video marketing
DESCRIPTION
SMCVE conference June 17th Social Media Conference - Dave Griffin, Video MarketingTRANSCRIPT
Welcome
Video Marketing
Who’s This Guy?
Why Listen to Me?
13,447 followers
6,655 Connections linking to 16,819,614+ professionals
2,986 Fans/friends
Why This is a Different Learning Environment…
Reading
Watching a Movie
Watching a Demonstration
Seeing it Done on Location
Participating in a Discussion
10% of what we read
20% of what we hear
30% of what we see
Cone of Learning
90% of what we say and do
After 2 weeks we tend to remember
Active
70% of what we sayGiving a Talk
50% of what we hear and see
Passive
Nature of Involvement
Doing a Dramatic Presentation
Looking at an Exhibit Watching a Demonstration
Looking at Pictures
Hearing Words
Simulating the Real Experience
Doing the Real Thing
Focus on Actions
What Do You Want To Get From This Workshop Today?
5 Components of The Business Engine
Profit Margins Up Sell/
Cross SellEnquiries
Life TimeValueConversion
Which of These 3 Roads Are You On?
Have Accounts &
Not Using
HAVE Used them but got NO Success
Are Having Some
Success
but Want More
What Happens if You Don’t Learn This?
Only 14% trust traditional ads
78% of consumers trust peer recommendations
97% of consumers use online searches when researching products or services
It’s Part of Your 10 Spoke Marketing Wheel
1. Website
6. Joint Ventures
10. Networking
3. Press Releases 9. Magazine Adverts
4. Direct Mail8. Social Media
5. News Letters7. Directory Adverts
2. Google Adwords
Numbers You Should Think About…
1:3 1:21:6
NewProspects
InactiveClients
ActiveClients
The Critical Business Lesson ...
Pro
fit
Profitis a Direct Result of
Repeat Customers
Where to Spend Your Marketing Time?
Local Geographical Area
10%
Existing Customers
60%
New ‘A’ Prospects
30%
High Power Targeting for “A” Clients
D Grade
V.Low Profit
High Maintenance
C Grade
Low Profit
Low Maintenance
B Grade
Medium Profit
High Maintenance
A Grade
High Profit
Low Maintenance
Who is your target market?
1 of 4 Key Tools to Master to Get Found
The New Economy Search Engine
2,000,000,000 videos watched daily!
There are more than two billion views on YouTube each day
24 hours-worth of video content is uploaded every minute
46 years-worth of YouTube content is watched each day on Facebook
The average user spends a quarter of an hour each day on the site
70% of YouTube’s traffic comes from outside the USA
The site is monetising more than a billion video views each month
94 of AdAge’s 100 top advertisers have executed YouTube campaigns
The number of advertisers running display ads across YouTube has increased by around 1,000% in the last year
Bad Customer Service News Travels FAST!
OLD ECONOMY NEW
ECONOMYDissatisfied World call
10 peopleThousands in seconds
United Airlines Vs David Caroll
Being Creative ….
How to Look Professional ……
Set Up for Success
What to Say ……
Tips
Humanity
FAQs
LinksSAQs
Client Successes
The Million Pound
Money Matrix
Implement a System to Educate your customers …
Our CORE Belief is that …
“Continued Learning is the ONLY real source of sustainable competitive Advantage in Business today!”
What Were Your Top Learning's & Ideas?
Monthly Social Media & Lead Generation Webinar
Next Date – 29th June Social Media Makes YOU the Expert
Cost £15 per month
Thank you