Video security business protects continued growth with appliance launch

Innodep in South Korea increases sales by 30 percent with IP-based CCTV surveillance appliance built on an energy-efficient and highly consolidated Dell OEM virtualized platform

“ We quickly identified Dell and Dell OEM Solutions as a long-term partner. Dell understood our business and studied our requirements in detail before coming up with a solution. The sales and technical support were excellent, and Dell OEM Solutions could be a single point of contact for our IT needs.” Sung Jin Lee, CEO, Innodep

Customer profile

Company Innodep

Industry Security & Surveillance

Country South Korea

Website www.innodep.com

Business need

Innodep sought to capture the

business opportunity in South Korea

and other parts of the world from an

IP-based CCTV surveillance appliance.

SolutionThe company chose to work with

Dell OEM Solutions to deliver its goal,

developing the surveillance appliance

with Dell PowerEdge Servers

featuring Intel® Xeon® processors,

Dell PowerVault storage,

Dell Networking switches and

Dell OptiPlex desktops.

Benefits• Innodep sees sales increase by 30

percent with customized appliance

integrated with Dell OEM solution

• Customers make 90 percent

energy savings

• Appliance delivers 95 percent

IT consolidation

• Partnership with Dell OEM

opens up doors to new

international markets

• Management is simplified with a

single point of contact

Solutions at a glance• OEM Solutions

• Data Center Virtualization

• Networking Campus Solutions

• Client Solutions

2

The video security and surveillance industry is booming – growing between 20 and 30 percent per annum as customers upgrade from analog to digital solutions. Among the beneficiaries is Innodep, a leading a provider of IP-based video security management solutions in South Korea. The company, which has 60 percent of the domestic market, specializes in software development focusing on IP video management solution (VMS) and a H.264 codec for security applications.

As Sung Jin Lee, CEO of Innodep, says, there is a trend in the surveillance industry towards convergence. Demand is increasing for all-in-one solutions that bring together IT platforms and IP-based surveillance software in a single, cost-effective product. He makes clear that much of the demand is coming from local governments. In South Korea, for example, around 230 local authorities are looking to update their surveillance systems to high-definition digital technology without increasing the IT footprint.

Efficient partnership with single point of contactInnodep looked for an original equipment manufacturer (OEM) provider to help create an integrated appliance. Says Lee, “We quickly identified Dell and Dell OEM Solutions as a long-term partner. Dell understood our business and studied our requirements in detail before coming up with a solution. The sales and technical support were excellent, and Dell OEM Solutions could be a single point of contact for our IT needs.”

A comprehensive all-in-one solutionAs a result of the partnership, Innodep successfully launched its CCTV IP Matrix appliance-based virtualized solution. At its heart are Dell PowerEdge R720 servers with

Intel® Xeon® processors. With their high-density memory and balanced input/output, the servers get the best out of the virtualization options available, namely Microsoft Windows Server® 2012 R2 Datacenter Edition with Hyper-V®, VMware® vSphere® and Citrix® XenServer®. Lee adds, “In addition to a five-year warranty period of the R720 platform Dell also offers Dell ProSupport for OEM, which made our choice easier.”

Working alongside the servers are Dell PowerVault MD3860f and Dell PowerVault MD3060e storage arrays as well as Dell Networking N2024 switches. Dell OptiPlex 7010 desktops with Intel® Core™ i5 processors provide customers with the appliance interface. “We could offer customers from 500 terabytes to one petabyte of storage for CCTV IP Matrix appliance with our Dell PowerVault arrays. Besides the need for large amounts of storage, the appliance has to support a lot of data traffic. “We chose Dell Networking N2024 switches with Ethernet capabilities to help manage the data traffic for 500 to 1,000 channels of high-definition video,” Lee.

Energy savings of around 90 percentWhen combined, the Innodep technology, Dell Solutions featuring Intel® technology and virtualization software deliver a high-performance, energy efficient surveillance system. Indeed, the CCTV IP Matrix appliance when running 500 channels consumes just one kilowatt of electricity a month – a 90 percent saving on an equivalent non-virtualized appliance.

Consolidation hitting 95 percentBesides efficiency, the Innodep appliance is a high-density solution so customers can simply deploy the system at existing sites rather than paying for new dedicated CCTV command centers to be built. For example, just one virtualized Dell PowerEdge R720 with Intel® Xeon® processor can do the work of 20 physical servers supporting 1,000

CCTV cameras. “Our Dell-virtualized CCTV IP Matrix appliance can reduce server numbers by 95 percent for our customers,” confirms Lee.

Sales rise 30 percent with applianceThe Innodep solution has come to market at the right time in South Korea as many organizations and public institutions look to invest in digital CCTV security. The fact that the Innodep solution is also easy to use will appeal to customers, who want to avoid the cost of training personnel or hiring new staff. “In my view,” says Sung Jin Lee, “our partnership with Dell and Microsoft has led to a 30 percent rise in sales compared to when we simply licensed our software.”

International markets are now openInnodep also expects to penetrate global markets backed by the Dell brand. Joint marketing activities will extend brand recognition of Innodep abroad, while the Dell logo on all appliances will inspire confidence among international customers. “I am convinced we can achieve triple-digit rates of growth in the future with our CCTV IP Matrix appliance,” comments Lee.

Products & Services

Services

Dell OEM Solutions

Dell Support Services

– Dell ProSupport for OEM

Hardware

Dell PowerEdge R720 servers with Intel® Xeon® processors

Dell PowerVault MD3860f and MD3060e storage arrays

Dell Networking N2024 switches

Dell OptiPlex 7010 with Intel®

Core™ i5 processors

Software

Microsoft Windows Server® 2012 R2 Datacenter Edition with Hyper-V®

VMware® vSphere®

Citrix® XenServer®

Dell, the Dell logo, Dell ProSupport, PowerVault, and OptiPlex are trademarks of Dell Inc. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation in the U.S. and/or other countries. Other trademarks and trade names may be used in this document to refer to either the entities claiming the marks and names or their products. Dell disclaims any proprietary interest in the marks and names of others. Availability and terms of Dell Software, Solutions and Services vary by region. This case study is for informational purposes only. Dell makes no warranties – express or implied—in this case study. Reference Number: 10013665 © November 2014, Dell Inc. All Rights Reserved

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