A Strategic Approach

According to the experts the video is the most essential part of the campaign page. Most

of those who exceeded their pledges were able to connect with their audience through

short videos that were no more than 4 minutes long as the attention span of viewers is

quite short. Of course other elements play a role to campaign-success such as offline

and online networking and promotion. This infographic is for the campaign page video.

Engage Quickly

10 The first ten

seconds are crucial

in getting the

attention of the

viewers.

TIME

60 DAYS! To get funded

which means offline

and online

promotions should be

in place just before

the campaign is

started.

Connect with PEOPLE

Personalize video

Sell your own story

Thank people

STATEMENTS

Show emotion & love for

the Product

Show how much better

you are than others

Ensure audience you want

them as part of your

brand

Cover The Basics

Who is Volar Sims?

Story behind Product

Show off product

Ask for support

Explain how funds will be used

What if goal is not achieved?

Specific call to action

Explain Solution to Problem

Fly

10 Different Prop-engine aircrafts on 1 simulator

Credibility

Get some credibility points by

talking about our partners.

Video SEO

10

9

8

7

6

5

4

3

2

1

Week

1-2

Week

3-4

Week

5-6

Week

7-8

Optimize video for a

stronger presence Inspiration

Get into the Imagination of the

audience by showing

a few seconds of real

flight sceneries.

300 Thousand + more Is more than possible

Although many of the things mentioned above are

recommendations, when it comes to big money pledges they

might be promoted to a must-do-status.

One reason is that an ill-prepared video and a campaign as a

whole tells the audience that if you did not invest time and

some money to make a compelling video, your level of

dedication to your own project is defect, so why would they

waste their time and money on your project.

Watch out for

copyright

infringement

You must take care not to use items with copyright. This

includes logos, music or any product in the background that

belongs to another entity.

By: Alwi Suleiman

Encourage = show perks Speak directly to them