Video Evaluation Video Evaluation

My name is Jessica Duxbury. I am part My name is Jessica Duxbury. I am part of a group of 3, and for our product we of a group of 3, and for our product we created a Music Video, Digi Pack and a created a Music Video, Digi Pack and a poster. poster.

This is my video evaluation… This is my video evaluation…

Identify the main genre Identify the main genre Music Video.Music Video.

Deciding to do a music video on one of Deciding to do a music video on one of more popular genre, Dance/r’n’b, we more popular genre, Dance/r’n’b, we looked at artists with the similar genre. looked at artists with the similar genre. Such as Rihanna, Black Eyed Peas and Such as Rihanna, Black Eyed Peas and Lady GaGa. Lady GaGa.

We looked at the artists music videos and We looked at the artists music videos and gained our own idea of what our video gained our own idea of what our video should be like. Our main ideas came from should be like. Our main ideas came from the music video ‘just dance’ and ‘I’ve got a the music video ‘just dance’ and ‘I’ve got a feeling’ feeling’

Identify the key conventions of Identify the key conventions of a music video using a real a music video using a real

example that inspired you to example that inspired you to illustrate these features?illustrate these features?

Relationship between the lyrics and the visuals

“Look at her dancing”

“Fill up my cup

Mazeltov”

‘I see you babe’

‘I want you too’

Relationship between the music and the visuals

Slower pace, slow visuals

Faster pace, fast visuals

During the faster pace,The visuals also become quicker

Same with the Slower pace,The visuals become just as slow

Has close ups of artist/artists

Reference to voyeurism

See them getting ready,Before the party.

See him preparing Himself before going To the party

How our music video has How our music video has similar features.similar features.

The two main videos both have a before the party starts scene. Which ours has.

Black Eyed Peas – I Got A Feeling

Lady Gaga – Just Dance

Both have dance scenes, which ours has .

Lady Gaga-Just Dance

Black Eyed Peas- I Got A Feeling

How ours is different.How ours is different.

We wanted to create a party environment that didn’t have drinking glamorised like it is in the other videos. To make it ideally suitable for the younger target audience, so we didn’t have drinks shown.

We didn’t have seedy We didn’t have seedy sexual suggesting sexual suggesting scenes in our music scenes in our music video, even though video, even though there is romance, it’s there is romance, it’s created with the artist created with the artist flirting rather then flirting rather then doing anything doing anything sexual. sexual.

In the video, we didn’t In the video, we didn’t have a chaos scene, have a chaos scene, this is so the video this is so the video doesn’t give a doesn’t give a negative influence to negative influence to the audience. the audience.

Identify the secondary Identify the secondary genre – what genre did you genre – what genre did you

use?use?

R’n’B

Dance

We see the same conventions of R’n’B (Usher) with the fact we see the artist talking to his love interest trying to ‘win her over’

We see the sameEntering the dancescene of dancing as we do in (Black Eyed Peas)

Key Features.Key Features.

R’n’B/Usher R’n’B/Usher

‘‘There goes my baby’, There goes my baby’, is the R’n’B track, we is the R’n’B track, we had got some of the had got some of the romance scenes romance scenes from, as it seems to from, as it seems to be a popular be a popular convention of R’n’B convention of R’n’B videos. videos.

We see these being We see these being done in medium and done in medium and close up shots.close up shots.

Dance/B.E.PDance/B.E.P

‘‘Time of my life’ is the Time of my life’ is the Black Eyed Peas track Black Eyed Peas track we looked at, as it’s a we looked at, as it’s a typical dance video. We typical dance video. We have the dance scene have the dance scene and close ups of the artist and close ups of the artist dancing. dancing.

These genre of music These genre of music videos always have a videos always have a ‘before the party’ scene. ‘before the party’ scene.

How our video uses these How our video uses these conventions.conventions.

R’n’B R’n’B

We have medium to We have medium to close up shots of the close up shots of the scenes were he is scenes were he is singing to his love singing to his love interest. Which is interest. Which is done like other R’n’B done like other R’n’B videos, as they are in videos, as they are in different locations. different locations.

Dance Dance

We have the dance We have the dance scenes done in scenes done in medium and close up medium and close up shots. This gives a shots. This gives a more ‘full room’ effect. more ‘full room’ effect. It shows different It shows different people having a good people having a good time at a party. time at a party.

How It’s different. How It’s different.

R’n’BR’n’B

In the music videos of r’n’b we usually see In the music videos of r’n’b we usually see a very sexually suggesting scene of the a very sexually suggesting scene of the artist and the love interest. artist and the love interest.

We didn’t do this because we wanted it so We didn’t do this because we wanted it so audience could watch the video without audience could watch the video without feeling uncomfortable cause of the x-rated feeling uncomfortable cause of the x-rated scenes. scenes.

DanceDance

In the dance videos, there was a lot of In the dance videos, there was a lot of parts were the house or place they was in parts were the house or place they was in got destroyed during the video. got destroyed during the video.

We didn’t do this cause we didn’t want the We didn’t do this cause we didn’t want the video to encourage a chaotic behaviour . video to encourage a chaotic behaviour .