video as a salesforce super tool
Post on 17-Oct-2014
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Video marketing is powerful, but it's more effective than ever when combined with your CRM. If you're just entering the video marketing space, or if you've got a video library of hundreds of assets, you'll want to check out how you can share video using Vidyard for Salesforce and how it can help you track your video's performance directly within the Salesforce dashboard. It's time to turn viewers into customers!TRANSCRIPT
VIDYARD PRESENTS:
VIDEO�AS�A�SALESFORCE
SUPER�TOOL
BY MIKE STARK
Here at Vidyard we help you measure the
impact of your video marketing.
Our claim to fame? We reveal who is watching
your video content, and for how long with
detailed analytics.
We give you video engagement data so you
can transform viewers into customers.
Anyway, we figured a lot of folks were in the
same boat as us and wanted a way to share
video directly from their CRM.
When it comes to running our business, we use
Salesforce and we create a lot of video marketing
assets to share with prospects (it’s kind of our thing).
And that’s why we built Vidyard for Salesforce.
Now, for the first time ever, video assets can be an integrated part of the sales process from right within the Salesforce interface.
Yep, it’s pretty exciting stuff.
Well, with our new application, you can:
Share video content in Salesforce Chatter or via email Track exactly how viewers interact with your content, and Identify your most qualified prospects based on real-time engagement data
So what does video in Salesforce look like?
Let’s start withthe Video in
Chatter Part …
After installing our app, you can use the new
video publisher in Chatter to upload and
select a video to share from your library:
Once you share your video, it’ll appear in your Chatter feed and play directly in line.
You can also send your videos to prospects via email, right within the Salesforce interface you know and love.
That sweet, sweet data…
But the Best Part is the DATA!
Which you can now track in your Salesforce CRM:
This engagement data shows the video viewing history for
all of your leads and reveals what content has caught and
held their interest.
This makes targeted sales conversations with your leads a
breeze as you’ll have their digital body language to
interpret and gain insight from.
JUST THINK OFTHE POSSIBILITIES...JUST THINK OFTHE POSSIBILITIES...
...
Calls to action at the end of your shared videos prompting the next step in the buying process with another piece of video content
Collaborating with other sales reps on your team via Chatter to find the perfect videos to share
Secure access to your Chatter videos (they’re only seen by those who you authorize!)
More pipeline and closed deals generated based on your video marketing assets
You can finally use video as a sales enablement tool in combination
with your CRM.
It all starts when you install Vidyard for Salesforce in the AppExchange.
Contact me, Mike Stark!
Mike StarkVidyard Software Engineer and all around cool [email protected]
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