video and the next generation internet - vidispine - findability day 2014
DESCRIPTION
Findability Day 2014 - a presentation on why and how video will rule the future on of content and how to search it.TRANSCRIPT
Next Gen Internet
Engaging Mobile first
Calls for action
Nothing engage more than video
700 Million Chinese online viewers by 2016
Nothing engage more than video
70% of all mobile traffic is video today
Mobile first
Tablets outselling laptops & desktops combined
Mobile first
Alibaba doubled mobile purchases last year
By June 2013 Unique Visitors for search engines and online video were equal in China Social media dropping
Search and video
*when I search, I act
Cum Investiga Agere*
S O W H T ? Hint: It’s not only about selling shoes
3x Use Cases
Video Mobility Search
Train the workforce
Customer and engineers sharing training videos, support cases and “how to”-videos
Burberry.com it is a video communicating moods And yes, you can buy things
Engage the consumer
Educate your customers
Instruction videos Video-centric apps Trouble shooting
Thank you Erik Åhlin, co-‐founder Vidispine