video search engine optimisation
DESCRIPTION
Delivered online via webinar to charitable organisations.TRANSCRIPT
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Video Search Engine Optimisation
Ryan Jones
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Conceptual Shift
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Search Engine Optimisation
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Annotations
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Use your online presence• Web site• Facebook• Twitter• Google+
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Upload Videos!
• Videos are just like any other content• SCHEDULE!• Make it regular• Entice subscribers
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Engage with your audience• Reply to comments on your videos
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YouTube Nonprofit Program
• Similar benefits to being a YouTube Partner
• Tailored to not-for-profits
youtube.com/nonprofits
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Channel branding
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Call to action overlays
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Donate button
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Video sharing
• Emotions / high arousal• People are more likely to share funny
videos• Celebrities can help sell your videos
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Resources
• Playbook Guide: YouTube for Good• Playbook:– http://www.youtube.com/yt/creators/
playbook.html
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Questions