CONTENTS

Basic Gamer Demographics

Gamer Types

2014 Gamer Segmentetion

Global Games Market

Market Size

Market Validation

Global Population vs Gamers

Youtube Community

Digital vs Physical

3

4

5

6

7

8

9

10

11

In-Game Advertising

Freemium Games

12

13

Basic Gamer Demographics

AGE GENDER

%25 under 18 years

%49 18-49 years

%26 older then 49 years

%40 Female

%60 Male

Figures show us that a mother or a father have higher probability of being a gamer, than their

children has.

Gamer Types

CORE GAMERS

SEMI-CASUAL GAMERS

CASUAL GAMERS

Broadband is life

Pro and hardcore gamers

Sticks easy to learn or has

large community games

Guitar Hero,FIFA,Angry Birds,etc.

Social network gamers

Rarely pays for games

Browser based , mostly online

games

2014 Gamer Segmentetion

Avid Omni: Multiple systems, multiple game types, average spend low

Casual: Multiple systems, favourite PC, prefers physical copy

Core Console: Prefers Xbox-Playstation, spends more than any other

Family: Prefers Nintendo Wii, aims to spend quality time with family

Social: Mostly female and older, social networking sites

Free and Mobile: Also mostly female and older, prefers digital copy

TOTAL GAMERS Change vs 2013

%22

%17

%9

%9

%14

%29

+6%

+2%

-1%

-1%

-1%

0%

Global Games Market

According to Newzoo’s report, global

market for video games is expected

to grow from $67 billion in 2012 to

$86 billion in 2016.

75 Billion+ 450 million+

41 Million+

12 million+Global Games Market SizeTurkey’s Digital

Games Market Size

3G Users Subscribers in Turkey

Number of people

pay for digital games in Turkey

Market Size

Market Validation(Turkey)

Active gamers in Turkey

22 M+

Gamers pay on games Gamers play games on

desktop

Gamers play online games

Gamers play mobile games Gamers play free to play

games

Paying gamer’s avarage

transaction

Paying gamers pay more

frequent than the avarage

%52

%57

%46

%49

%787.8$ %28

Global Population vs Gamers

Newzoo, 2013 Global Games Market Report

Youtube Community

%95 of gamers turn to YouTube for

entertainment and information on

gaming.

This creates a trend of video consumption.

Gamers don’t just watch game trailers,

they mostly watch gameplay footage of

games they are stuck on, or vloggers

commenting on games they love or

hate.

That’s why YouTube’s community-released

game content views skyrocket after game

releases.

Digital vs Physical

Digital downloads are cheaper for single

purchases, but you can’t sell your game or

purchase a used copy. Another reason to

buy physical games, is collector’s editions

that includes different kind of physical

items for fans. (Like action figures,

notepads etc.)

In-Game Advertising

Advertising inside of video games that can be implemented,

updated, or changed in real-time. It popularly takes the form of

placements such as billboards, posters, and banners situated

throughout the video game environment.

$2.67 Billion

Estimated global market for

in-game advertising

Freemium Games

Freemium is a pricing strategy by which a product or service

(typically a digital offering such as software, media, games

or web services) is provided free of charge, but money

(premium) is charged for features, functionality, or virtual

goods.

Most of the mobile games use this business model.