videosurveyor (georgia tech)
DESCRIPTION
First draft of our final presentation for I-Corps program.TRANSCRIPT
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Video Surveyor
Converting video into usable geometry
Construction
Home Owners
![Page 2: VideoSurveyor (Georgia Tech)](https://reader036.vdocuments.site/reader036/viewer/2022081404/5596a2781a28ab703e8b4635/html5/thumbnails/2.jpg)
Video Surveyor
Converting video into usable geometry
Construction
Home Owners
Spoke to
102 Customers
![Page 3: VideoSurveyor (Georgia Tech)](https://reader036.vdocuments.site/reader036/viewer/2022081404/5596a2781a28ab703e8b4635/html5/thumbnails/3.jpg)
Team VideoSurveyor
Ioannis Brilakis, PhDAssistant Professor
Principal Investigator
Habib FathiPhD Candidate
Entrepreneurial Lead
Stacy ScopanoBusiness Development Manager for Construction at Autodesk
Mentor
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Initial business concept
Inexpensive, easy to use video-based surveying technology to replace tape measurement
$17.9 B
~ $8-10 B
$20 M
Total available market:Roofing industry in the US
Target market:Roof surveying
Served available market:Roof construction or renovation
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Business model canvas – week 1
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What we did…
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What we did…
• Hypothesis
• Measurements of well-defined edges
• Contacts
• General contractors
• Claim investigation
• Building owners
• Findings
• Measurements are valuable but the ability to provide that for arbitrary
points is of higher value
• 3D point clouds for documentation and archiving also provide major values
• Cm level accuracy is appropriate for quick estimation and quality control
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What we found…
OR
Hardware
Captured video (left and right view)
3D point cloud
Length measurement
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Construction project ecosystem
Pre-Project Phase
Planning & Design
Contractor Selection
Project Mobilization
Construction Phase
Closeout & Handover
Maintenance & Operation
As-Built study [retrofit projects]
Bid Phase
Construction Estimation
[multi-contractor]
DESIGN:
CONSTRUCTION:
architect
consultants
General Contractor
Trade Crews
Owner / Operator
- Visualization & documentation- Archiving
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Flow of retrofitting process
Identify Performance
Requirements
Inspect Existing
Structure
Evaluate the Performance
Retrofit?
Select an Appropriate
Method
Evaluate the Performance
Implement the Retrofit
Method
As-Built Documentation
& Archiving
Decision Making:
CONSTRUCTION: Yes
Conceptual Phase
- Visualization- Archiving
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Business model canvas
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What we did…
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What we did…
• Hypothesis
• Generating 3D point cloud Vs. measuring well-defined edges
• Revenue stream: monthly subscription & charge per use
• Contacts
• General contractors
• Home improvement & renovation
• 3D imaging & scanning
• Photogrammetry
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What we found…
• Not just point cloud, but a tool that helps in decision making
• Value proposition
• 3D point cloud offers higher value
• Our competitor = photogrammetry
• VideoSurveyor Vs. photogrammetry
• Eliminate the need reference measurement
• Easier data collection
• Guide data collector & interactive visualization
• More accurate results
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What we found…
• Test pricing
• Monthly subscription: ~$2,000
• Charge per use: depends on the specific application
~$25-50 for subcontractors
• How our competitors price
• Sell standalone software + hardware (if any): ~$10,000 – 40,000
• Freemium: advertising other products that use the information as
input
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Our revenue model
• Construction: project-pricing
Standalone software
Charge the contractor monthly
(~$2,000)
Bill the project
• Home repair/renovation: e-commerce
Server (SAAS)
Upload video
E-commerce transaction
3D model & Content selection
List of local contractors
Vendor fee
Job order
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Business model canvas
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What we did…
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What we did…
• Why do we need partners?
• Not just a point cloud, but a tool that helps in decision making
• Hardware
• Key partner
• Camera and lens manufacturer (40-50% cost reduction)
• Augmented reality
• Non-competitors (HomeDepot, Whirpool, Amazon)
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What we found…
• Augmented reality
• Significant market potential exists for a combined technology
• Reality data capture using our technology
• Augmented data on a built environment and/or individual objects
• Use case 1: visualizing as-built information of covered or buried
parts of buildings/infrastructure
• Use case 2: visualizing an environment after improvement or
renovation
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Market size
$30 billion*
~$5-10 billion
~$300 M
Total available market:Visualization, documentation, and Measuring industry in the US
Served available market:• Construction & retrofit• Homeowners• Insurance
Target market:Quick estimation with cm level accuracy
* KPMG Construction Industry 2011 Annual ReportAssume 0.5% share of total construction spent
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What’s next…
• Minimum viable product
• 3D point cloud + augmented reality
• The PI and Lead are forming a company
• Seek seed funding from investors, SBIR, etc.
API Website & Server Smart Phone App