Lessons in Lessons in

Social MediaSocial Media

CB Social met with marketing and

CB Social met with marketing and

talent acquisition leaders from Liberty

talent acquisition leaders from Liberty

Tax, ADP, and Sodexo to get their

Tax, ADP, and Sodexo to get their

perspective on using social media to

perspective on using social media to

connect with candidates and

connect with candidates and

customers.customers.

>> Watch videos

>> Watch videos

Where

to S

tart

Where

to S

tart

Ready to take your first

Ready to take your firststep into social media?

step into social media?Hear what some social

Hear what some socialmedia leaders have to

media leaders have tosay about how they

say about how theydeveloped a strategy.

developed a strategy.

Cre

ati

ng a

Polic

y

Cre

ati

ng a

Polic

y

Guidelines can help

Guidelines can helpemployees communicate

employees communicateeffectively via social

effectively via socialmedia. media.

What should be included

What should be includedin a social media policy?

in a social media policy?

Gain

ing

Gain

ing

Inte

rnal B

uy-In

Inte

rnal B

uy-In

Getting internal buy-in is

Getting internal buy-in is

essential in establishing a

essential in establishing a

social media community.

social media community.

Who should be involved in

Who should be involved in

your social media strategy?

your social media strategy?

Prepari

ng

Prepari

ng

for

Ris

ksfo

r R

isks

Learn how social media

Learn how social mediacan play a part in

can play a part in customercustomerservice and researching

service and researchingyour brand's perception.

your brand's perception.

Managin

g

Managin

g

a C

om

munit

y

a C

om

munit

y ADP and Sodexo

ADP and Sodexodiscuss ownership of

discuss ownership ofsocial media sites.

social media sites. Who will your key

Who will your keyplayers be?players be?

More

Vid

eos

More

Vid

eos

Want more Want more

social media lessons?

social media lessons?

VisitVisit

http://bit.ly/_SocialLessons

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