video killed the reference desk nyssa walsh oregon college of oriental medicine
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Video Killed the Reference Desk
Nyssa WalshOregon College of Oriental Medicine
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Libraries in viral videos
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Libraries in viral videos
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Libraries in viral videos
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Viral marketing
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According to the New York Times in 2007:
“Mentos sales in the United States climbed nearly 20 percent last year, their highest such increase ever. ‘It is safe to say the whole EepyBird Mentos geyser craze was a big part of the increase,’ said Pete Healy, the company’s vice president for marketing.”
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• What happens when your patrons search for you?
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• YouTube and Vimeo as social networking, link videos to your library’s Twitter feeds, Facebook page, RSS feed, LinkedIn…
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Academic libraries: use your videos to provide a resource to students
Title: Database Search TutorialAuthor: Portland Public Library020-(viral video)040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ 245-Database search tutorial.260-Portland, OR :|Portland Public Library :| cc2009300-1 minutes, 30 seconds 605-Libraries -- Search Techniques -- Database searching -- Research guide -- Library training
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Title: Librarians Sing the BluesAuthor: Portland Public Library
020-(viral video)040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ 245-Librarians sing the blues.260-Portland, OR :|Portland Public Library :| cc2010300-3 minutes, 30 seconds 605-Libraries -- Entertainment – Library Entertainment -- Blues -- Education -- Outreach
Public libraries: include your videos in your OPAC as part of your collection
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Videos for reference
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Videos to address all kinds of users
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Videos as outreach
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Be creative!
Use the talents of your library Recruit your patrons
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Will video kill the reference desk?
…no.
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• http://ceoworld.biz/ceo/2009/04/28/can-social-networking-sites-increase-search-engine-rankings
• http://venturebeat.com/2010/09/17/the-ipad-effect-on-laptops-negative-sales-growth-best-buy-ceo-claims-notebook-sales-halved/
• http://sidk.info/2007/11/13/string-theory-lectures-at-tifr-by-shiraz-minwalla/
• http://www.goodhousekeeping.com/home/organizing/clean-out-clutter
• http://www.wmaker.net/mapizeportal/Data-Visualization_a92.html
• http://units.sla.org/chapter/clis/newsprofile.html