Q&Me is online market research provided by Asia Plus Inc.

Popular mobile app and user analysis in VietnamAsia Plus Inc.

Objective

Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to

what apps are indispensable for those who live in urban area of Vietnam.

The survey was conducted to about 600 male & female among 18-39 years

old in HCM & Hanoi.

Media spending hours (TV / Internet)

27% 28% 27% 25% 25%32% 28% 27% 23%

32%

88% 88% 88% 92% 88% 85% 87% 89% 86% 90%

54% 52% 56%61% 57%

45%53% 55%

50%58%

Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C

People watching TV more than 2 hours/day People using internet 2 hours/day and more

People using internet 4 hours/day and more

Vietnamese in urban area spend much more hours for internetQ. How long do you watch TV a day / spend internet a day?

“What are the 3 apps that you use the most?”

Popular mobile application

Facebook (84%)

M=80% F=87%

No.1Zalo (58%)

M=52% F=64%

No.2

YouTube (17%)

M=20% F=15%

No.3

Messenger (12%)

M=13% F=11%

No.4Gmail (9%)

M=9% F=10%

No.5

Lazada (8%)

M=8% F=8%

No.6

Instagram (7%)

M=6% F=8%

No.7

Chrome (7%)

M=9% F=5%

No.8

Shopee (6%)

M=4% F=8%

No.9

Viber (5%)

M=4% F=5%

No.10

Q. Please name 3 applications that you use spend use the most.

Youth are with YouTube and Instagram

22%

16%

13%

18-24 25-29 30-39

YouTube and Instagram gather popularity among 18-24 age group

13%

4%3%

18-24 25-29 30-39

Social usage and email

89%

51%

83%

59%

77%

66%

Facebook Zalo

18-24 25-29 30-39

Facebook is more for the youth, while Zalo is more for elderly.

Email for adultEmail is used for the elderly group more. Less usage among 18-24 years old

6%

11%12%

18-24 25-29 30-39

Key findings : EC apps usageFacebook is more for the youth, while Zalo is more for elderly. Email is used for the elderly group more

16%13%

19%

10%

22%19%

21%

11%

8% 8% 8%3%

9%12% 10%

5%

6% 4%8%

4%

10% 3% 8%

4%

3%2%

3%

2%

2%3%

3%

2%

Total Column2 Male Female Column3 18-24 25-29 30-39 30-40 high social users

low social users

Lazada Shopee Others Online shopping

Key app user profile: Facebook

84%

80%

87%89%

83%

77%

83%85%

87%

81%

Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C

Generally popular regardless of the profile. Higher popularity in female.

Key app user profile: Zalo

58%52%

64%

51%

59%

66%61%

55% 53%

62%

Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C

The ratio of using Zalo higher at female and elders.

Key app user profile: YouTube

17%

20%

15%

22%

16%

13%

18% 17%

23%

12%

Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C

The ratio of using YouTube higher at male & youngsters.

“What are the apps that you installed recently and would like to recommend others?”

App that Vietnamese recently likesShopee (9%)

No.1

• Online shopping app

• Download: 5m• Rating: 4,1/5

(47.777 persons)

Grab (7%)No.2

• Travel app• Download:

50m• Rating: 4,5/5

(1.220.134 persons)

Lazada (7%)No.3

• Online shopping app

• Download: 50m

• Rating: 4,2/5 (1.232.488 persons)

Mocha (7%)No.4

• Message app• Download: 5m• Rating: 4,3/5

(94.607 persons)

Momo (5%)No.5

• Payment app• Download: 1m• Rating: 4,2/5

(21,974 persons)

Q. Please name applications that you installed within 30 days and would like to recommend it. (excluding the ones that are already mentioned in the apps that are used mostly)

AUDIENCE PROFILE

Respondent profile (N=579)Gender

Male, 49%Female, 51%

18-24, 35%

25-29, 34%

30-39, 31%

Age

HCM, 47%HN, 53%

City

Household income

9%

21%

20%

22%

28%

Under 4,000,000 VND

4,000,000 - 9,000,000 VND

9,000,001 - 14,000,000 VND

14,000,001 - 20,000,000 VND

Above 20,000,000 VND

Q&Me – About Online Market Research Services

Our SolutionSurvey is conducted via mobile phone and the data is processed real-time

Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving

real-time analysis

Superb real-time analysis for flexible and accurate data collection

1/3 of the competitor pricing

Our Advantage: Direct Panel ManagementOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6%4%3%3%

47%

HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Process for the quality assurance

Questionnaire based on the exact profile

• Refined and very derailed database panel

Take out users with irrelevant replies

• Remove Fake questions hit users

• Remove Contradicted answer users

• Take out straight answer users

Take out speed users

• We count the average median time and take out those who are less than that

Manual check by the experienced researchers

• Our experienced researchers will check the relevance as well as open comments

Re-assortment of panelist priorities

• Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.

Online is considered to be “cheap and bad” in general. Q&Me providesseveral methods providing data with quality

FACT CONSISTENCY SCORE

97%

THOUGHT CONSISTENCY SCORE

91%

STRAIGHT-LINER/ FLAT-LINER SCORE

89%

SPEEDERS SCORE

97%

QUALITY CHECK SURVEY SPECIFICATION

N (Sample size) 300

IR (Incident rate) 100%

LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

THE RESULTS

Overal score 93.5%

Average scorein the industry

73%

(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.

Our quality score by SSI

Evaluation for our quality assurance

Contact Us

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