VIDEO GAME

RESEARCH

Introduction

• I am going to conduct primary and secondary research

• According to the results I will “create” a video game.

Primary Research

Gender

Age

What is your favourite genre?

What is important in a video game?

What game platform do you use?

How much do you spend on games?

Do game ratings matter to you?

How do you prefer o buy games?

Secondary Research

Global Gaming Stats

• The average UK gamer is 34

• Most are male

• Plays for almost 3 hours a day

• The UK is just behind the U.S. in terms of iPad game purchases.

• The European market for games is almost $20 billion.

• 91% of all people on earth have a mobile phone

• 56% of people own a smart phone

• 50% of mobile phone users use mobile as their primary Internet source

• 80% of time on mobile is spent inside apps or games

http: //www.bigfishgames.com/blog/2014-global-gaming-stats-whos-playing-what-and-why/

Most Popular Genres

Most popular genres

are Action and

Shooter.

Top selling PC games on Steam

http://store.steampowered.com/

Top selling game genres

on Steam are Action,

Adventure, Shooter and

Horror.

Top selling games across all platforms

Top selling

genres are

Action, Shooter

and Simulator.

Most awaited games 2014 - 2015

Top 5 games in this

list are action

adventure/ shooter.

Top selling games on Amazon.co.uk

2014• Minecraft Xbox 360 edition (Xbox 360) - Simulator

• Destiny (PS4) - Action Adventure

• Watch dogs (PS4) – Action, Shooter

• GTA V (Xbox 360) – Action Adventure, Shooter

• FIFA 15 (PS4) - Simulator

• Titanfall (Xbox 1) - Action

Conclusion

Primary Research

• Primary Research –

• Most popular gaming platforms are Xbox 360, PC and

Mobile Devices.

• Favourite game genres are action, RPG, Shooter, Horror

and Strategy.

• 0 – 20 pounds a month is an average that people spend.

• Gamers are more interested in Gameplay and storyline

than in graphics and sounds.

Conclusion

Secondary Research

• Most gamers are male

• Most popular game genres are Action, Shooter,

Adventure.

• Top Selling games are Shooters and Action.

• Most popular consoles are Xbox One and PS4

Lycanthropy

• Genre – Horror, Action, Shooter.

• Single Player and Co-op available.

• First Person