Essentials of Video in WordPress

2014 – WordCamp Orlando

http://youtu.be/GuENAWds5B0

Sweet Spot

The Rise of Mobile Video

THE PACE OF MOBILE VIDEO GROWTH IS ACCELERATING

There’s never been a doubt that mobile video is becoming a more important part of the online video ecosystem, but there also has never been a time of such rapid growth.

• In the past year, mobile video viewing has more than doubled to become over 25% of all online viewing.

• Mobile video share has increased 127% year-over-year and 400% in the past two years.

• In February, mobile’s share of online video was 21%; by June, its share increased to 27%.

• Globally, faster networks, more bandwidth and an increasing number of ever smarter devices are helping to grow online video’s adoption, which in turn is driving the mobile ecosystem’s growth.

• Mobile phones remain the favorite “snacking tool.” Viewers registered 45% of their time watching videos of 6 minutes or less in length.

Ooyala Global Video Index 2014

Video usage by activity

The State of Video 2014 – Kaltura Report

In the next 60 seconds, 300 hours

of video will be uploaded to

YouTube

Video has changed a lot over the last few years due largely to the continuing advances in smaller chips and increased bandwidth allowing for better video delivery and more consumption.

Ok, so now imagine you just built this

awesome NEW site for your client and

they tell you it has to handle video?

NP you say….got it covered?

Or do you?

WP 2.9 – Easy Embed of videoshttp://codex.wordpress.org/Embeds

WP 3.6 –

• MediaElements.js - Integrated into CORE WP

• https://make.wordpress.org/core/2013/04/08/audio-video-support-in-core/

Questions to ask during requirements phase

• Who is the end customer for videos ?

• What is the CALL To Action (CTA) intent of your video(s)?

• How many videos and what length(s) do you expect to post ?

• What devices are your videos expected be viewed on ? *

• Are your videos to be consumed (viewed) Free or Fee based ?

Several reasons WHY YouTubeshould NOT be your Primary OPTIONfor delivery.

Tackling the Video Challenges

• Formats –• Devices –• Players –• Delivery • Storing and Managing Your Videos

Considerations:UGC (User Generated Content)

OVP (Online Video Platforms)– Ooyala, Bright Cove, Kaltura, Magnify,Limelight Networks, Viddler, Wista

Hybrid Services (often cost less than typical OVP) Vimeo Pro , JW PlayerFlowplayer

Cloud Based Systems – other - Amazon S3 , High Winds, Wowza

http://list.ly/list/BAs-wordpress-media-players

Honorable Mention

Plugins:

• JET Pack for the additional Features it adds for FREE

• JW Player for the infinite control and monetization capabilities with the player

Services:

Vimeo Pro – Advanced Player Features and CDN – Free & Pro accts.

Wistia – Custom Player and CDN Free & Pro accts.

Automattic

Drag and Drop – it’s that easy - use for streaming video or images up to 200 MB file sizes can have up to 200GB in individual bytes if 200MB each. FREE

https://cloudup.com/signup

Flat rate — $60 per year There are no additional charges for bandwidth usage, and no caps onthe number of video plays.

http://videopress.com/

http://list.ly/list/CVJ-media-servers-professional-streaming-services-cdns

Resources: Online Video for DUMMIES

What you will learn from this Guide:

• Why video works (there’s real science behind this)

• Overcoming the challenges and pitfalls with online video

• Understanding the video workflow and what you need to maximize it

• How to effectively deliver video to mobile devices

• The digital tools you need to tell stories, including an Online Video Platform

• The metrics and data that matter most

http://www.limelight.com/landing/online-video-for-dummies.html

Resources: Streaming Media

http://www.streamingmedia.com/

StreamingMedia.comStreamingMedia.com is the premier online destination for professionals seeking industry news, information, articles, directories and services. The site features thousands of original articles, hundreds of hours of audio/video content, breaking news, research reports, industry directory, and case studies that showcase the latest real-world streaming media implementations.

https://informationtoday.omeda.com/strm/

Tom TownsendPresident SMBsocialwww.smbsocial.com

tom@smbsocial.com

Twitter: @thomasrtownsend@SMBsocl

http://www.meetup.com/Tampa-Bay-WordPress

Google: Slide Share SMBsocial