video for good? good for video aim 2012
DESCRIPTION
My presentation from the AIM Conference 2012 in Halifax, Nova ScotiaTRANSCRIPT
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Craig Moore@spidervideo
Wednesday, June 13, 2012
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Wednesday, June 13, 2012
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views
Wednesday, June 13, 2012
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views3,000,000,000
Wednesday, June 13, 2012
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views3,000,000,000a day
Wednesday, June 13, 2012
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views
a day4,000,000,000
Wednesday, June 13, 2012
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1,000,000,000,000
views in 2011
Wednesday, June 13, 2012
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Wednesday, June 13, 2012
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Wednesday, June 13, 2012
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Kony 2012 Video
Wednesday, June 13, 2012
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How’d it Go?
Wednesday, June 13, 2012
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How’d it Go?
Wednesday, June 13, 2012
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How’d it Go?
Wednesday, June 13, 2012
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How’d it Go?
Wednesday, June 13, 2012
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How’d it Go?
Wednesday, June 13, 2012
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How’d it Go?
Wednesday, June 13, 2012
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Kony 2012 Lead up Videos
Wednesday, June 13, 2012
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Kony 2012 Follow up Video
Wednesday, June 13, 2012
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Wednesday, June 13, 2012
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Wednesday, June 13, 2012
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Success Triggers
Wednesday, June 13, 2012
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Success TriggersStory
Wednesday, June 13, 2012
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Success Triggers
Emotional
Story
Wednesday, June 13, 2012
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Success Triggers
Established fanbase of early adopters
Emotional
Story
Wednesday, June 13, 2012
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Success Triggers
Established fanbase of early adopters
Emotional
StoryEase
Wednesday, June 13, 2012
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Success Triggers
Established fanbase of early adopters
Emotional
StoryEase
Planning
Wednesday, June 13, 2012
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Success Triggers
Established fanbase of early adopters
Emotional
Story
How-tos
Ease
Planning
Wednesday, June 13, 2012
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Success Triggers
Established fanbase of early adopters
Emotional
Story
How-tos
Social Media “whales”
Ease
Planning
Wednesday, June 13, 2012
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Stumbling Blocks
Wednesday, June 13, 2012
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Stumbling Blocks
Long call to action
Wednesday, June 13, 2012
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Stumbling Blocks
Slacktivism
Long call to action
Wednesday, June 13, 2012
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Stumbling Blocks
SlacktivismStory
Long call to action
Wednesday, June 13, 2012
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Stumbling Blocks
SlacktivismStory
Long call to action
Goverment Machine
Wednesday, June 13, 2012
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Stumbling Blocks
SlacktivismStory
Long call to action
Goverment Machine
IRL Champions
Wednesday, June 13, 2012
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Wednesday, June 13, 2012
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And now for something completely different
Wednesday, June 13, 2012
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Annoying Orange Video
Wednesday, June 13, 2012
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Wednesday, June 13, 2012
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Ultimate Dog Tease
Wednesday, June 13, 2012
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Take Away
Wednesday, June 13, 2012
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Take Away
Know Your Audience
Wednesday, June 13, 2012
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Take Away
Know Your Audience
Plan for the Unknown
Wednesday, June 13, 2012
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Take Away
Know Your Audience
Plan for the Unknown
Connect, Converse and Create
Wednesday, June 13, 2012
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Craig Moore@spidervideo
Wednesday, June 13, 2012