video marketing
TRANSCRIPT
Problem
We live in a time when getting the attention of consumers is a major challenge.
We live in a time when getting the attention of consumers is a major challenge.
Customers have so much choices when it comes to how they spend their time.
We live in a time when getting the attention of consumers is a major challenge.
They can control what they see online.
Customers have so much choices when it comes to how they spend their time.
Solution
If you want to get results in
today’s marketplace, you have to
use innovative modern
solutions which is VIDEO
marketing.
According to Cisco, video will
become the most effective
tool for communicating with
your target group.
By 2018 video will account for
79% of consumer traffic on
the Internet.
Why do we like video?
● It can speak to many emotions
Why do we like video?
● It can speak to many emotions● It’s easy to interact with
Why do we like video?
● It can speak to many emotions● It’s easy to interact with● It easily gets our attention
Why do we like video?
● It can speak to many emotions● It’s easy to interact with● It easily gets our attention● We are more likely to retain
information it communicates
Why do we like video?
● It can speak to many emotions● It’s easy to interact with● It easily gets our attention● We are more likely to retain
information it communicates● We associate it with
entertainment
Why do we like video?
How to effectively use video in marketing?
Take advantage of new marketing
opportunities and connect things that
might not seem to be connected at
first glance, like video marketing
and marketing automation.
With Automation you can prepare
customer journey where you can
send video material after specific
customer’s activity.
Take a look at that:
Imagine situations when the customer visits your website and fills in a particular form like a
newsletter signup form.
Step 1
Take a look at that:
This will trigger the creation of the appropriate tag which will be assign to him.
Step 2
Take a look at that:
After that you can send him an email with an invitation to watch a video with product
recommendation.
Step 3
Take a look at that:
If a customer clicks on a link in the message (if he watched the video), then after a certain amount
of time, he will be sent a follow-up message with a link to products recommended in the video.
if clicked
Step 4 Step 5
Take a look at that:
+
Before you get started with such automation, you need to choose the best video format for
what you want to communicate.
Video tutorial
It’s an instruction on how to
use products. It also informs
how to make best use of a
given product.
Video blog (vlog)
It’s a forum for lots of things
but also a guide to everything
from cooking to travelling to
fixing your car.
Video reviews
Those are all the important
information about a product
from the customer’s point of
view. Reviews from actual
customers built more trust.
It’s an online training
session, demonstration or
workshop transmitted live
online. Use them to build
awareness of a brand, to
educate and interact with
customers .
Webinar
Animation
It’s a great and sometimes
quirky way to tell a story. It
makes it easier to explain
subjects that aren’t otherwise
easily described, especially
to younger audiences.
Benefits
Video marketing is a great way to enhance your social
media presence. Data from ReelSEO shows that 82%
of marketing professionals surveyed say video has
been an effective tool for them.
!
+
According to Video Brewery, those who watch a video
in an online store are 64% more likely to buy than
those who haven’t.
!
+
Combining marketing automation and video marketing
will enhance the effectiveness of your campaigns. +
To consider
Remember that today customers don’t simply buy
products, they want personalized offers and that’s why
communication adapted to the needs and
expectations of consumers is so important.
!
If you want to make full use of the potential of video,
integrate it with a platform that focuses on the analysis
of customer behavior and their interests. !
What should you know about creating video materials?
1. Choose the right products
If it is an expensive product or it is
difficult to describe, it’s likely an
excellent candidate for video!
2. Focus on the pros
Show what makes your product
different and how it stands out.
3. Show how it works
A short film showing how the
product works is more attractive
than a longer set of monotone
instructions.
4. Shorter is better
Consumers prefer short films
packed with content. Try to keep
your video to sixty seconds or less.
5. Promote your brand
Focus on sharing the appropriate
information about your brand with
links, icons, etc.
Synerise solution
With Synerise you will know your customer’s interests and adjust video to them, because you will collect behavioral and
declarative data from various data points (online&offline) and gather them in one place directly in the Synerise CRM.
You will be able to profile the message with videos based on customer’s segments.
You will be able to automate your actions through the creation of Customer Journey and reach your customers with video materials in the best time.
