house

Oversea travelling

Giving lucky money to relatives and children

Visit friends or colleges house

Playing funny games for Tet

Comeback to hometown

Eating traditional food like "Banh chung" and

"Banh tet"

Visiting grandparents and relatives

Spend time at home leisurely

Watching Tet films at cinema

Visit flower parks or flower roads

Inbound travelling

Visit entertainments parks

Join voluntarily activities

Make plan and targets for new year

16_30 age Over 31 age

Overall, there are no major differences of the traditions and practices remained by most families between regions.

During Tet holiday, Vietnamese families in Hanoi, Ho Chi Minh City and Da Nang still keep the customs as "

Giving lucky money," "Ancestor worship", "First appropriate caller of the house," "Visiting relatives at the first day

of New year"," Display five fruits tray ","Decorate house by apricot and peach blossom flowers"...

Particularly, in Hanoi, the customs of "Buy gold or buy salt" at the beginning of the year to wish for good lucks

and prosperity for the whole year is more common than in Ho Chi Minh and Da Nang City.

Gender and planning activities on traditional Tet holiday.

There is no big different between male and female in planning activities during Tet Holiday.

Areas and the traditional customs on festival day.

81.8%

71.7% 70.3% 63.5%

60.4% 57.3%

43.6% 40.3% 32.4%

29.3% 27.3% 25.7%

11.3% 11.3% 6.2% 1.4%

81.0%

76.6% 69.5%

63.9% 56.8%

53.4%

44.9%

41.2% 40.0%

30.2%

27.6%

35.1%

13.9% 11.0%

7.8% 1.7%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

140.0%

160.0%

180.0%

Male Female

94.8% 89.7% 92.7%

91.7% 85.6% 90.0%

86.9% 67.4% 78.2%

85.3% 80.0% 75.5%

83.8% 74.9% 81.8%

80.7% 85.9% 89.1%

76.5%

73.8% 72.7%

75.2%

76.7% 71.8%

74.0%

65.6% 60.0%

70.6%

58.7% 70.0%

65.1%

63.6% 66.4%

50.2%

19.2% 30.0%

39.1% 29.5% 29.1%

Ha Noi Ho Chi Minh Da Nang

Others

Do New Year wish in order: bridegroom's family,

bride's family, teachers house

Buy salt or gold

Visit religious places

Pick the spring buds

Do not sweep the floor of the house

Decorate house by traditional flowers

Do not have an argument or angry at anybody

Eat traditional food

Display 5 fruit tray as "Cầu vừa đủ xài"

Visit relatives at the first day of New year

First appropriate caller of the house

Ancestor worship

Giving lucky money

Ages and targets in the new year.

Survey results show that:

Each age group will have different priorities toward individual targets in the New year 2012.

For the age group 16_20: in comparision to the other three agegroups, the most three obvious difference

priorities are "Achieving high academic results", "Have new friends/relationships" and "Personal characteristics

fullfillment".

For the age group 21_30: beyond the objectives "Getting good health" and "Have a happiness life", the target of

"Being promoted or salary increase" are most set for the New year 2012.

For over 40 age group and 31_40: there are four goals and priorities set out in comparison with other age groups

as "Getting good health", "Thriving business", "Buy new car/motorcycle" and "Being promoted or salary increase".

50.9%

91.6%

86.5%

86.5%

83.4%

85.3%

79.7%

82.0%

81.7%

84.9%

74.3%

81.5%

74.3%

83.1%

36.5%

46.6%

68.3%

78.7%

36.0%

57.1%

72.4%

32.0%

46.2%

79.7%

73.0%

49.1%

29.3%

44.0%

50.0%

50.0%

38.3%

20.9%

41.9%

36.0%

59.5%

63.5%

49.4%

36.5%

43.8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Over 40years old

31_40 yearsold

21_30 yearsold

16_20 yearsold

Achieve high academic results Getting better health/fitness

Have fun everyday Saving money

Have new-friends/relationships Personal characteristics fullfillment

Able to find lovers Inbound travelling

Thriving business/get success in business Able to find jobs/new jobs

Buying new motobikes/cars Oversea travelling

Being promoted or increase salary Buying new house

Have no target Others

v Gender

v Marital status

v Children status

63.0%

37.0% Not married

Married

66.7%

33.3%

Non-Children

Have Children

50.4% 49.6% Male Female

v Area

v Recent living place

Contact Info:

W&S Co., Ltd

31C Ly Tu Trong St., Ben Nghe Ward, District 1, HCM city.

Tel: (08) 38 223 215 Fax: (08) 38 223 216

E-mail: info@vinaresearch.jp

47.2%

39.5%

13.3%

Ho Chi Minh

Ha Noi

Da Nang

1.2%

2.3%

18.1%

28.4%

49.9%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Others

At relative house

At private house

At renting house or domitories

At family house

The copyrights of this report belong to W&S market research company. The results of this

survey can be publicly used, but must be cited and sourced from Vinaresearch. In the

circumstance of using the table and graphs from results of this survey, the data at the source

must be clearly stated and based on survey results collected from Vinaresearch