video priming – how to give your acquisition campaigns an unfair advantage
TRANSCRIPT
VIDEO PRIMING How To Give Your Acquisition !
Campaigns an Unfair Advantage!
THE MOBILE EXPERTS DELIVERING POSITIVE CHANGE
OUR SERVICES
WORKING WITH LEADERS IN MOBILE
THINKING DIFFERENTLY ABOUT MEASURING RESULTS
We tend to look for today’s results!
And don’t prepare enough for tomorrow’s results
“DIMINISHING RETURNS TO SCALE MEANS THAT ALWAYS FIGHTING FOR INSTANT RESULTS CAN
GET INCREASINGLY EXPENSIVE”
FETCH REGRESSION MODELS HAVE SHOWN:
1 GOOD USER TODAY
0.4 NEW USERS TOMORROW
Also generates!
& 1 = 3.5 AFTER 7 DAYS!
"
$10"Incremental
Users"Cumulative
Users"
Today"
2.10 "
2.10 "
Tomorrow"
0.84 "
2.94 "
Day 3"
0.34 "
3.28 "
Day 4"
0.13 "
3.41 "
Day 5"
0.05 "
3.46 "
Day 6"
0.02 "
3.49 "
Day 7"
0.01 "
3.49 " - !
0.50 !
1.00 !
1.50 !
2.00 !
2.50 !
3.00 !
3.50 !
USING VIDEO CONTENT TO CREATE AN UNFAIR ADVANTAGE
VIDEO IMPACT IS!
DIRECT & INDIRECT
Effective TV exposure increases mobile media ROI by 16% !
Guide users to convert in normal behavior not force into abnormal behavior ! !
Video engaged users who convert through a different channel are !4.7x more likely to purchase
KEY TAKEAWAYS
MEASURE FOR VIDEO’S LONG TERM IMPACT, NOT JUST IMMEDIATE RESULTS
USE VIDEO TO PRIME AUDIENCES FOR OTHER CHANNELS TO CONVERT
DESIGN VIDEO TO TELL A MEMORABLE STORY, NOT JUST DRIVE AN ACTION